Quick Quotes: Hirai on tackling Sony’s hardware woes

Friday, 3rd February 2012 18:29 GMT By Stephany Nunneley

“I thought turning around the PlayStation business was going to be the toughest challenge of my career, but I guess not. It’s one issue after another. I feel like ‘Holy shit, now what?’ We can’t just continue to be a great purveyor of hardware products, even though some people expect us to do that. We really need to buckle down and be realistic. I don’t think everybody is on board, but I think people are coming around to the idea that if we don’t turn this around, we could be sitting in some serious trouble.” – Sony CEO Kaz Hirai on fixing the firm’s hardware business to The Wall Street Journal.



  1. Razor

    “we could be sitting in some serious trouble.”

    … could be?

    #1 3 years ago
  2. fearmonkey

    It is simply amazing to me that Sony, who dominated with the PS1 and PS2, are in the position they are with PS3 and the overall status of Sony. I always loved Sony’s products, but their quality doesn’t seem to be what it used to be.

    #2 3 years ago
  3. mark82

    How can you say that the ps3 doesn’t have quality, ok it got off to a slow start and got some things wrong in the early days ie pricing, but they have learned from that, look at vita as a perfect example.
    It’s competitively priced, has a great line-up of games and excellent hardware!!
    It seems to me that people think its cool to bash Sony, personally I’m getting bored of it.

    #3 3 years ago
  4. Mike W


    I agree, I guess it’s the “thing” to do nowadays. Even the author of this article wrote some ridiculous things about Sony, especially when they had the outage with their network last year. It just shows you how incompetent these so called journalists are nowadays, if we can even called them that. It’s beyond boring bro, it’s just stupid.

    #4 3 years ago
  5. Dannybuoy

    Hey go easy.. I’m sure no Sony bashing is intended. Maybe you read into it what you want to hear? VG247, for me, comes across as really unbiased. They report news, opinion and commentary, if you don’t agree with what you read you should stop visiting the site :-)

    #5 3 years ago
  6. DSB

    Sony fanboys are truly the jews of the 21st century. It’s amazing just how much truth people can not want to hear.

    I think Kaz Hirai has what it takes though. At the start of the generation Sony was acting like the company behind the Playstation 2. Nothing could possibly go wrong, they made the PS2. Everything was great, they made the PS2.

    Fact is that they went from pretty much owning the market, to the point of virtual world dominance, to the back of the bus, and it took them so incredibly long to realize it.

    It does seem like a lot of their top level executives are getting it now, and I think that bodes well for the next Playstation.

    #6 3 years ago
  7. Mike W


    “They report news, opinion and commentary, if you don’t agree with what you read you should stop visiting the site”

    Hmmm interesting, just in case you didn’t notice, people agree and disagree bro, that’s the whole point of voicing your opinion on these sites. I’m still unclear on why I should stop visiting a site, because I didn’t agree on what a particular author wrote in one of their articles?

    #7 3 years ago
  8. daytripper

    What amazes me is the utter hypocritical shite I read on here, take 3 and 4 for example, I don’t see you guys crying when other platform makers are getting bashed in venomous style at times. If anything Nintendo seems to get the most negative reaction on here. They are all in it to make money, there is no “family”, they all want your money, simple as that.

    Another thing, so what if there some negative views on Sony, Ms or Nintendo? So what ? People are entitled to express opinion so to suggest they can’t just because you can’t handle it is child’s play stuff.

    Will the PS4 be a brilliant console ? Hope so, some seem to forget competition is good and gives the consumer a choice. Those involved in coporate wars forget that being blinded by bizzare loyalty to something that doesn’t return it.

    #8 3 years ago
  9. tenthousandgothsonacid

    I think DSB should be banned for his flat out racist comment at number 6.

    Classy there DSB :(

    #9 3 years ago
  10. Telepathic.Geometry

    A bit naughty, but not bannable in my opinion.

    #10 3 years ago
  11. Mike W


    Sigh…..If any of the authors have the right to state their opinions about something, I should have the right to state mine, regardless on whether I agree with them or not. It’s as simple as that.

    Maybe you and 5 should learn how to deal with the fact that people are going to have different views on things regardless on how you feel about it. It has nothing to do with crying or anything else, it’s just a disagreement.

    #11 3 years ago
  12. DSB

    @9 I think you should be banned for using the word racism without the slightest notion of what it actually means.

    @11 I think the problem is that Sony fanboys often end up being synonymous with this crazy persecution mania, like the whole world is after them and their console manufacturer.

