Neverdead developer: “You never aim to make a bad game”

Monday, 26th March 2012 00:34 GMT By Brenna Hillier

Rebellion CEO Jason Kingsley is aware of, and unhappy with, his studio’s growing reputation for turning out poorly-received games.

“Nobody sets out to make a bad game, but you set out to make the best game you can in constrained circumstances,” Kingsley told Gamerzines.

“The output has not been as good as I’d like it to be.”

Kingsley admitted the critics had a point but said Rebellion hadn’t always been free to meet its own standards.

“You have people who go, ‘there’s no excuse, you should never make a crap game’. They have a valid argument, I guess,” he said.

“You never aim to make a bad game, but sometimes you don’t have the time to make things in the way you’d like. “Other times the game comes out earlier than you were expecting and there’s not a lot you can do about it if you’re a ‘work for hire’ developer. That’s how the job goes.”

Kingsley’s sentiments echo his earlier comments on the difficulties of collaborative development.

Rebellion’s last four games – Shellshock 2, Rogue Warrior, Aliens vs Predator and most notably NeverDead – were all poorly reviewed. The British developer is now finishing off Sniper Elite V2, which releases for PC, PlayStation 3 and Xbox 360 in May.

“Hopefully we can put the past behind us and talk about our difficult years when we’re doing a retrospective, and move on and talk about the future,” Kingsley added.

Thanks, That VideoGame Blog.



  1. triggerhappy

    In this case, a bad idea = a bad game. I knew no good would come of a game where one of the core mechanics was having you rip off your own limbs and use them as weapons. Just an absolutely rubbish idea in my opinion…

    #1 3 years ago
  2. LOLshock94

    if sniper elite v2 reviews are less then 6 then yes rebellion will be the all time shittest developer everrrr

    #2 3 years ago
  3. Razor

    “You never aim to make a bad game”

    Unless you’re Slant Six.

    Awwwww yeah :P

    #3 3 years ago
  4. xino

    well said!

    but the idea wasn’t bad.
    the problem was lack of features and unique features:

    *i have an idea that would play unique in 3rd action game. Basically the player can’t die
    -hmmm interesting idea, what else can you add to the game apart from the player not being able to die?
    *hmmm ok, player bodypart gets chopped off, you use the dismemerbment as gameplay too
    -exciting, anything else? you are starting off fine, keep going!
    *ok…we’ll think more about features to add
    -any new features? SHIP THE GAME!
    (–) ALL ABOARD!

    Not to mention that the body dismemberment and not being able to die features were already in a game called Knights Contract:/

    #4 3 years ago
  5. unacomn

    “You never aim to make a bad game”
    I can just hear SEGA saying “Challenge accepted”

    #5 3 years ago
  6. Henry

    You never aim to make a bad game. But if you keep doing so, then you should review yourself why this would happen, and stop it from happening again!

    #6 3 years ago
  7. endgame

    “You never aim to make a bad game” and yet you keep making games called “Sniper Ghost Warrior”. Either you are lying or you are a truly s**t developer.

    #7 3 years ago
  8. Jerykk

    Sniper: Ghost Warrior and Sniper Elite are different games from different developers. For what it’s worth, Sniper Elite got better reviews than Ghost Warrior and is generally considered Rebellion’s second best game after the first PC AVP.

    #8 3 years ago

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