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Better Business Bureau says it’s possible Mass Effect 3′s ending was “false advertising”

Wednesday, 11 April 2012 15:56 GMT By Stephany Nunneley

The Better Business Bureau’s Marjorie Stephens has said it’s possible Mass Effect 3 was falsely advertised due to the lack of “radically different ending scenarios” the public was promised.

According to her blog post, the game was advertised as giving players the ability to “experience the beginning, middle, and end of an emotional story unlike any other, where the decisions you make completely shape your experience and outcome,” and going further to say that “along the way, your choices drive powerful outcomes, including relationships with key characters, the fate of entire civilizations, and even radically different ending scenarios.”

Stephens said the issue here, is whether BioWare falsely advertised and according to her, “yes, they did.”

“In the first bullet point, where it states “the decisions you make completely shape your experience”, there is no indecision in that statement – it is an absolute,” she said. “The next statement is not so absolute. It states “your choices drive powerful outcomes”. A consumer would have to very carefully analyze this statement to come to a conclusion that the game’s outcome is not “wholly” determined by one’s choices.

“This statement, really though, is very subject to interpretation. Also this is just a small example of their advertising and does not take into account anything that might have been said, as far as their public relations and other advertising campaigns.”

Stephens concludes stating that the “lesson to be learned” from in this case is “companies should give careful consideration to how they word their advertisements.”

“Otherwise, there could be detrimental effects, especially in the era of social media and online forums,” she said.

BioWare announced last week it will release Mass Effect 3: Extended Cut, a free DLC pack expanding the events at the end of the game this summer.

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21 Comments

  1. pukem0n

    people are fucking stupid to whine about stuff like that
    the game is good, isnt it?

    #1 3 years ago
  2. The_Red

    @1
    This is different than whining about the ending. If the game was advertised with theme of “A game that brings and ending based on all your decisions from previous games”, then it’s false advertising regardless of quality of the available endings.

    #2 3 years ago
  3. endgame

    @1 You don’t know what you’re talking about. So why do you talk about it?

    #3 3 years ago
  4. f1r3storm

    @2: So? It does. Your actions from ME1 and ME2 do in fact have influence on how good or bad your ending in ME3 will be.

    #4 3 years ago
  5. TheWulf

    The problem here is that Stephens is talking about it like there’s only one ending available. If you read what he’s saying carefully, that’s obvious. He talks about it as an ‘absolute.’ But that’s not the case, there are multiple endings based upon choices you make.

    Technically it’s not false advertising.

    To be honest, my only problem with Mass Effect 3 was that the squad was shit, and I wanted to drop Vega into the nearest star. Not only that, but there were two issues with it: After 2, it feels like Shepard has become a massive xenophobe due to his team being: human, human, human, human, turian, human, or if you’ve bought the DLC – prothean.

    But it’s been discussed at length (and proved countless times) that Bioware are shit at writing humans, it’s what brought Dragon Age: Origins down. They’re just not good at writing humans or neckbeard races. But give them a salarian, a geth, a krogan, a quarian, or yes, a turian and you’ll get a good story out of them.

    I feel that the characters suffered in ME3 because of that, and the only even remotely likeable character other than Garrus was Cortez, and that was a stretch because he was so gods damned emo.

    So that’s my only issue with it, really.

    The endings? Fine. No problem. The main plot? Pretty damned great. The multiplayer? Cool. The writing of the squad-based substories: Bland, bland, bland, bland, bland, bland, bland, bland, flavourless, and bland.

    #5 3 years ago
  6. LOLshock94

    please sue bioware for making a god awful game such as mass effect 3, just complete shite

    #6 3 years ago
  7. Talkar

    @6
    From what i’ve heard ME3 is a really really good game. The ending is shit yes, but the rest of the game is stellar. I haven’t played the game yet since i’m on the boycot of the game, but this is what i’ve gathered from the last few weeks.

    #7 3 years ago
  8. LOLshock94

    @7 personally i find the game shit and i havnt even seen the ending, and i “was” a huge mass effect fan but 3 has just put me off the whole franchise

    #8 3 years ago
  9. Froseidon

    @8 – You have nothing constructive to say, please be quite.

    People really need to drop this ending shit. It is getting old now, worst community I have ever seen, and I play League of Legends…

    #9 3 years ago
  10. LOLshock94

    @9 dafuq u say 2 me bro?

    #10 3 years ago
  11. Froseidon

    @10 – I have not seen one instance in which you have added any constructive input. You just hate everything yet give no reason.