    Peoples desperate loyalty is their own, and it’s never going to stop other people from critisizing Sony (or anyone else) when criticism is due.

    Of course I realize it’s only a vocal minority, and obviously Sony’s own executives aren’t above critisizing themselves, so it shouldn’t reflect badly on the community as a whole. It’s just mindboggling to watch is all.

    #12 3 years ago
  13. Christopher Jack

    @12, You were discriminating against a minority via stereotyping. How is that not racism? Not calling you a racist, since I’ve been using this site I’ve never considered you a bigot, infact you’ve always been one of the more even headers posters, but you can’t deny that comment is racist.

    #13 3 years ago
  14. DSB

    @13 I can quite easily deny it, since it has absolutely nothing to do with race. Are Sony whiners a race? No? Then it isn’t racism, it’s merely a general intolerance against whiny conspiracy nuts.

    I’m not going to elaborate on it any further. I think it’s disgusting that people use terms like racism or anti-semitism so carelessly.

    They’re made to mean less and less for every time they’re used by morons who don’t understand the word.

    #14 3 years ago
  15. OrbitMonkey

    Fuck me, VG247 once again showing its BLATENT favoritism, by publishing some random rant by some random guy!!

    I mean who does Kaz Hairi think he is to make such sweeping comments!! Huh HUH!?

    Probably off his head swigging moonshine with DSB at some anti-Sony clan rally I bet…


    (For those without a sarcasm sensor…. I’m being FUCKING SERIOUS… maybe ;-))

    #15 3 years ago
  16. DrDamn

    “Are Sony whiners a race? No? Then it isn’t racism, it’s merely a general intolerance against whiny conspiracy nuts.”

    So where did the Jews fit in to this argument about gaming and intolerance against whiny conspiracy nuts?

    #16 3 years ago
  17. DSB

    @16 Jews have actually been persecuted for the better part of 2000 years.

    Thus, patting a Sony whiner on the head and going “Boy, you certainly are the jew of the 21st century” means “Wow, you’re so persecuted, I feel SO sorry for you”.

    Any distinctly negative connotation that you and the others might associate with the word “jew” says a lot more for how you see them, than it does for how I do.

    This is an example of another person using another “bad word” in a sense that also isn’t negative, also isn’t a slur, and also isn’t racism.

    Although surprise, surprise, he has a bunch of morons calling him a racist for it as well.

    I think it’s sad that this apparently requires explanation. How ignorant can you get?

    #17 3 years ago
  18. DrDamn

    It requires explanation because you worded it badly. The implication in your first paragraph was Sony fans don’t want to hear the truth just like the Jews. That’s now clearly not what you meant but stop and check what you actually wrote.

    #18 3 years ago
  19. DSB

    @18 I’m not responsible for you or anyone else associating the word Jew with a false sense of persecution.

    If people decide to see something specific, they’re going to see it. The only thing that can stop them is actually thinking.

    I’m not gonna justify peoples preference NOT to think before they draw ridiculous conclusions.

    #19 3 years ago
  20. DarkElfa

    The author didn’t state shit here you self persecuted asses, he quoted the damned CEO of Sony.

    #20 3 years ago
  21. OrbitMonkey

    @20, Or a did he quote a pod person impersonator?! *tinfoil hat on*

    #21 3 years ago
  22. daytripper

    @11 don’t know what your sighing for you crying twat , if anyone should be sighing it should be the author of this news post after reading your delusional waffle

    #22 3 years ago
  23. Christopher Jack

    @19, “I’m not responsible for you or anyone else associating the word Jew with a false sense of persecution.” Yes you are, you wrote it & did a poor job doing so, it appears that you’re comparing an entire race with a bunch of sulking fanboys & in your newest comment it appears that you’re saying that the they haven’t been persecuted. Perhaps you should have said Sony fanboys act as if they are the jews of the 21st century, which implies that they act as if they’re being persecuted rather than the Jews were acting.

    #23 3 years ago
  24. DSB

    @23 “Sony fanboys are truly the jews of the 21st century”

    ANY enterpretation of that as degrading jews as a race is ENTIRELY on you.

    Don’t be a moron. Take responsibility for your own fabrications.

    Stupid cunt.

    (Hey, was that aimed at jews too? YOU DECIDE!)

    #24 3 years ago
  25. Christopher Jack

    There’s only 1 way that I can Interpret “Sony fanboys(whiny bitches) are truly the jews(who’ve been literally persecuted) of the 21st century”. I get your point, but its invalid, the Jews had a reason, they were literally persecuted while these fanboys you talk off, act as if they were, its just not the same, its like comparing a kid doing chores with an African slave, you just don’t go there, although it’s not ridiculous to say that the kid was acting as if they were being treated as a slave.

