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TIGA warns GAME to embrace digital - fast

British trade organisation TIGA has warned newly rescued high street chain GAME that it needs to make dramatic changes to stay afloat.

TIGA CEO Richard Wilson told CVG that GAME's financial troubles came about for a number of reasons; notably, "the shift from physical to digital games".

"Given the rapid transition to digital gaming with consumers spending money on platforms such as Steam, Origin, the App Store, PSN, XBLA and Android market, GAME will have to develop a digital strategy - fast," he warned.

"More generally, it is vital that we support the growing number of small to medium sized developers and digital publishers that have emerged over recent years."

Wilson noted that TIGA is making an effort so support smaller developers.

GAME was saved from administration by a last minute buy out by OpCapita. it has appointed a new CEO and requested stock delisting.

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Brenna Hillier avatar

Brenna Hillier

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Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.

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