    #11 3 years ago
  12. viralshag

    @Talkar, you’d be just about spot on with that, the game is really fantastic. And even though he ending isn’t exactly what I would have liked, it’s still worth a play when you come off the boycott. The MP is pretty decent too. :)

    #12 3 years ago
  13. aseddon130

    the hate against Mass Effect 3 is beyond annoying now. I haven’t played the game but just hearing completely negative things on a game that got really good reviews is getting ridiculous now.

    I loved GTA 4 and that was a massive hit and it had maybe one of the worst endings i’ve ever seen, and this is coming from one of the biggest fans of that franchise you will ever see.

    #13 3 years ago
  14. LOLshock94

    @11 there’s no new characters, nothing new to add to the other characters (such as more history for the characters or a situation for a character which makes you know more about them sort of thing) enemy AI is hideous, side missions are awfully short and are just boring, galactic map war thing is just a shit idea, talis paramour sucked and the whole end of the universe thing just made the game depressing

    #14 3 years ago
  15. Froseidon

    @14 – Why the hell would you change all the characters in a sequel? That’s like changing the Fellowship after the first LotR film… Also, James Vega, Javik, Kai Leng (new game-wise). Now tell me there are no new characters.

    Enemy AI is okay, not the best, not the worst. The enemy match-ups are good (I.e. – A suppressor with a cover buster). They use the idea of the rush ‘em with an overwhelming force. If you played it on a higher difficulty than “Narrative”, you might have understood that. Try the higher difficulties, it feels like it sorts out of the AI problems.

    The Galaxy at War actually added a depth and a feel that the galaxy had war on all major fronts, adding to the games setting.

    The destruction of the universe? Hello, that is the idea of the story since the first one. The destruction of the universe isn’t a happy setting. I have no bloody idea what you wanted from that. Did you watch Star Wars or LotR and think they were happy settings. Was WW2 a happy situation? I don’t think so. So that point is completely invalid.

    #15 3 years ago
  16. LOLshock94

    umadbro

    #16 3 years ago
  17. Froseidon

    @16 – No constructive or well thought out response I see…

    #17 3 years ago
  18. LOLshock94

    @17 well what do you want me to say to your response, i told you my reasons and its invalid.

    #18 3 years ago
  19. Froseidon

    @18 – that invalid comment was at the last point >.>

    #19 3 years ago
  20. Henry

    @5 how about these quotes?

    “It’s not even in any way like the traditional game endings, where you can say how many endings there are or whether you got ending A, B, or C…..The endings have a lot more sophistication and variety in them.” -Casey Hudson, director

    “[The presence of the Rachni] has huge consequences in Mass Effect 3. Even just in the final battle with the Reapers.” -Mac Walters, lead writer

    “There are many different endings. We wouldn’t do it any other way. How could you go through all three campaigns playing as your Shepard and then be forced into a bespoke ending that everyone gets? But I can’t say any more than that…” -Mike Gamble, associate producer.

    #20 3 years ago
  21. Gigabomber

    False advertising from a AAA title? Why hasn’t Beth been reported yet?

    #21 3 years ago

Comments are now closed on this article.

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    During the Mortal Kombat X stream today, NetherRealm Studios revealed Brutalities are back for the game, and stated there will be over 100 to pull off. You won’t gain any extra experience for being overly cruel with your painful moves, but you will at least get to laugh at some and “cringe” at others, according […]

  • Numenera: Strand is a film based on the game up on Kickstarter

    Numenera, the 2012 Kickstarter success and foundation for Torment: Tides of Numenera, could become a film if the Kickstarter for the movie is successful. With five days left, Monte Cook Games and Swedish film company Valdes/Eriksdotter needs £22,542 to reach its goal. Titled Numenera: Strand, it tells the tale of a drifter who “roams a […]

  • Gran Turismo 6 update adds MINI Clubman Vision, more

    A Mini Cooper has invaded Gran Turismo 6 via a new update. The Mid-Field Raceway track has also been added, and its a new and improved version of the original track from previous Gran Turismos. The new B-Spec Mode feature has also been added which allows the AI driver to race on your behalf. Additional […]

  • Nintendo is bringing New 3DS Xl and some playable titles to PAX East

    Nintendo is bringing New 3DS Xl and Splatoon with it to PAX East next month. The E3 2014 build of the game lets eight players transform into squids in a race for “splattered-paint dominance.” Code Name: S.T.E.A.M. will also be playable and featured in stage presentations at the Nintendo booth. Upcoming or newly released Nintendo […]

