Capcom’s taking over Bristol, Manchester, and London in order to promote Resident Evil: Operation Raccoon City, albeit in augmented reality fashion.
Starting March 22, Resident Evil: Operation Raccoon City zombies will start popping up at landmarks as part of an “interactive mass-participatory game, where the narrative themes of Resident Evil will come to life in the real world.”
The game will feature augmented reality zombies accessible by gamers with a specially built mobile app available on iPhone and Android from the Resident Evil microsite and Capcom’s Facebook page.
A number of lucky gamers will be selected to take part in missions across Bristol, Manchester and London.
London players will be treated to a live event, entering the challenge to hunt around the capital’s urban environments after a mission briefing from operatives in a zombie-free location.
“This real-world game is the perfect opportunity to bring the horror, drama and edge-of-the seat gaming out into the real world. Operation Raccoon City – UK Takeover promises to be one the most memorable weekend of 2012,” said the firm in the press release.
Ben Mason from The Tom Sawyer Effect, is staging the live action and the augmented reality zombies are being built by Digicave.