Zynga CEO Mark Pincus has said he would like for Zynga to become a “forever brand” like Google and the firm is slowly getting there. “‘m very focused on delivering a positive return on investment for the user,” he said during he 13th USA Today CEO Forum. “If you play our games, if you give us 15 minutes a day, I’m hoping that we don’t just give you entertainment but we actually enhance the relationships in your life. I challenge our product teams that our games should let you meet one new person a day. What I hope is that we create one of these forever brands and experiences like Google, that people, you know, look for in their lives.” Over the last two years, the firm has spent $147.2 million on acquiring 22 companies in addition to OMGPop, and currently the firm has 80 games with over 65 million daily users.
Brace yourselves: the Steam Summer Sale has started.
Crash Bandicoot is back and so are Call of Duty: Modern Warfare and Diablo 3, but don’t be fooled – stacks of new and interesting things are happening this week, too.
GTA modding tool OpenIV is back online after discussions between Rockstar and parent company Take-Two
OpenIV is back online alongside an updated version, thanks to Rockstar Games having a chat with Take-Two.
Zynga’s Mark Pincus has announced he is stepping down from all duties at the company he founded.
Zynga founder Mark Pincus has said at a Garage Geeks event in Tel Aviv that he is currently bored with all games. He then stressed that he wants to experience the same level of addiction he felt with FarmVille.