    #25 3 years ago
  26. DSB

    @25 So the fact that it could be ANYTHING but literal didn’t cross your mind, even once? Jews are always being victimized and assaulted, is that the idea?

    Like I said, I can’t take responsibility for people who choose to read what they want to read.

    To you jews may be victims, and they may belong in that role forevermore. To me they’re actual people, living actual lives and survivors who have fought their own battles, and aren’t worthy to be stereotyped purely as the eternally weak and oppressed.

    And it’s exactly the same with the slaves. I can mention slavery and I can mention jews without passing judgement on, or attempting to humiliate either group.

    The biggest problem with civil rights today is idiots calling people racists, anti-semites or homophobes based on superficial misunderstandings, pointless concepts of political correctness, or indeed actual linguistic missteps, while the real racists are smart enough to keep in the shadows, effecting actual racism or homophobia through policies and laws, undisturbed.

    The more idiots keep distracting from what’s actually important based on petty words, especially with no consideration for their meaning beyond what you’d LIKE them to mean, the more you’re helping to sustain the kind of ignorance in which racism flourishes.

    Whatever your enterpretation of that sentence is, I really don’t give a fuck. Work on your jewish problem, maybe read a little bit about them to change that perception. Mine is clear, and that’s precisely why I don’t have to prove jack shit to anybody.

    #26 3 years ago
  27. DrDamn

    That wasn’t what caused the problem it was the next sentence, the only other one in the paragraph, which acted as a qualifying point as to why you appeared to think Sony fanboys are like the Jews.

    For example if I said. “Gimboids are the Thargs of the 21st century. They smell.”. What am I saying about Thargs? Alternatively I could say “Gimboids think they are the Thargs of the 21st century. But they smell.”. Which is what i assume you meant?

    #27 3 years ago
  28. Christopher Jack

    “So the fact that it could be ANYTHING but literal didn’t cross your mind, even once?” Of course it did, I understand what you’re talking about, just your sentence doesn’t leave room for it to be interpreted into anything other than Jews were the pre-21st century Sony fanboys.

    “Jews are always being victimized and assaulted, is that the idea?” No but they were, everything I’ve said was in past tense.

    “The biggest problem with civil rights today is idiots calling people racists, anti-semites or homophobes based on superficial misunderstandings…” I hope you’re not serious, I’d rather be called a racist than be discriminated against, there are plenty of problems with civil rights even in America, just look at the immigrants, specifically the Mexicans.

    “Whatever your *interpretation of that sentence is, I really don’t give a fuck” Which is why you’ve replied angrily three times.

    “Work on your jewish problem” What problem? I see them just as I’d see anyone else.

    To note, I’m fairly certain you’re not a racist judging from my time on this site so I know you weren’t intending to be offensive & what you said doesn’t physically hurt anybody but it you can’t escape the fact that it’s still considered insensitive. We both know you’re not being literal. Could have simply been phrased better to avoid misinterpretation, all you needed was something to imply it wasn’t literal, using the word ‘truly’ also doesn’t help your case.

    #28 3 years ago
  29. DSB

    @27 Except I at no point used the word “they” or otherwise referred to the initial use of the word jews. That’s all in your head.

    “It’s amazing just how much truth PEOPLE can not want to hear”

    I realize it would’ve been easier for you to “get” if I had put that in a different line entirely, but again, if I had to tool every post I make so even the most abject retard can keep up, I wouldn’t bother in the first place.

    At some point you’re just going to have to engage your brain to help you out.

    @28 Bite me.

    #29 3 years ago
  30. OrbitMonkey

    Oi vey, enough already! The jewgate derail of this thread needs to end!

    #30 3 years ago
  31. reask

    I personally reckon Sony got it wrong this gen.
    They decided to produce an all star singing whistling machine that was superior to the 360.
    Hence big costs meaning expensive console.
    People wanted games not gadgets.

    Sony are top notch devs and this gen will help them imo.
    We need competition and we have it so as gamers it is win win.

    #31 3 years ago
  32. fearmonkey

    Wow….kind if surprised at the direction this thread took.
    @3 – I meant Sonly electronics rather than just the PS3. Their TV’s and electronics don’t seem as well made to me as they used to. I remember when Sony was the brand to own for quality, now otjher brands are just as favorably looked at. Sony always charged a premium for that Sony name, but they really can’t get away with that like they used to, as other brands have caught up quality wise.

    #32 3 years ago

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