Microsoft promises 2012 will be the biggest year yet for Xbox 360

Saturday, 3rd March 2012 14:09 GMT By Stephany Nunneley

Microsoft has said it wants to be the “home of interactive entertainment” and Steve Beinner, Microsoft’s director of global marketing first party games, said that 2012 will be “without a doubt” a “bigger year than 2011.”

Speaking with told Gamasutra at Microsoft’s Spring Showcase 2012 event in San Francisco, Beinner said that while 2011 was Microsoft’s “biggest year in Xbox history,” the firm wants to continue that momentum in 2012.

“We want to continue to build on that momentum,” he said. ”It’s early in 2012 and we’re just peeling the curtain back, but stay tuned. We look forward to continuing to build on the momentum we have and continue the strategies we have.

“I really love the Xbox lineup that we’re bringing,” Beinner said. “I think gamers want great games.”

He also teased a new IP for console would be revealed later in the year, and stated that the firm’s Kinect opportunities were “big in 2012″ as well.

Positive comments on the system’s year aside, Beinner added that the firm is “committed” to improving Xbox Live, and foresees franchise extensions on the service with developers receiving “the right tools to continue to be innovative and creative.”

“Rather than saying, ‘Hey these are the kinds of games we are looking for’,” he said, the team at Microsoft wants to work will all kinds of developers, whether for “Xbox Live Arcade, packaged games, and Kinect.”

“There’s no one specific kind of developer [we want to work with] said Beinner, adding Microsoft Studios remains”very committed to innovation on the box.”

Big year ahead, then, plus Halo 4.



  1. mickey2002

    Well can’t be much smaller then 2011 from microsofts standpoint <.<

    #1 3 years ago
  2. polygem

    hehe the market get´s bigger every year atm. so i believe he´s right. must not mean we can expect megatons though. but who knows? aaannnnd there´s halo 4!

    #2 3 years ago
  3. absolutezero

    “continue the strategies we have.”

    Oh Dear.

    #3 3 years ago
  4. DSB

    @3 You said it.

    I’m not sure I’ll mind Metro so much in Windows 8, but on the 360 it’s just a complete regression.

    #4 3 years ago
  5. OrbitMonkey

    New ip? From MS? New kinnect title then…

    Sorry for the cynicism, if they DO pull a new core title from out of their arse I’ll apologise.

    #5 3 years ago
  6. strikkebil

    #6 3 years ago
  7. pukem0n

    well, they make a hell of a lot money from every console sold.
    their xbox business is more successfull than ever, why would they change anything?

    #7 3 years ago
  8. Clupula

    While I’m sure this means more of the same shit from them, I still wonder why it’s news whenever a company says this. Can you imagine if instead of some PR drone, they brought out, say, Stephen Merchant, and he was all, “Ah, yes, the X-box 360 in 2012…We had a good year in 2011, a very good year, but we’re going to dial things back in 2012. Terribly sorry if you missed the window of new AAA titles, but, uh, too much of a good thing and all. Too much effort, I guess. I suppose you could always pick up older titles or…a Playstation 3. A Sony Playstation 3…I hear it’s quite good. Been meaning to pick one up myself. Nintendo also have a new system coming out soon. You could, uh, check that one out when it releases. Ummm…overall, you’ve got many options besides an X-box 360.”

    No, of course not. Every company’s going to say that next year is going to be even better, because they want to sell you a product.

    #8 3 years ago

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