“There is a place for subscription-based games and if you’re going to build a subscription-based game it’s got to be huge in scope. People have to feel that it’s worth paying a subscription fee every month, so the scope of the game has to be much bigger than the free-to-play games. The quality, the polish has to be very, very high, and then you need to have a plan to continue to deliver free content on a regular basis. If you do those things, I think you can succeed as a subscription-based game. Obviously, there can only be a few subscription-based games. There is a limited MMO audience and not a ton of that audience is playing more than one MMO, but I still think there’s room for more than just one really successful online game. I think Star Wars: The Old Republic can coexist with World of Warcraft and other successful games like Rift. You can have multiple MMOs with a subscription being successful as long as those games fulfill the requirements of high quality, good polish, lots of content, and continuing to do high value updates on a regular basis.” – SWTOR director James Ohlen to IGN.
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