  • Battlefield Hardline Premium information seems to have slipped out early

    Battlefield Hardline Premium perks have apparently leaked a bit early, according to a post on Reddit. Over on the Hardline subreddit is an image which was take at a GameStop location, noting two week early access to content additional Battlepacks and more. Here’s the rundown: Four expansions Two weeks early access 12 additional Battlepacks Exclusive […]

  • Final Fantasy: Record Keeper arrives in the US this spring

    Final Fantasy: Record Keeper will be released in the US on iOS and Android this spring, DeNA and Square Enix today. The mobile titles allows players to “relive favorite moments” across all Final Fantasy installments and build a team of classic characters from across the entire franchise. If you sign up for email updates, you […]

  • Battlefield Hardline now available for pre-order, pre-download on Xbox One

    Battlefield Hardline is now available for pre-order and pre-download on Xbox One. You can pre-order it now from the Xbox Store and once you have paid for it, you can start your pre-download. Battlefield Hardline releases on March 17, and will be made available to pre-downloaders come 12.01am EDT. Check pricing and availability for your […]

  • Dying Light interactive video allows you switch between day and night

    A new video for Dying Light has been released, which allows you to hit the Z key to change between day and night. Titles Life and Death in the Quarantine Zone, the interactive story video showcases how the game changes between day and night. Daytime and nighttime are shown side-by-side but the z key allows […]

  • Havoc DLC for Call of Duty: Advanced Warfare out on PS3, PS4; PC delayed

    The Havoc DLC for Call of Duty: Advanced Warfare is now available for PlayStation 3 and PS4. Havoc contains the four multiplayer maps Core, Drift, Sideshow, and Urban along with the AE4 directed energy assault rifle, its custom variant, and the Exo Zombies cooperative mode. You can purchase the DLC separately or pick up the […]

  • Here’s a teaser for Resident Evil Revelations 2: Episode 2

    A teaser video for the second episode of Resident Evil Revelations 2 is available, so if you’ve yet to play the first episode, you may want to skip this. Resident Evil Revelations 2′s first episode is out now. Thanks, GamesHQMedia.

  • North American eShop update is full of Donkey Kong games

    Nintendo has updated the North American end of the eShop with Titan Attacks, Donkey Kong Land, Donkey Kong Country and more. eShop on 3DS Ironfall Invasion Titan Attacks! Donkey Kong Land – Virtual Console Donkey Kong Land 2 – Virtual Console Donkey Kong Land 3 – Virtual Console Luv Me Buddies Wonderland Around the World […]

  • Venture into the Valley of the Yetis next week in Far Cry 4

    The next batch of Far Cry 4 DLC, Valley of the Yetis, releases in March and Ajay Ghale will be tasked with surviving violent cultists and the mythical Yeti. Apparently the cult is looking for a secret hidden in the valley, and Ajay has discovered their motives. The DLC features co-op with a friend taking […]

  • The Butcher’s AK/CAR Mod Pack out for Payday 2, has dino masks

    The 19th DLC pack for Payday 2 title The Butcher’s AK/CAR Mod Pack is available on Steam from today. The pack will run you $4.99/€4.99 and features: 11 new weapon modifications for the AK rifles in the game 11 new weapon modifications for the CAR rifles in the game Four new masks together with their […]

  • Battle Chasers slated for PC, consoles; comic picks up where 2001 storyline left off

    Darksiders creator Joe Madureira and Vigil co-founder Ryan Stefanelli have confirmed a Battle Chasers game and a new comic are in the works at their new studio Airship Syndicate. Speaking to Polygon, Madureira and Stefanelli wouldn’t provide details on the the game, but did divulge it will be an adventure RPG with player-controlled Battle Chasers […]

  • Shovel Knight, Hotline Miami 2 discounted for Sony’s annual Spring Fever Sale

    Sony is hosting its annual Spring Fever Sale which runs for eight weeks and features a new title each week. The sale starts next week on March 3 with the launch of Helldivers. Here’s just a few items included in the sale: HELLDIVERS (PS4/PS3/PS Vita) March 3 Hotline Miami 2: Wrong Number (PS4/PS3/PS Vita) March […]

  • The gold Super Mario amiibo is a Walmart exclusive

    The Super Mario Gold amiibo which surfaced via a CPSIA certificate earlier this month will be a Walmart-exclusive, Nintendo has announced. The gold-colored Mario amiibo will be released the same day as the Mario Party 10 game for Wii U and will run you $12,96 at 3,000 participating Walmart stores in the US. Along with […]

  • Here’s an overview trailer for Final Fantasy Type-0 HD

    As new gameplay overview trailer for Final Fantasy Type-0 HD, culled from the Active Time Report, stream has been sent over by Square Enix. The video provides a look at the history and environments of the Kingdom of Orience; the 14 memebers of Class Zero; the battle system with customizable magic spells; and the ability […]

  • Final Fantasy 15 video gives you a look at the game’s wildlife

    A new video shown by Final Fantasy 15 director Hajime Tabata during the latest Active Time Report, contains a look at the game’s wildlife and ecology. You can watch the full stream two hour stream through here, or a smaller clip courtesy of GamesHQMedia below.

