Better Business Bureau says it’s possible Mass Effect 3′s ending was “false advertising”

Wednesday, 11th April 2012 15:56 GMT By Stephany Nunneley

The Better Business Bureau’s Marjorie Stephens has said it’s possible Mass Effect 3 was falsely advertised due to the lack of “radically different ending scenarios” the public was promised.

According to her blog post, the game was advertised as giving players the ability to “experience the beginning, middle, and end of an emotional story unlike any other, where the decisions you make completely shape your experience and outcome,” and going further to say that “along the way, your choices drive powerful outcomes, including relationships with key characters, the fate of entire civilizations, and even radically different ending scenarios.”

Stephens said the issue here, is whether BioWare falsely advertised and according to her, “yes, they did.”

“In the first bullet point, where it states “the decisions you make completely shape your experience”, there is no indecision in that statement – it is an absolute,” she said. “The next statement is not so absolute. It states “your choices drive powerful outcomes”. A consumer would have to very carefully analyze this statement to come to a conclusion that the game’s outcome is not “wholly” determined by one’s choices.

“This statement, really though, is very subject to interpretation. Also this is just a small example of their advertising and does not take into account anything that might have been said, as far as their public relations and other advertising campaigns.”

Stephens concludes stating that the “lesson to be learned” from in this case is “companies should give careful consideration to how they word their advertisements.”

“Otherwise, there could be detrimental effects, especially in the era of social media and online forums,” she said.

BioWare announced last week it will release Mass Effect 3: Extended Cut, a free DLC pack expanding the events at the end of the game this summer.




  1. pukem0n

    people are fucking stupid to whine about stuff like that
    the game is good, isnt it?

    #1 3 years ago
  2. The_Red

    This is different than whining about the ending. If the game was advertised with theme of “A game that brings and ending based on all your decisions from previous games”, then it’s false advertising regardless of quality of the available endings.

    #2 3 years ago
  3. endgame

    @1 You don’t know what you’re talking about. So why do you talk about it?

    #3 3 years ago
  4. f1r3storm

    @2: So? It does. Your actions from ME1 and ME2 do in fact have influence on how good or bad your ending in ME3 will be.

    #4 3 years ago
  5. TheWulf

    The problem here is that Stephens is talking about it like there’s only one ending available. If you read what he’s saying carefully, that’s obvious. He talks about it as an ‘absolute.’ But that’s not the case, there are multiple endings based upon choices you make.

    Technically it’s not false advertising.

    To be honest, my only problem with Mass Effect 3 was that the squad was shit, and I wanted to drop Vega into the nearest star. Not only that, but there were two issues with it: After 2, it feels like Shepard has become a massive xenophobe due to his team being: human, human, human, human, turian, human, or if you’ve bought the DLC – prothean.

    But it’s been discussed at length (and proved countless times) that Bioware are shit at writing humans, it’s what brought Dragon Age: Origins down. They’re just not good at writing humans or neckbeard races. But give them a salarian, a geth, a krogan, a quarian, or yes, a turian and you’ll get a good story out of them.

    I feel that the characters suffered in ME3 because of that, and the only even remotely likeable character other than Garrus was Cortez, and that was a stretch because he was so gods damned emo.

    So that’s my only issue with it, really.

    The endings? Fine. No problem. The main plot? Pretty damned great. The multiplayer? Cool. The writing of the squad-based substories: Bland, bland, bland, bland, bland, bland, bland, bland, flavourless, and bland.

    #5 3 years ago
  6. LOLshock94

    please sue bioware for making a god awful game such as mass effect 3, just complete shite

    #6 3 years ago
  7. Talkar

    From what i’ve heard ME3 is a really really good game. The ending is shit yes, but the rest of the game is stellar. I haven’t played the game yet since i’m on the boycot of the game, but this is what i’ve gathered from the last few weeks.

    #7 3 years ago
  8. LOLshock94

    @7 personally i find the game shit and i havnt even seen the ending, and i “was” a huge mass effect fan but 3 has just put me off the whole franchise

    #8 3 years ago
  9. Froseidon

    @8 – You have nothing constructive to say, please be quite.

    People really need to drop this ending shit. It is getting old now, worst community I have ever seen, and I play League of Legends…

    #9 3 years ago
  10. LOLshock94

    @9 dafuq u say 2 me bro?

    #10 3 years ago
  11. Froseidon

    @10 – I have not seen one instance in which you have added any constructive input. You just hate everything yet give no reason.

    #11 3 years ago
  12. viralshag

    @Talkar, you’d be just about spot on with that, the game is really fantastic. And even though he ending isn’t exactly what I would have liked, it’s still worth a play when you come off the boycott. The MP is pretty decent too. :)

    #12 3 years ago
  13. aseddon130

    the hate against Mass Effect 3 is beyond annoying now. I haven’t played the game but just hearing completely negative things on a game that got really good reviews is getting ridiculous now.

    I loved GTA 4 and that was a massive hit and it had maybe one of the worst endings i’ve ever seen, and this is coming from one of the biggest fans of that franchise you will ever see.

    #13 3 years ago
  14. LOLshock94

    @11 there’s no new characters, nothing new to add to the other characters (such as more history for the characters or a situation for a character which makes you know more about them sort of thing) enemy AI is hideous, side missions are awfully short and are just boring, galactic map war thing is just a shit idea, talis paramour sucked and the whole end of the universe thing just made the game depressing

    #14 3 years ago
  15. Froseidon

    @14 – Why the hell would you change all the characters in a sequel? That’s like changing the Fellowship after the first LotR film… Also, James Vega, Javik, Kai Leng (new game-wise). Now tell me there are no new characters.

    Enemy AI is okay, not the best, not the worst. The enemy match-ups are good (I.e. – A suppressor with a cover buster). They use the idea of the rush ‘em with an overwhelming force. If you played it on a higher difficulty than “Narrative”, you might have understood that. Try the higher difficulties, it feels like it sorts out of the AI problems.

    The Galaxy at War actually added a depth and a feel that the galaxy had war on all major fronts, adding to the games setting.

    The destruction of the universe? Hello, that is the idea of the story since the first one. The destruction of the universe isn’t a happy setting. I have no bloody idea what you wanted from that. Did you watch Star Wars or LotR and think they were happy settings. Was WW2 a happy situation? I don’t think so. So that point is completely invalid.

    #15 3 years ago
  16. LOLshock94


    #16 3 years ago
  17. Froseidon

    @16 – No constructive or well thought out response I see…

    #17 3 years ago
  18. LOLshock94

    @17 well what do you want me to say to your response, i told you my reasons and its invalid.

    #18 3 years ago
  19. Froseidon

    @18 – that invalid comment was at the last point >.>

    #19 3 years ago
  20. Henry

    @5 how about these quotes?

    “It’s not even in any way like the traditional game endings, where you can say how many endings there are or whether you got ending A, B, or C…..The endings have a lot more sophistication and variety in them.” -Casey Hudson, director

    “[The presence of the Rachni] has huge consequences in Mass Effect 3. Even just in the final battle with the Reapers.” -Mac Walters, lead writer

    “There are many different endings. We wouldn’t do it any other way. How could you go through all three campaigns playing as your Shepard and then be forced into a bespoke ending that everyone gets? But I can’t say any more than that…” -Mike Gamble, associate producer.

    #20 3 years ago
  21. Gigabomber

    False advertising from a AAA title? Why hasn’t Beth been reported yet?

    #21 3 years ago

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