EA: 20% of gamers prefer single-player games

Thursday, 9th February 2012 22:58 GMT By Brenna Hillier

EA COO Peter Moore told Kotaku that up to 20% of those playing the publisher’s games do so “almost offline” – ignoring multiplayer offerings in favour of single-player campaigns. Moore raised the figure while discussing Battlefield 3 but seemed to be applying it broadly.



  1. _LarZen_

    I think it many many more then just 20%.

    #1 3 years ago
  2. DSB

    That’s the most transparently boneheaded statistical method I can remember seeing.

    “People prefer playing online – Our multiplayer shooter proves this!”

    When your game has a 6 hour campaign with little to no replay value and the game has an overwhelming multiplayer focus, then yes, Pete, they’re likely to spend more time online.

    #2 3 years ago
  3. absolutezero

    How many 360s have been sold compared to how many Xbox Live Gold Accounts?

    In other news 99.9% of me prefers single-player games.

    #3 3 years ago
  4. Sanwiches

    @2 hahaha! agreed

    #4 3 years ago
  5. _LarZen_


    I rather have 6h with epic story and gameplay then 100h with children screaming crap in my ears wil running around like people on meth trying to kill each other.

    #5 3 years ago
  6. frostquake

    I HATE MP on is HORRIBLE…I “ONLY” play SP on Consoles. I guess Peter Bored should say, that only .20% online are Adults..that the other 99.8% are screaming 8 year olds talking about various body functions they are going to do in your mouth, eyes, nose, rectum, genitals…I HATE CONSOLE MP’s!!!

    #6 3 years ago

    I keep saying it…

    The appeal of SP gaming is gradually wearing off.

    The only SP games that I really find interesting are casual puzzle games.

    It’s ironic that so many SP fans spend so much time focusing on believable plots/characters/etc, when it’s clearly a dead end road as far as current gen AI is concerned. How in the world can you become immersed in a game where everyone you talk to “took an arrow to the knee”??

    Games are not books, and they’re not even movies.

    Never will be as far as I’m concerned.

    #7 3 years ago
  8. OrbitMonkey

    ^ DoubleFine have just proven that theirs a very big demand for sp games.

    #8 3 years ago
  9. Da Man

    I hate MP because I’m always getting wtfheadshot and roflstomped by 12 year olds and I’m too stupid to memorize maps and stuff, and don’t want to improve. I keep listening to their trash talk and can’t concentrate. What can possibly be better than escaping into some bizarre fantasy instead.


    #9 3 years ago
  10. The_Red

    Singleplayer FTW!
    Don’t care for MP at all unless its a finely tuned cooperative experience MADE for that purpose (Like Left 4 Dead or MW2′s Spec Ops mode).

    #10 3 years ago

    MP isn’t just FPS’s, btw.

    Just about every genre can go MP in one form or other.

    Just look at sports games.

    Why would you want to play against unfair/illogical AI, when you can play fairly against other people from around the world. Just look what focusing on online did for FIFA’s sales.

    Same goes for just about every sim. Racing, management, flight, etc, etc…

    I stopped putting effort into SP campaigns, when I realised that the AI was some simplistic piece of code that was probably written by some 6 months out of uni, £15k pa coder, while Facebook was down.

    #11 3 years ago
  12. DrDamn

    Initially I thought it was quite a low figure but it depends on where it is derived from and what people are considering in their response. I enjoy a good SP campaign or game but also like the MP side of things too. By MP I am largely talking about single console couch MP with friends or online MP with a significant friend prescence. I will rarely play online MP with randoms. It’s easy enough to build up a selection of good friends to play online with though.

    #12 3 years ago
  13. absolutezero

    AI is not dependant on the generation its just stupidly difficult to create a good AI. So why bother lets just have them infinitely respawn and run at you. It far easier to be lazy with AI and rely on something else completely, like multiplayer as a crutch.

    If more and more games progress towards them all having multiplayer components because its somehow just become expected that they have them now, then its going to lead to more watered down expereinces like Dead Space 2 and Resident Evil 5. Those games worked because being alone was part of the structure of the previous games. Atmosphere based games simply do not work when your either being tea-bagged or your mate has just gone for a piss brb.

    Imagine playing something like Dead Esther in co-op, now imagine your partner bunny hopping over the horizon and falling off a cliff, now imagine then talking over narration and skipping the story, or throwing rocks at you.

    #13 3 years ago
  14. WizardWeb

    I prefer single player. I haven’t got the time to spend that some people seem to, so I haven’t got the skill to compete online adequately. I do ok, but most times the experienced players take over the game and it becomes dull. I remember another player in Warhawk saying to me “Why do we bother playing?” In addition there’s a lot of players that are simply buttheads trying to ruin it for everyone else. (I’m looking at you “Mr stand in the doorway to prevent people walking through in DC Universe”)

    Plus the fact I’m 40 now and find it weird playing games with kids. Not that I’m worried about them being better than me, but it’s just weird. Feels like I’m hanging out at a school playground. They should make some over 25′s-only games. LOL !

    However not many games have local multiplayer now. At least not many good ones. There’s nothing like being able defeat someone and turn to see the look of despair on their face. Every Tuesday I host a beer, pizza and games night for about 5 friends (two of which also have a PS3), but I’m scratching around for new games to play. Not all my mates are into footie or whatever, so the choice is limited and it’s gets boring taking turns on single player games. The firm favourite is still Burnout Party some 4 years since I bought it!

    So really it comes back to the value I get out of games. If a game is 90% online, do I really want to buy it if I’m not going to make use of that? It’s better to wait til the price drops.

    #14 3 years ago
  15. DSB

    @13 Yup. What singleplayer offers is essentially immersion.

    AI may not provide the dynamic that a human opponent will, but the power to control an NPCs actions essentially means that you’re able to map out far more believable behaviour, so instead of running around a battlefield fighting 15-30 year olds doing whatever they want, you’re able to turn it into a battlefield full of NPCs that look like soldiers.

    It’s two different things. One is more like an interactive play, the other is more like a sport.

    It is a shame that AI has been left in the dust. As I recall, it was the most expensive part of making a game back in the day, and that probably hasn’t changed. But it certainly also carries the greatest rewards.

    #15 3 years ago
  16. absolutezero

    After FEAR laid the guantlet down as to what AI could possibly become if given enough work by talented people, no one took it up. Not even the second game in the series had AI half as impressive.

    The thing with AI is that even when its pretty bad its still more believeable inside the world that they populate than a human replacement would be. People playing games are stupid and they do stupid things to amuse themselves, like running on edges, running along railings instead of the ground, smashing windows and throwing everything, reloading constantly and never ending jumping.

    #16 3 years ago
  17. GrimRita

    Ah, this explains why SWTOR feels like an outdated single player game

    #17 3 years ago
  18. DSB

    @16 Good call, the original FEAR was outstanding.

    One that I’ll always remember is Far Cry. It’s less impressive today, but there was no limit to how much thought I’d put into killing just a handful of guys because they were so likely to hide in buildings, regroup and flank me from either side.

    I don’t know whether Swat 3 used “real” AI or just scripting, but playing it is still such a great experience. Swat 4 never came close in my opinion.

    #18 3 years ago

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