If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Turbine: Premium MMOs here to stay, but subscription-only model "probably dying"

The free to play revolution isn't killing premium subscriptions, Turbine believes, but it's forcing providers to give consumers flexibility.

"It's probably not right to say the subscription MMO is dying, it's probably more right to say the idea of forcing a player to only have one option for having to consume your content - that's probably dying," digital communications chief Adam Mersky told Eurogamer.

"I would say the mistake that's going on out there is that people are thinking that free-to-play is something you do a few years after you do the subscription. If we were going to release another MMO, we would not come out and - from my perception - launch it as a subscription game. The right choice would be to make it a player-choice of subscription or free-to-play," he said.

Mersky said the free to play revolution has broader implications and manifestations that online gaming.

"People now in the west expect to have full control over their entertainment dollar and spend it the way they want to," he explained.

"While we certainly pioneered [F2P changeover] in the online game space, and the industry is adopting it - this is pretty prevalent throughout the entertainment industry. You can choose to subscribe to your satellite or cable television service, or you can buy an IP box like a Roku or an Apple TV, and get your TV shows by paying per show versus paying a monthly fee for all the TV you can watch. This is going on across entertainment."

Turbine's major MMOs, Lord of The Rings Online and Dungeons and Dragons Online, both saw significant revenue spikes after converting to free to play; Mersky said DDO is now "doing better than at any time" and that 2012 will be its "biggest year ever".

Sign in and unlock a world of features

Get access to commenting, homepage personalisation, newsletters, and more!

In this article

Dungeons & Dragons Online

Video Game

The Lord of the Rings Online

Video Game

Related topics
About the Author
Brenna Hillier avatar

Brenna Hillier

Contributor

Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.

Comments