Platform exclusives: “Nothing is bigger than Halo,” says MS

Monday, 12th March 2012 10:25 GMT By Johnny Cullen

With the reintroduction of Master Chief, Microsoft sees Halo re-establishing itself at the top alongside the biggest names in the industry, with Microsoft adding that no other platform exclusive series is “bigger than Halo”.

“Bringing Master Chief back is huge,” global marketing director for Xbox Steve Beinner told MCV.

“Honestly, there’s not many franchises that have done what Halo has. There’s not many that have broken through and sold that much. You named two of them, GTA and Call of Duty. But if you look at platform exclusives, nothing is bigger than Halo.”

Producer Kiki Wolfkill added the inclusion of Chief adds “a strong focal point to the fourth installment of the series.

““Halo has missed Master Chief a little bit. And that’s not to take anything away from the games that were off the main line. But we’ve built so much equity in Chief and really such a strong icon in Chief, that I do think people missed a little bit not being able to see what he was doing next.

Halo 4′s out this holiday season for Xbox 360.



  1. Maximum Payne

    Super Mario maybe ?

    #1 3 years ago
  2. Judicas

    Brought and finished every Halo except the anniversary… don’t plan on getting this either. Stale series is stale.

    #2 3 years ago

    Gran Turismo.

    #3 3 years ago
  4. mehdidante

    what about graphic ?

    #4 3 years ago
  5. The_Red

    Mario, Wii Sports, Wii Play, Wii Fit and other Wii X say hi. Also Just Dance.

    #5 3 years ago
  6. Zarckan

    wooooop wooooop

    Small cock and over inflated ego alert!

    wooooop wooooop

    #6 3 years ago
  7. Da Man

    #3 : Halo 3 -14.5 million.

    #7 3 years ago
  8. NiceFellow

    Except Mario for sure. Gran Turismo may still have the edge overall or be at least close as I believe it has also seen 14 million plus sales. Halo is definately more dominant now than GT, but certainly not Mario.

    Actually, Pokemon on DS might also edge Halo too come to think of it.

    I mean I know it’s PR talk, but by most criteria, sales, cultural popularity, etc. it’s wrong. More people would know Mario than MC whether they play games or not, Mario sells more overall and so on.

    #8 3 years ago
  9. DrDamn

    Depends how you define bigger doesn’t it? Pure sales, series sales, hardware sales as a result of. It’s certainly well up there as a series though.

    Where did you get that number from? Even random number generator vgchartz isn’t that high.

    #9 3 years ago
  10. Da Man

    #10 3 years ago
  11. DrDamn

    ‘Halo 3 is the concluding chapter in the Halo trilogy—an international award-winning action series that grew into a global entertainment phenomenon, selling more than 14.5 million games worldwide, logging more than 650 million hours of multiplayer action on Xbox LIVE.’

    That says the series sold more than 14.5 not Halo 3 by itself. Probably quite an old quote at or just after release of Halo 3.

    #11 3 years ago
  12. stockops3


    Because sales are important for the consumer, right?

    #12 3 years ago
  13. Da Man

    I’ve thought about that myself, but then Halo Ce did about 5, and 2 did at least 6 in NA.

    It was at >8 about three years ago. Edit: nah, even in 2008

    #13 3 years ago
  14. Da Man

    #12 – We were talking about the biggest selling video games, in case you haven’t noticed.

    #14 3 years ago
  15. DrDamn


    That to me implies the 14.5m figure was for Halo:CE and Halo 2 combined and the wording on your link was blurb prior to Halo 3′s release. It’s sold over 10m but nowhere indicates the figure is close to 14.5m. Various places seem to suggest 11m is the current figure.

    #15 3 years ago
  16. LOLshock94

    halo 3 has sold more then little big planet killzone 2-3 uncharted 1-2 mod nation and a shit load umadbro

    #16 3 years ago
  17. ManuOtaku

    Mario kart wii and other wii tittles say hello

    #17 3 years ago
  18. HeavyD-Love

    “It’s a me…..Mario”

    #18 3 years ago
  19. ysleiro

    The biggest metric I use when thinking of “console exclusive” size is IMPACT.