  • Lionhead ventures into the free-to-play space with Fable Legends

    Fable Legends will be free-to-play when it launches on PC and Xbox One. According to Lionhead, the one versus four cross-platform title borrows from MOBA games such as Dota 2 and League of Legends as it will contain free, rotating heroes which will be added to a roster for a two week period. Once the […]

  • Win! 5 pairs of tickets to the Call of Duty European Championships

    We have five pairs of tickets to giveaway for the Call of Duty European Championships, taking place in London this weekend. The event takes place this Saturday February 28 and Sunday March 1 at the Royal Opera House in Covent Garden. Winners can watch teams will go head to head for a $10,000 prize pot […]

  • Republique Remastered has released on Mac and PC

    Republique Remastered, which was announced earlier this month, is now available for Mac and PC. The game is 20% off through Steam, GOG and the Humble Store for $19.99 until March 4. Thereafter, it will run you $24.99. The Remastered edition contains all five episodes of the game, with 1-3 available now and the remaining […]

  • LA Cops coming to Xbox One in March

    Isometric shooter LA Cops is coming to Xbox One on March 13. Already on Steam Early Access, the game looks like it’s been heavily inspired by Hotline Miami. Walk into a room, open fire, leave bloody puddles in your wake. It’s being published by Team 17. Check out the video below for some 70s cop […]

  • We have $500 of Steam Wallet funds to giveaway!

    We’re giving away 10 Steam Wallet prizes worth $50 each to VG247 readers, courtesy of Bundle Stars. All you need to do to be in with a chance of winning $50 Steam credit is to enter your details below. Join the Bundle Stars Steam group for entry in the sweepstake, and gain extra entries for […]

  • Lapsed Final Fantasy 14 players tempted back with 10 day freebie

    Square is offering lapsed FF 14: A Realm Reborn players a chance to come back to the game for 10 days worth of free adventuring. Provided you’ve already bought and registered an account you’ll be able to play free of charge from Feb 27 to March 9. Square wants you to sample the new content […]

  • Advanced Warfare: Sledgehammer looking at “opportunities” to recreate classic Call of Duty maps

    Sledgehammer Games has told VG247 it’s looking at opportunities to recreate classic Call of Duty maps in Advanced Warfare. According to co-founder Michael Condrey, players of the latest Havoc DLC are asking how Exo abilities and verticality can be added to classic franchise maps. “We’re taking a look at some opportunities to really highlight the […]

  • GTA Online reader playlist week 7: and the winner is…

    Stuff was shot. But only one player emerged victorious. GTA Online player e031271 won last night’s VG247 reader playlist, beating myself, Matt and regulars solidorwot and Revolting. Congratulations, Mr e031271. A deserved victory. We play a GTA Online playlist in an open session every Wednesday on PS4, because it’s both funny and fun. Anyone’s welcome […]

  • Leaked screens reveal The Reef as Destiny’s new “social space”

    A handful of leaked Destiny screens seem to confirm that The Reef location will be the new social space in Destiny. The new addition is likely to be revealed as part of the upcoming House of Wolves expansion. Reddit user Megamanexe4 dropped the screens on the site earlier this morning, along with grabs that reveal […]

  • Darksiders creator teases Battle Chasers game

    Joe Madureira, creator of Darksiders, has released art that strongly suggests a Battle Chasers game is in the works. Battle Chasers was a comic book from the late 1990s that suffered notorious production problems between issues and was never finished. Madureira formed Airship Syndicate after the collapse of THQ, where he co-created Darksiders. His latest […]

  • Infamous video nasty Axe recreated in GTA 5

    The trailer for notorious horror movie Axe has been recreated in GTA 5. The shot for shot remake is the work of gigerbrick who has previously recreated exploitation flicks like Machete and Hostel using Lego. The original Axe movie was banned in 1984 in the UK but passed with cuts in the late 1990s. Movie […]