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Report – Sony to cut 10,000 jobs worldwide

Tuesday, 10th April 2012 00:29 GMT By Brenna Hillier

Ahead of new CEO Kazuo Hirai’s first major strategy meeting, Sony is believed to be making extensive layoffs.

Nikkei reports Sony will cut 10,000 jobs at various divisions around the world, a figure representing just under 6% of its workforce as of March 2011.

The cuts are expected to be officially confirmed and further detailed at a strategy meeting later this week, the first since Hirai’s ascendence to CEO.

Sony has reported losses for four years running; in particular, its TV business, once one of its strongest arms, has made significant losses, with a strong push for stereoscopic 3D failing to bring returns.

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13 Comments

  1. OlderGamer

    3D isn’t really a mass market green light right now. Just like resolutions higher then 720p/1080 won’t fly either. If Sony had a way to make 3D work on peoples exsisting teles that would hav worked. But using 3D as a way to sell people new teles? Wasn’t going to happen.

    I hope for their sake, they don’t come into next gen with loss – leading hardware. Trying to push the moon graphicly w/o being mindful of price point would lead to another 600usdplus piece of hardware and that will be slow to sell, just like PS3.

    #1 3 years ago
  2. Erthazus

    “Just like resolutions higher then 720p/1080 won’t fly either.”

    disagree with that completely.

    True 4K image is amazing compared to 1080p and 4K is the future. There is also a difference in the image. It’s very sharp and very responsive. Feels very alive.

    #2 3 years ago
  3. Christopher Jack

    He said right now. He is also correct, the AVERAGE consumer has no need for it, only images & certain games support such high resolutions. Of course video files will too but it’s simply not convenient unless you have tonnes of spare storage. Only those with tonnes of disposable cash will be able to afford such high resolution screen & its simply not beneficial for anyone to support anything above 1920*1080 unless it’s cheap upscaling. Television broadcasts are only 720p in most countries & the average consumer seems happy enough.

    Of course you’re right that it is the future & that it is achievable now, but it’s just not optimal for the mass market. I cant even think of a single TV above 1080 that isn’t either designed as a computer monitor or projector.

    #3 3 years ago
  4. xino

    @1
    quiet please, it has nothing to do with 3D so stop talking rubbish just because you’re not into 3d.

    obviously recession is hitting everyone.
    it’s bad enough people are loosing jobs

    #4 3 years ago
  5. GrimRita

    The world is changing. With technology replacing jobs in certain quarters, a growing world population, when will governments wake up to the fact that there simply wont be enough jobs for everyone?

    #5 3 years ago
  6. Christopher Jack

    @4, No need to get defensive, he never dissed 3D, he just pointed out Sony’s mistake of putting all of their eggs in the 3D basket. You’re such a child sometimes.”has made significant losses, with a strong push for stereoscopic 3D failing to bring returns” Read before commenting.

    @5, Well the Chinese government already has worked that out, unfortunately too late to save themselves from their current situation where the majority are working in sweatshops like Foxconn.
    I frankly get tired walking around in my neighborhood & seeing feral couple with no job living in a trashed house they don’t even own & have over half a dozen feral kids. Don’t get me wrong, I’m all for financial aid for those who cannot live on what they have but these people exploit it & so will their feral children.

    #6 3 years ago
  7. Psychotext

    “True 4K image is amazing compared to 1080p and 4K is the future. There is also a difference in the image. It’s very sharp and very responsive. Feels very alive.”

    What the fuck sort of marketing level bullshit is this? How can an image be responsive, or alive? Sharp, sure.

    That aside, unless you’re talking about 60″ TVs, most people wouldn’t be able to even see the difference at their normal seating distance. Hell, half the people I know sit too far away to even see the difference between 720p and 1080p.

    #7 3 years ago
  8. Deacon

    4k may be the future, but no-one in their right mind is going to buy above 1080p just yet. I doubt that even the majority of households have a 1080p set yet.

    And I wished Sony had never commandeered the 3D boat!

    #8 3 years ago
  9. Erthazus

    @Psychotext, “That aside, unless you’re talking about 60″ TVs, most people wouldn’t be able to even see the difference at their normal seating distance.”

    Horse shit.

    I’m playing all my games on my 27 inch DELL monitor with 2560×1660 resolution and i’m not coming back to 720p and 1080p. There is a huge leap in the image quality and it is just a WQXGA resolution, not 4K.

    I saw 4K and 4K is a big difference to 1080p and WQX. It’s not just numbers.

    #9 3 years ago
  10. endgame

    Guys? Excuse the newbishness but, what is 4k?

    edit: Ah, nvm. I’ve googled it. :)

    #10 3 years ago
  11. Psychotext

    “I’m playing all my games on my 27 inch DELL monitor…”

    You can stop right there. What the hell does a monitor (which you sit right on top of) have to do with talking about TVs… which most people sit right across a room from.

    #11 3 years ago
  12. Maximum Payne

    Only when movies on blue ray start releasing wit 4K resolution then we can speak about games on Consoles!

    #12 3 years ago
  13. kellybailey

    Regardless of being one of the most significant names in electronics, Sony has been publishing enormous losses for four years running. The company has announced that it is anticipating a quarterly loss of almost $3 billion and is firing 10,000 workers.The effects of natural disasters that hit Japan as well as the massive flooding in Thailand, affects Sony’s manufacturing that leads to tremendous losses at the end of 2011 and the fiscal year that has just ended. In addition to that, its chemicals operations which are being sold to the Development Bank of Japan, Sony is also going to reduce its workforce by 6 percent, or 10,000 people. There are several top executives that are also being asked to return bonuses, according to MSNBC. Article Source: 10K workers to get pink slips in Sony layoffs.

    #13 3 years ago

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