    At the moment only the Mario has series can be considered to have more impact. Although I don’t think MS was including the Wii in their comparison.

    Gran Turismo MOST certainly does NOT have the impact Halo does.

    #19 3 years ago
  20. Joe Musashi

    ..Although I don’t think MS was including the Wii in their comparison.

    I love statements like this. “We’re the biggest and best! – so long as you disregard those that are bigger and better than us.”

    This bit of PR fluff is fanboy bait and nothing more. It’s ambiguously phrased and not attached to any hard data and it’s understandably self-promotional. Watching certain bystanders hammer it as THE TRUTH only serves to show how some folks will always go along with what they like the sound of, no matter how intangible it actually is.


    #20 3 years ago
  21. ysleiro

    @20 So you are saying that I’m wrong and you think MS was including the Wii?… Got it. Understood.

    #21 3 years ago
  22. Joe Musashi

    Ease down, Ripley, ease down.

    I’m not saying that. It’s just hilarious how some BIG BOLD STATEMENT = TRUTH (so long as you apply certain exclusions and technicalities to make it true).

    Given the nebulous nature of the statement, it’s so intangible it’s not even worth arguing for or against. And even if it were, who gives a shit?


    #22 3 years ago
  23. KrazyKraut

    Ron Jeremy in a Mario Costume

    #23 3 years ago
  24. Dragon246

    I completely agree with him ( MS guy ). Halo is the biggest exclusive franchise ever. It has sales to prove it. But as expected from ms guy , he probably forgot to mention the reason for it. If you have few games to play obviously people are going to buy them more. That is true for xbox the most . That is why even with one year headstart against ps3 it will eventually lose to it.

    #24 3 years ago
  25. Erthazus

    “Nothing is bigger than Halo” in terms of marketing campaign for some delusional players from the original Xbox for sure.

    Nothing is bigger than Halo in terms of sales and meta is absolutely wrong and bold statement because Mario and Gran Turismo say “Hello World”.

    #25 3 years ago
  26. DarkElfa

    Someone needs to tell MS that if you have to tell a girl your dick is HUGE, you’re still lacking confidence in it’s performance.

    #26 3 years ago
  27. Se_7_eN

    @26 – You are my hero, hhahahaha

    #27 3 years ago
  28. Da Man

    Erthazus, you’re the biggest victim of marketing campaigns on the internet, including Halo one.

    You’re just way too dumb to realize that, dipshit.

    ‘delusional’ hm the irony.

    Sometimes I wonder if Erthazus has a brain. At all.

    What’s amazing about this guy is that he manages to believe his own bullshit no matter how many facts people point him out. 26 year old students, oh well.

    #28 3 years ago
  29. Da Man

    Butthurted for sake.

    Me no Halo. Consolized casuals. Delusional fratboys. Me perestroika and hentai.

    Oh, and the ‘Hello world’ attempt at humor.. Good fucking grief, braindead confirmed. Can this guy even say something sensible.

    #29 3 years ago
  30. SplatteredHouse

    nothing is bigger than H…hahaha. Sorry! I couldn’t finish quoting that sentence without being overcome by laughter.

    #30 3 years ago
  31. manamana

    Zelda. Over and out.

    #31 3 years ago
  32. Gheritt White

    You know what’s bigger than Halo?

    My penis.

    #32 3 years ago
  33. YoungZer0

    @28: He’s 26 years old?!

    #33 3 years ago
  34. JackTheLittle

    this statement is plain stupid….

    #34 3 years ago
  35. manamana

    … and made from the global marketing director of MSGames. Yeah, gotta built the hype, yeah!

    #35 3 years ago
  36. stealth

    mario, link, cloud, dhoulmagus have something to say

    #36 3 years ago
  37. Da Man

    #33 –

    Halo is obv bigger than any Final Fantasy btw, and GT isn’t that big anymore, last gen GT was bigger though.

    #37 3 years ago
  38. KL

    such a touchy area

    #38 3 years ago
  39. gakugo

    FUS ROH DAH !!!!!!!!!!

    #39 3 years ago

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