Tue, Apr 24, 2012 | 22:31 BST
Zynga CEO wants to “create one of these forever brands like Google”
Zynga CEO Mark Pincus has said he would like for Zynga to become a “forever brand” like Google and the firm is slowly getting there. “‘m very focused on delivering a positive return on investment for the user,” he said during he 13th USA Today CEO Forum. “If you play our games, if you give us 15 minutes a day, I’m hoping that we don’t just give you entertainment but we actually enhance the relationships in your life. I challenge our product teams that our games should let you meet one new person a day. What I hope is that we create one of these forever brands and experiences like Google, that people, you know, look for in their lives.” Over the last two years, the firm has spent $147.2 million on acquiring 22 companies in addition to OMGPop, and currently the firm has 80 games with over 65 million daily users.