Activision, Bethesda, Ubisoft take home several prizes at MCV Awards 2012

Friday, 20th April 2012 08:46 GMT By Johnny Cullen

Activision was the big winner at last nights MCV Awards 2012, picking up four awards including the Grand Prix prize, two for Skylanders: Spyro’s Adventure and for Best Marketing Team. Bethesda, EA and Ubisoft also took home two, the latter winning Best PR Team. Well deserved congrats to them and all the winners. Get the winners below the break, via – who else – MCV.


  • Peripherals & Accessories Brand – Turtle Beach
  • Best Use of Social Media – Dead Island, Deep Silver
  • New Game Brand – Skylanders: Spyro’s Adventure
  • Trade Marketing Team – Bethesda
  • Game Campaign – Battlefield 3, EA
  • PR Team – Ubisoft
  • Marketing Team – Activision


  • Independent Reatiler – Games Centre
  • Star Store – John Lewis
  • Digital Retail Innovation – Skylanders: Spyro’s Adventure
  • Digital Retailer – Steam
  • Specialist Retailer –
  • Mainstream Retailer –


  • High Street Distribution Team – Centresoft
  • Sales Triumph – Zumba Fitness
  • Digital Distribution Team – Bethesda
  • Sales Team – Ubisoft
  • Games Publisher – EA

Grand Prix

  • Activision

Special Recognition

  • Rosemary Buahin (Sony Compuer Entertainment)



  1. TheBlackHole

    Well done Deep Silver – Next year, I’m going to hire an agency to create a CGI video that has nothing to do with my game, then stick it on YouTube.

    Best use of social media my ass.

    #1 3 years ago
  2. Patrick Garratt


    #2 3 years ago
  3. OrbitMonkey

    Activision’s Marketing win is well deserved. Whipping up a frenzy for the same old CoD year after year takes a professional skill that can only be admired ;-)

    #3 3 years ago

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