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Stand down: EA denies reports of imminent lay-offs

Monday, 16th April 2012 08:39 GMT By Staff

EA has denied it’s preparing for a massive rearrangement of staff, with as many as 1,000 jobs reported to be on the chopping block.

“There are no lay-offs as such, we always have projects growing and morphing,” the publisher said in a statement to MCV.

“At any given time there are new people coming in and others leaving. EA is growing and hiring and building teams to support the growing demand for digital games and services.”

Startup Grind reported the layoffs were to occur as early as this week.

According to the tech industry site, the move was prompted by an overly rough year, including the departure of CFO Eric Brown and costly acquisition of PopCap. Last week, The Consumerist labelled EA the “Worst Company in America”.

Despite critical praise and sales of approximately 13 million units, EA were allegedly disappointed with Battlefield 3 sales after an estimated $30 million spent incremental marketing after launch. It is alleged that the same was done to boost sales of Star Wars: The Old Republic, but results have fell well short of internal expectations.

Thanks, Kotaku.

[Original story by Matt Williams, contributions by Johnny Cullen]

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18 Comments

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  1. Maximum Payne

    I understand for SWOTOR but for BF3 really EA ?
    Does anyone remember also when Crytek said :”we would do sequel(for crysis 2) if sells like black ops ” :D

    #1 2 years ago
  2. KAP

    Poor sales for Battlefield 3?!

    This is defo a rumour then.

    #2 2 years ago
  3. Stardog

    I wonder what the player numbers look like. I haven’t played it since the first day I bought it. I bet there was a fast drop-off.

    It’s truly not a very good game. Compared to Bad Company 2, it doesn’t bring anything new to the table apart from an engine that runs a lot worse than BC2′s, and doesn’t look any better on mid settings.

    Some things are even worse, like the minimap that almost makes the game unplayable.

    #3 2 years ago
  4. freedoms_stain

    Here’s a thought EA: Let your studios FINISH their games and let the critical acclaim fuel sales instead of hollow marketing.

    Marketing will work to an extent pre-release (as history will testify), but once your broken buggy shit gets in the hands of consumers $30 million won’t sell anything if the existing community is not satisfied with the product.

    I had high hopes for BF3, they weren’t met, and the recent balancing patch didn’t improve anything, in fact it made several facets of the game worse. It’s April, the game was released in October. BF3 should have had proper Alpha and Beta Trials earlier this year and released in March or April, but EA wanted a pre-MW3 launch, so they released a game that clearly wasn’t ready. Tell me, is that good service?

    As for SWTOR, never played it, but the buzz from the community isn’t exactly alive with praise now, is it?

    Worst company in America. Learn your lesson.

    #4 2 years ago
  5. Yoshi

    I hope this teaches EA the lesson of giving the bloody customer a choice of where to purchase.

    All they had to do was allow DLC to be bought through Steam… that’s all! Then they could have sold games through Steam and got a lot more sales.

    @4 +1

    #5 2 years ago
  6. thesamy

    i agree with Yoshi i got bf3 and i still hate origin thay lost alot of money becuse people are loyal to steam AND THEY SHOLD BE. steam is much better then crappy origin service.

    #6 2 years ago
  7. GrimRita

    Does EA really think that they can ‘buy’ their way to success? Forcing media to up the review scores by spending $$$ on marketing, FORCING origin on the gaming community.

    And $30 million marketing in BF3? Jesus! They have to claw that money back so no wonder the shelf price is so high

    With the big ’30 day give-away’ in SWTOR already, the total nightmare release for 1.2 shows that something is clearly wrong with the game, apart from it being a pile of shit.

    EA just wont learn.

    #7 2 years ago
  8. The_Deleted

    BF3 is one of the dullest games I’ve played this gen. Follow that arse gameplay and character models that look like PS2 era Medal of Honour.
    You have to wonder how much of that disappointment is pure EA arrogance and how much they believe it should have sold. See also SONY re: PS3 launch.

    #8 2 years ago
  9. endgame

    “EA just wont learn.” Yup. They won’t. And this is because it is run by business men instead of gamers. Which means higher game prices and just as you guys said lower quality games (because of shorter development cycles).

    #9 2 years ago
  10. viralshag

    I’m enjoying my free time with TOR at the moment but I’m quite sure I won’t be re-subbing at the end of it. There are some definite improvements in 1.2 and I haven’t had any problems with the game, the patch, or the servers so far.

    It’s just not a very interesting game is all. The class stories are still the best bit about the game but that’s just not enough for me.

