Rovio aiming to “create a long-lasting, global brand” with Angry Birds

By Johnny Cullen, Friday, 2 March 2012 10:22 GMT

Rovio’s intention with Angry Birds is to make it a “long-lasting brand,” CEO Peter Vesterbacka has said.

“We want to create a long-lasting, global brand. This is very important though: we hope we know what we’re doing, but we don’t always,” said Vesterbacka, speaking to The Guardian at Mobile World Congress in Barcelona.

“We’re learning every day, and getting better in the toy business, the book business, the games business… It’s okay to make mistakes, especially if you’re going into new areas and doing things differently.”

The first part of that long-lasting plan is the release of Angry Birds Space that’ll include the launch of the game, a cartoon and a book on the way.

“It’s the first time we have everything available on launch day: animation, toys, books, candy, everything. It’s massive: most Hollywood movies don’t have this. And this is just the first phase of our space programme. There is more to come.”

In other Angry Birds news, VenutreBeat has posted a video showing the game being controlled using gesture. Get it at the link.

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