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THQ: Saints Row: The Third ships 3.8m, kids dropped

Wednesday, 25th January 2012 13:11 GMT By Stephany Nunneley

THQ has decided to exit kids’ licensed video games completely, focusing instead on its core game franchises and future digital initiatives.

Speaking in an investor announcement, the firm said it will realign its resources for existing consoles, “new and emerging platforms” and titles which can accelerate digital revenues.

THQ is exiting the kids’ licensed entertainment sector, it was confirmed today, but plans to continue to sell certain previously released titles.

“THQ will be a more streamlined organization focused only on our strongest franchises,” said Brian Farrell, president and CEO.

“The success of Saints Row: The Third is an example of what our revised strategy and focus can achieve. We have now shipped 3.8 million units globally and are currently expecting to ship between five and six million units lifetime on this title.

“Additionally, our robust digital content offerings for this game have resulted in the highest digital revenue of any console title in our history.”

Upcoming THQ releases include UFC Undisputed 3, Darksiders II, inSANE, Saints Row, Warhammer 40,000 and a new title from ex-Ubisoft man Patrice Désilets.

THQ will discuss its new business model in more depth during its Q3 2012 conference call on February 2.

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6 Comments

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  1. Talkar

    I love that title! “kids dropped” xD

    #1 3 years ago
  2. Old MacDonald

    I thought it said 3.8m kids dropped.

    #2 3 years ago
  3. Patrick Garratt

    …off at the pool.

    #3 3 years ago
  4. IL DUCE

    Surprised Metro Last Light didn’t get a mention in the THQ upcoming games which is one of their biggest I would think…also Devil’s Third and the new TurtleRock FPS…but I know the statement was just naming some of their upcoming games, so its all good

    #4 3 years ago
  5. Razor

    Still very worried about THQ.

    #5 3 years ago
  6. DSB

    I kinda get the feeling that this should’ve happened in June of last year at the latest.

    They’re gonna have to cut right to the bone and try to rally around what’s left.

    I’m not sure Brian Farrell knows what he’s doing. Either the board of THQ is weak, catastrophically hesitant, or they know something we don’t.

    It’s gonna be interesting to watch for sure.

    #6 3 years ago