Sections

GOG: Pricing games too cheaply tell gamers “this game I made isn’t worth very much”

Wednesday, 18th April 2012 20:32 GMT By Stephany Nunneley

GOG managing director Guillaume Rambourg is of the belief too high of a discount on titles sends the message that particular games aren’t “worth very much.”

Speaking with RPG in an interview, Rambourg believes the larger the discount, the more damage it does to “the long-term value” of the brand.

“Selling games at too high a discount – one often sees discounts above 80% off here and there – sends a message to gamers: this game, simply put, isn’t worth very much,” he said. “Of course you make thousands and thousands of sales of a game when it’s that cheap, but you’re damaging the long-term value of your brand because people will just wait for the next insane sale.

“Slashing the price of your game is easy. Improving the content of your offer when you release your game, that’s more ambitious.”

According to Rambourg, if value is offered on day one along with an attractive price point, there’s no need to convince consumers to wait for a sale to occur.

“The industry failed to provide gamers with a fair and attractive offer on day one and therefore convince them to buy games when they are released, which is the best way to support a publisher or developer from a financial standpoint,” he said. “GOG has always been trying to add as much value as possible into their offer; and we hope more gaming companies will follow this direction.

“Heavy discounts are bad for gamers, too. If a gamer buys a game he or she doesn’t want just because it’s on sale, they’re being trained to make bad purchases, and they’re also learning that games aren’t valuable. We all know gamers who spend more every month on games than they want to, just because there were too many games that were discounted too deeply. That’s not good for anyone.”

Rambourg conceded that while sales can encourage consumers to “try games that they’re not sure about,” a happy medium needs to be reached between “giving someone a chance to take a risk” without leaving behind the feeling “they’ve gotten a bad deal.”

Latest

3 Comments

  1. Mace

    That doesn’t make sense. I don’t have anything by being forced to pay the high standard price. I don’t think many games are even worth that much. Discounts of that nature are a relatively recent and good thing. They don’t influence the quality to either good or bad in a big manner or in a way that anyone can determine with certitude.

    #1 3 years ago
  2. DSB

    “Heavy discounts are bad for gamers, too. If a gamer buys a game he or she doesn’t want just because it’s on sale, they’re being trained to make bad purchases”

    Wow, and this guy runs a business? That sells games?

    How about letting the customers decide what they want to buy, and leave it to them to make their own mistakes?

    Pretty disappointing from a place like GOG.

    #2 3 years ago
  3. endgame

    Actually he does have a point.
    I did buy bad games or games that I now realize I don’t really like that much and which I will never play just because they all had huge discounts. Now that’s one.
    Two. Because of incredibly high discounts games are now being sold at much higher initial price than normal so they can compensate for that. Examples? Latest Call of Duty titles, Battlefield 3, Mass Effect 3, Starcraft 2, Diablo 3 and Guild Wars 2. So what this means is that people who like to buy games on day 1 will have to pay more. This is wrong. I don’t know about you but I am one of these people. I’m also not wealthy so what this means for me is that I now have to wait until the game that I wanted to buy on day 1 is sold with a discount. It is the only way I can afford it. I’m also doing this on principle. It’s enough that I live in Europe and I have to pay much more then gamers on the other continents. But up until sometime ago games used to cost 50 euros. Now they cost 60 euros because of these high discounts.
    So all in all I think the guy is right. That’s why he works at gog.com and that’s why these people are so awesome. This guy knows how to assess this situation, how people think and how the markets evolve based on what we do.

    #3 3 years ago

Comments are now closed on this article.