Kern Levine has told Eurogamer he isn’t concerned over BioShock Infinite’s release in October – a month usually reserved for big game releases. In fact, he believes the game will stand out among the rest due the game “hard to categorize” in the mind of the public.
“It has its own vibe,” he said. “It’s a strange and different game. In the same way Portal didn’t compete directly with anything. So you don’t worry so much.
“We don’t have the problem that, say, a Battlefield had last year – and I don’t think they viewed it as a problem, they viewed it as an opportunity – of going up in a head-to-head. Obviously, when you go into that time period you have a positive and negative. The negative is there are a lot of games competing… But also there are a lot of people going into stores at that point, and a lot of people buying gifts.
“It’s a yin and yang situation.”
The game is out October 16 on PC, PS3, and Xbox 360. The latest video for the game was released today and can be viewed here.