SCEJ makes corporate restructure, to feature new first-party division

Tuesday, 27th March 2012 08:38 GMT By Johnny Cullen

Sony Computer Entertainment Japan has announced this morning a corporate restructure in its ranks, bringing in two new divisions for the company: first-party publishing and online services.

These new divisions come into affect this coming Sunday, April 1. The first-party division would take care of developer and publisher relations, while online services would fall under sales, marketing and communication.

New roles have also been made in the form of the head of aforementioned first-party division and senior vice president of PlayStation Vita.

SCEJ president Hiroshi Kawano will now take over from Sony EVP Norio Sasaki in looking after SCEJ’s business strategy.

Thanks, Andriasang.



  1. Christopher Jack

    Sony itself needs a restructure, they just continue to make & sell things even when it’s not going to turn a profit, I think the Japanese are too traditional within their corporate affairs to do something radical enough to change their misfortune, perhaps a merger is in order. They seem to aim at the premium markets but how can Vaio or their mobile side compete with Apple? How can their costly televisions compete with the Korean giants- just as good but more affordable products? They remain competitive within the gaming industry but they’re easily 3rd place this generation, despite high PlayStation 3 sales, Microsoft’s 360 still retains a solid 2nd position under Nintendo’s Wii. Sony needs to do something drastic if they wish to continue.

    I think the PS4 having a much more solid interface with superior networking & social connectivity, coupled with an earlier release(than Microsoft) with an affordable price, along with some killer apps near launch, they may have a chance of reclaiming the gaming sector. It’s how Microsoft survived the transition from the original Xbox, the PlayStation 3 survived mainly by brand name but I think Xbox may have become the brand everyone associates gaming with now.

    #1 3 years ago
  2. diego-rbb-93

    Great point of view Chris, all your stuff about the Sony´s actual condition is perfect. But the thing is that you are actually describing what Ps4 should be. However, I have a feeling that what you have described its what next-gen Xbox will probably be.

    I´m really nervous about how exactly Sony will keep the Playstation next-gen brand enough alive to turn all our heads and say “Man, that´s awesome, I really want to buy that”, beyond power and graphics. Yes, they maybe could have running the Unreal´s Samaritan Demo or even Unreal Engine 4 on their hardware, how knows? Maybe they could even keep a good price for a potencial hardware, but that would be enough?

    Actually, a Xbox next-gen with a Kinect 2.0 included as a standard would be a killer machine, without any necesity of hyper-improved graphics, as it´s only need a new good processor and much more RAM, lot of RAM. Maybe not a killer price, but enough to be atractive.

    Things looks better for Microsoft than Sony, for the moment. It will be interesting what they will show on E3, as they could show a lot of signals of what we will see in the future gen, besides their new games for their actual platforms respectively.

    #2 3 years ago
  3. Dragon246

    @1, MS in solid second position? Look at worldwide sales. PS3 sells more than xbox360 and will take the lead from it eventually.

    #3 3 years ago
  4. DSB

    I used to think that Microsoft were going to lead the pack throughout the generation. They made all the right moves, from pricing to hardware (barring quality assurance, obviously) to online components to basic design. They basically moved in on every area where Sony have a hard time keeping up, with strong solutions.

    But at this point they’re doing the same thing Sony did after the PS2 became a huge succes. They obviously believe they’re so good that they can do anything and people will simply love it. That’s the case with Kinect, that’s the case with Metro, and that’s the case with their increasingly awful storefront.

    I could be reading too much into recent events, but in a way I think getting hacked and publicly humiliated was the kind of rock bottom epiphany that Sony needed. Right now they’re looking at the mistakes they’ve made, and apparently making an honest effort to catch up, while looking at completely new ways of using consoles.

    The cooperation with Valve is a landslide. If I had to put my money on where the potential is at the moment, I’d place it with Sony.

    Corporate retard Phil Harrison now works for Microsoft. That really says it all.

    @3 You’re missing a bit of perspective. Even if Sony do end up coming out on top (almost 10 years after the fact) Microsoft have grown more than 300% on the console market, Nintendo have grown 500%, while Sony are down to 30% of the sales they had in the previous generation.

    No matter which way you swing it, that’s a disaster.

    #4 3 years ago
  5. Erthazus

    To be honest, i don’t have issues with Sony starting from 2010 much at least in the gaming space they are doing a great job.

    My issue is that they need to restructure it’s PR people because it’s not effective for the console market these days and they seriously need to think about the next hardware.

    What they did with PS3 from a technology perspective is a disaster. They thought that by investing in some technology that is not proven will work with them in the future and by the end of the day, my PS3 UI is crappier than Windows 95, some multiplats (RDR my favourite console multiplatform game) looks not as sharp and it’s below 30 frames per second most of the time and if some console exclusives looked good for 2009, it’s not the effort to invest so much to have a little advantage in the graphics section.

    They need to make a good decision with the hardware. Currently PS Vita is a good example. It’s a good device and i have zero issues with it except that you need to pay fuckton for the memory. For me it is completely retarded, like for example paying for Online gaming.

    I don’t know who will lead next gen (Nintendo won’t 100%), but Microsoft have a good chance to do it. They pretty much made a brand from XBOX this gen, while Sony made hilarious mistakes.
    Sony on the other hand need to make Absolutely everything right to be on top. It’s hard for them, they are not even second in this console battle.

    #5 3 years ago
  6. Len

    April 1st…really?

    Tempting fate isn’t it?

    #6 3 years ago
  7. Christopher Jack

    @3, At the end of the cycle, when you factor in XBL Gold subscriptions, Kinect & the greater software sales, there’s no doubt that Microsoft will come out on top against Sony despite Sony’s (as I already mentioned- higher sales. Total console sales are meaningless numbers that fanboys use to try & prove a false point, especially this far into the generation.

    #7 3 years ago
  8. Kuwabara

    Why do all the idiots keep saying ps3 is last place and wii first? Ps3 is ahead in sales of the xbox 360, did you forget about the year head start!!!!! Also, the wii shouldn’t be in the same class as ps3/xbox 360, as the wii is inferior and much cheaper, was much cheaper!! Imagine the ps3 as always being the same price as wii, it would be ahead of the wii in terms of sales..

    #8 3 years ago
  9. Christopher Jack

    @8, Logic fail, read my previous comment in regards to why Sony will finish last & just because you don’t like the Wii, doesn’t make it any less of a gaming console, just a different target audience.

    #9 3 years ago
  10. Kuwabara

    @9, if you’re going to include wii in the list , you might as well add the ds as well. When you want to determine who is first and last, you need to factor in the price, time since launch, and the qaulity of games! World wide sony is already in lead when it comes to software sales when you average since launch date. It’s only america that seem to “embrace’ xbox 360 as a gaming machine, or actually multimedia device, and that is only because of the much cheaper price tag, that the parents were attracted to.

    #10 3 years ago

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