Most anticipated games for 2012 aren’t new IP, says Nielsen research

Tuesday, 10th April 2012 18:39 GMT By Stephany Nunneley

Nielsen’s latest research has found that the most anticipated sequels in the US for 2012 are mostly comprised of sequels and entries continuing current franchises on the market.

According to the research firm, the games looked forward to the most on Xbox 360 were Halo 4, Assassin’s Creed III, Max Payne 3, Madden NFL 13, Resident Evil 6, and Ghost Recon: Future Solider, respectively.

The most anticipated games on PS3 Assassins Creed III, Max Payne 3, Madden NFL 13, Resident Evil 6, and Medal of Honor: Warfighter, respectively.

For Wii, those polled were more excited for Madden NFL 13 and Activision’s Battleship than Nintendo-published titles The Last Story and Xenoblade Chronicles.

Other titles which appeared in the top 10 for on both PS3 and Xbox 360 were: Tomb Raider, Bioshock: Infinite, and NCAA Football 13.

Nielsen ranked anticipation through a survey and by combining awareness and purchase interest into a score-based system and comparing said scores to previous games released on the same platform.

The full top 10 for 360 and PS3 is posted below along with the top 8 for Wii.

Thanks, Gamasutra.

Xbox 360

  1. Halo 4
  2. Assassin’s Creed III
  3. Max Payne 3
  4. Madden NFL 13
  5. Resident Evil 6
  6. Ghost Recon: Future Soldier
  7. Fable: The Journey
  8. Kinect: Star Wars
  9. NCAA Football 13
  10. Bioshock: Infinite
  11. Tomb Raider


  1. Assassin’s Creed III
  2. Max Payne 3
  3. Madden NFL 13
  4. Resident Evil 6
  5. Medal of Honor: Warfighter
  6. NCAA Football 13
  7. Prototype 2
  8. Ghost Recon: Future Soldier
  9. Bioshock: Infinite
  10. Tomb Raider
  11. NBA Live 13


  1. Madden NFL 13
  2. Epic Mickey 2: The Power of Two
  3. Battleship
  4. LEGO Batman 2: DC Super Heroes
  5. The Amazing Spider-Man
  6. Men In Black
  7. The Last Story
  8. Xenoblade Chronicles



  1. Quasar

    diablo3 and guild wars 2? fucking console cunts

    #1 3 years ago
  2. xino

    i fucking hate PC gamers so much!

    in fact all PC gamers are all pussified! they all have cats as their pets instead of a DOG! Dawg, a man’s best friend!

    talk about being a pussy


    #2 3 years ago
  3. Talkar

    Personally the game i anticipate the most this year is an expansion, StarCraft 2: Heart of the Swarm. Of console games it would have to be Mortal Kombat for the Vita.


    #3 3 years ago
  4. ManuOtaku

    “For Wii, those polled were more excited for Madden NFL 13 and Activision’s Battleship than Nintendo-published titles The Last Story and Xenoblade Chronicles”.
    And that is the saddest thing i will hear in the entire year

    #4 3 years ago
  5. LOLshock94

    can you blame them since games like The Last Story and Xenoblade Chronicles arnt even advertised

    #5 3 years ago
  6. The_Red

    Go AC3. Really surprising to see it at number 2 and 1 of 360 and PS3.

    More than anything though, I’m glad to see both Tomb Raider and BioShock Infinite made the top 10.

    #6 3 years ago
  7. harmundo

    No Diablo III? I have Xbox 360 and PC but my most anticipated game is Diablo III.

    Madden NFL 13, lol!

    What about BioShock Infinite? Hitman: Absolution? Tomb Raider? Far Cry 3? Borderlands 2? And finally: what about Call of Duty 9?????? And Angry Birds Prehistoric, Angry Birds vs Zombies, Angry Birdsville…ish, Angry Birds of Duty? Angry Birds of Honor? Maybe Angry Creeds?

    #7 3 years ago
  8. Stephany Nunneley

    @7 Calm down there Beavis. BioShock Infinite and Tomb Raider were mentioned. :D

    #8 3 years ago
  9. DSB

    Well they didn’t poll the PC, and it looks to me more like they’re assessing what people will actually buy, rather than what’s hot with the core.

    Looks about right. I know plenty of people who are gonna buy Madden 13, but none of them are actually excited about it. It’s the only show in town.

    Anticipated in this case seems to mean likely to be bought.

    Still a few big holes there. I don’t know if Black Ops 2 is actually announced or not, but obviously that’s going to be a big one, and I have a hard time seeing Future Soldier as a blockbuster.

    #9 3 years ago
  10. Erthazus

    This list can be wrong or bad or whatever someone thinks.

    What this list shows is that Sony exclusives Does not Work at all. No matter how amazing games you have like The Last Of Us or Starhawk. That does not work at all.

    But at the same time, exclusives from Microsoft matter despite it’s shitty quality. Halo – big seller, Fable: Journey – a system seller.

    #10 3 years ago
  11. Aimless

    Who would have thought people would be most interested in games they’ve heard of?

    #11 3 years ago
  12. OlderGamer

    Diablo III, Tourchlight II, GW2, and WoW: MoP. And the Civ V expac.

    Thats what I want.

    No Battlefield games, No CoD. Infact no OMP FPS games at all. No Kinect games. No EA sports games. No NFS rehashes.

    The only console games I am actualy looking forward to are in finding out what launch line up Nintendo has for WiiU.

    #12 3 years ago

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