Ubisoft feels the need for DRM will disappear with enough added value

By Stephany Nunneley, Friday, 23 March 2012 12:59 GMT

Ubisoft has said it wants to offer enough value to PC gamers that the need for DRM eventually “goes away”, and to do this, the firm’s digital boss Chris Early said a system similar to MMOs needs to be set in place.

Speaking with Eurogamer, Early said: “Is it fair for someone to enjoy our content without us receiving some value for that? I think at the core of that is, no. Otherwise, other than works of charity, there would be few games made. The balance, however, is, how do we do anything about that and not harm the person who is giving us value for that?

“That’s been the delicate balance that the industry has walked over time. It continues to be one that we grapple with as an industry. How do we create content and receive good value for that, and at the same time, not inconvenience the player who has given us value there?”

Early feels some will still pirate, but those who want a broader experience won’t.

“The question is, with enough on-going content development, content release, engagement at the community level, can we create that kind of MMO value system,” he mused. “I think we can. As the rest of the game industry continues to evolve, the more you hear more about cloud gaming, the more you hear about companion gaming, the less a pirated game should work in all of that environment.

“So, therefore the value of that pirated content becomes less. Will some people still pirate? Yeah, they will. Will the person who really wants that broad experience pirate? We hope not.”

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