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Starbreeze CEO: “I don’t think we could’ve ever lived up to some people’s expectations for Syndicate”

Saturday, 21st April 2012 20:15 GMT By Stephany Nunneley

Starbreeze president and CEO Mikael Nermark has said despite being proud of the firm’s take on Syndicate, he feels some fans may have had too high of expectations for the title.

Speaking with Joystiq, Nermark said despite the expectations, the firm was “happy” overall with its take on the franchise.

“Syndicate comes with a lot of expectations,” he said. “Such a great brand, such a great franchise. I don’t think we could’ve ever lived up to some people’s expectations.

“I love the original. When I got into the industry way back, RTS and that kind of game were my kind of game. But you always wanna add your touch to it, you wanna make it your game even though it’s built on a great franchise.

“So I think that’s hard. Overall, we’re happy.”

Syndicate, which launched on February 21 in the US, moved 34,000 copies during its debut month according to NPD figures.

Released on the same day as Asura’s Wrath, the Capcom actioner moved 36,000 copies for the same period, besting Syndicate by 2,000 units.

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6 Comments

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  1. viralshag

    A good start to not let people down probably would have been not calling it Syndicate…

    It’s mostly such a generic shooter and so lightly linked to the original you could have called this anything.

    It still would have been just another generic shooter but you wouldn’t have had “a lot of expectations” BECAUSE it’s “Such a great brand, such a great franchise.”

    #1 2 years ago
  2. Gekidami

    They didnt have to live up to people’s expectations, just make a good shooter, and in that they failed. See, Fallout 3 & New Vegas were perfectly acceptable because they at least stood out as decent stand-alone games. Syndicate is weak by any and all standards, saying its because it had too much to live up to is just an obvious crutch.

    #2 2 years ago
  3. TheWulf

    I think it would have done better for itself if it hadn’t been named Syndicate, too. This is where publishers are living in the past, they seem to forget that the Internet exists these days – and no one is going to make an impulse purchase based upon a name.

    Oh well… at least they didn’t blame piracy for marketing idiocy.

    #3 2 years ago
  4. DSB

    That’s a pretty lousy excuse.

    “Our game wasn’t bad, it was just a lot worse than the original Syndicate.”

    Yah dude, that’s the whole point.

    #4 2 years ago
  5. GwynbleiddiuM

    “I don’t think we could’ve ever lived up to some people’s expectations for Syndicate” instead we made sure that it live up to no ones expectation.

    #5 2 years ago
  6. LOLshock92

    Ignore this bland, uninspired FPS crap and enjoy:

    http://www.gog.com/gamecard/syndicate

    #6 2 years ago