Bowling left Activision to follow his “passion to create new opportunities and experiences”

Tuesday, 24th April 2012 21:13 GMT By Stephany Nunneley

Robert Bowling has said when he made the decision to leave Activision he knew with his next venture he wanted to “create new opportunities and experiences.”

Speaking with Gamasutra, Bowling said when he left the firm, he was well aware of what he “didn’t want to do,” and that it would be “important to have complete control” over how his new firm, Robotoki, was formed.

“After each project, you sit back and you contemplate what you’re passionate about and you have to make your next move based on that,” he said. “When I left, it was solely to follow that passion to create new opportunities and experiences — not knowing yet what that would be until the decision to form Robotoki and rally support behind our first project was decided.”

Self-funding the firm himself to get it off the ground, Bowling said the current games market is “the single most valuable time for independent developers in our industry.”

“It was important for me to have complete control over how Robotoki was formed and to lay a solid foundation for the creative talent that would join it and, most importantly, the creative freedom required to embark on a new intellectual property as ambitious as our first project,” he said.

The first project from the studio is an online universe which is described as being “platform and genre agnostic” and won’t “tell players how to enjoy” the game.

“A player on mobile should be able to engage in the universe, continue their progression, grow their persistent character, and experience the lore of the universe in a unique way from the other less tactile experiences on PC or consoles and vice versa,” he said. “Where the at-home experience may be focused on action, the mobile experience can be a completely different, strategy focused experience.”

The new studio is currently hiring, and the first project will be revealed later this year.



  1. TheWulf

    And another big name leaves a publisher to create an indie firm.

    Geez, big publishers are just haemorrhaging people currently, aren’t they? It’s a bit ridiculous. I know this has always been a thing, but I bet they figured it was a fad, but now it’s becoming a common theme. The numbers of people leaving seem to be rising all the time.

    If I were the big publishers, I’d be more than a little scared of this trend. Hopefully it’s shaking the old dinosaurs a bit and they’ll eventually, maybe realise that it’s time to adapt before they die out due to forms of competition that they couldn’t understand.

    Though asking an olde wurld corporation like Activision to evolve is like asking a dinosaur to escape a tar pit.

    Oh well, the more the merrier!

    Interesting times.

    #1 3 years ago
  2. unacomn

    I wonder if it’ll be balanced for lean.

    #2 3 years ago

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