    #10 2 years ago
  11. silkvg247

    What 30 day giveaway? I never got that. I cancelled a cpl months back too.

    #11 2 years ago
  12. Talkar

    The way #10 is saying why he likes/dislikes the game is great.
    The way #7 does is just flaming.

    Here silk:
    http://www.swtor.com/legacypromotion

    Ontopic:
    Thanks for updating the article. Glad to see there aren’t any layoffs. No matter the company it is always sad when a bunch of people are fired.

    #12 2 years ago
  13. viralshag

    @12, Thanks ;)

    I did just start a new Sith Warrior for the free 7 days and luckily joined a fun social guild and that always adds more to an MMO.

    I have to say the Family Tree is a bit disappointing, it’s quite limited and I think it would be great if they could have somehow included minor family tree roles for some of your companions.

    The actual Legacy bonuses are really neat though. Carrying over class buffs to apply to your own is great but after some lower level PvPing, I get the impression this has made it somewhat unbalanced against those that may only have one 50 or none at all.

    #13 2 years ago
  14. xxJPRACERxx

    For me bf3 is the best online FPS currently available. I have no problem with Origin.

    #14 2 years ago
  15. GrimRita

    @12 Of course I am ‘flaming’ because my views dont sit in with your narrow minded ones.

    I logged back in with the 7 day trial, which became 6 since the servers were offline most of Friday and PvP now is officially the worst pvp in MMO gaming.

    Uneven sides in pvp (8v4 for example) now continue to play out, which, thanks to brainless Biowares development team, means that even if you are bothered to stay and play with just a party of 4, you actually get fuck all in rewards when you lose.

    Game is still a stun fest(I dont remember seeing Han Solo running around stunning every few seconds or using stealth…). For a game that has taken so long to develop, is it any wonder its already struggling?

    But ON topic, doesnt EA always have a round of lay offs this time of the year?

    #15 2 years ago
  16. Talkar

    @15
    As i said many times before. It is fine to not like this game, or any game for that matter. But yes you are flaming. Calling people with another opinion than your close minded, calling the game a pile of shit et cetera. Look at how Viralshag did it. He obviously doesn’t like the game all that much, yet he didn’t resort to attacking the game or the people playing it. The same way i don’t go around and call CoD a pile of shit, or call the players of that game, well anything. I just ignore the game.

    #16 2 years ago
  17. Phasmatis75

    What I hate is how EA turns around and uses their Developers as mouth pieces for their failure. Dragon Age 2 fails “Games aren’t interested in RPGs and then all the magazines start saying the RPG genre is dying” until Skyrim comes out of course then they had to shut up.

    Syndicate fails, owe it wasn’t the poor quality it was that A European store chain went under.

    The developers of Crysis 2 think their game was basically crappy (interview with gamespot).

    Lets not forget my favorite marketing accident when they said their in game team took 200 hours to finish Kingdom’s of Amalur in the course of 8 days. Cept there is only 196 hours in 8 days. Oops. After an article exposed this all the previews that said this simply edited the lie out of their articles. (I’m proud to have been the author of that article)

    Mass Effect 3 ending and thinking they could get away with selling the real ending after Shepard beats the indoctrination. I don’t even really need to explain that one.

    Electronic Arts does think that they can buy the market and it has to do with the fact that the company is ran by Former Microsoft Execs. (look it up).

    I think this quote explains a lot of that mentality.

    “I think there’s a lot of politics, especially in bigger companies. It’s simple for me being the CEO and half-owner of Paradox. I can basically call the shots I want to call, and if the board wants to ask questions it’s like ‘OK, we can take this into consideration.’ If you’re a CEO, you need to cover your back. And the people who ask, the board, know nothing about games. They’re there because they’re some investment company or something, and they ask “So what are you doing to protect our game from pirates?” And then they can reply “We’re buying this solution from Sony.” So I think it’s been a way to cover your back, previously. Now, I see no reasonable explanation for why people keep on adding it. Especially the kind where you have to be online all the time, like Ubisoft. I think that’s, to me that’s 2003.” -Paradox CEO Fred Wester

    #17 2 years ago
  18. OlderGamer

    Phasmatis75 +1

    I also agree with the notion someone esle said about EA being suits and not gamers. Thats the case for a lot of companies. Companies like that don’t care if your happy with the game, only that you bought it. They are always looking for ways to make more and more money.

    Imo, you put out a great game, pack in gamer value, and gamers buy your product. Thats the right way to make money in ths industry, imo.

    Don’t worry EA, soon enough it will be time to put out another Madden rehash and you will make mega cash, like you do every year.

    #18 2 years ago