Sat, Jan 21, 2012 | 18:11 GMT
Microsoft: 360-exclusives are about “quality and impact, not number of releases in a year”
Phil Spencer corporate vice president of Xbox 360, has said despite a small line-up of 360-exclusives in the works for 2012, the “core” gamer is still being considered when creating exclusive IP.

Speaking in the latest issue of GameInformer, Spencer said Microsoft’s focus is on “quality and impact” instead of the “number of releases in a year.”
“Creating core IP, as many first-and third-parties have seen over the years, isn’t an easy thing,” said Spencer. “I went through the process of creating Gears with Epic and I know the sweat, time, and effort that went into it. I also worked on things like Alan Wake, Too Human, Crackdown, and stuff that didn’t hit the same level of success, but had an equal amount of sweat equity and heart go into getting created.”
“So it will continue to be something that we focus on with new partners like Crytek and new people that aren’t announced yet. We do think that it’s fundamental that core gamers look at 360 as the place they want to play games.”
Microsoft’s focus of late has been on Kinect and turning Xbox 360 into an entertainment hub, but users can expect Halo 4, Alan Wake’s American Nightmare for the console, and there’s also Fable: The Journey and Crytek’s Ryse slated for this year – even if both are technically for Kinect.
Thanks: IndustryGamers, GameZone.


30 comments
#1
tenthousandgothsonacid
21/01/12, 6:15 pm
Yeah, yeah, they’re dumping the 360 the same way they dumped the original xbox once a new one was on the horizon
#2
LOLshock94
21/01/12, 6:23 pm
which is a fact!!! almost 80% of all MS exclusives get high scores!!!
#3
HauntaVirus
21/01/12, 7:13 pm
That’s apparent…
#4
OrbitMonkey
21/01/12, 7:48 pm
Who needs exclusives when other companies will do the hard work for you?
#5
deathgaze
21/01/12, 8:55 pm
Yeah, but it was still a boiler-plate, hackneyed, cookie-cutter, knee jerk, off-the-cuff, self effacing, self validating, paradoxical response. Would you actually expect any less from a corporate spokesman?
#6
DSB
21/01/12, 9:15 pm
I think the translation here is: We sell fewer copies than Sony because we’re so high quality
Riiiiight.
I think the closest I’ve come to appreciating a 360 exclusive is Crackdown. Gears just never really registered with me. I got it for the third party stuff.
#7
Panipal2005
22/01/12, 9:39 am
There’s none of those games listed in the article that’ll be worth a damn compared to The Witcher 2, and that one’s (A) only semi-exclusive, and (B) Microsoft hasn’t anything to do with it.
#8
Da Man
22/01/12, 10:56 am
Witcher2 is linear and dull, and the console port of it will most likely be a buggy mess with a poor interface and clunky controls.
#9
Epic Fool
22/01/12, 12:36 pm
“We do think that it’s fundamental that core gamers look at 360 as the place they want to play games.”
That’s not exactly the message I’m getting from your hideous new dashboard “update”…
#10
AHA-Lambda
22/01/12, 12:55 pm
Guys, as much as you might not want to hear it he’s completely right =/
AAA gaming is incredibly expensive and risky for companies and every publisher out there is trying to slim down their AAA output. This leaves them producing games in franchises that are bankable and enjoy great success easily. If they were to do new IP it would be something fitting of the trends of the current landscape.
Besides what do you expect them to invest in after bombs like crackdown 2 and alan wake?
#11
_LarZen_
22/01/12, 1:42 pm
Microsoft: 360-exclusives are about “quality and impact, not number of releases in a year”
So….you should look at what Sony is doing for it’s exclusives and learn then?
#12
Ge0force
22/01/12, 2:02 pm
Alan Wake is no x360 exclusive (pc-release next month) and Crackdown and Too Human lack both quality and impact. Halo, Gears and Forza are awesome, but only small improvements over their previous iteration. The x360 lacks exclusives that bring gaming to a next level, PS3 did a better job with that (LBP, Uncharted, Valkyria Chronicles, Demon’s Souls, Heavy Rain etc…) but compared to pc-gaming from the previous generation it’s still weak.
#13
MegaGeek1
22/01/12, 5:01 pm
If Microsoft was smart – which it arguably ain’t – they would build their console strategy on a tweaked version of that quote. “Quality, impact AND number of releases in a year” sounds about right. Any suit who thinks its okay to release 1 to 3 high quality exclusives per year under the guise of quality over quantity is a fucking moron who doesn’t give a rats ass about gaming. Why cant we have BOTH!?
#14
Lounds
22/01/12, 5:14 pm
I don’t rate any of the xbox exclusives.
@LOLshock94
Ever thought that M$ pay moneys to get high score? Similar to Activision me thinks.
#15
Da Man
22/01/12, 5:19 pm
‘Similar to‘ Sony me thinks..
#16
Lounds
22/01/12, 5:25 pm
@15 I don’t think otherwise games like KZ3 would of got higher, and I actually though the scores for that game were fair.
#17
Da Man
22/01/12, 5:29 pm
#16 But then games like Alan Wake would’ve gotten higher scores, eh. And I thought they were fair.
#18
Christopher Jack
22/01/12, 5:58 pm
Sony may have a bigger & better(down to point of view but most non-fanboys would agree) collection, they just aren’t as big of sellers as Microsofts safe approach, I do hope most of Sony’s studios continue to earn enough sales to stay around for a long time.
#19
DSB
22/01/12, 6:00 pm
You’d have to be pretty stupid to doctor scores for every game you put out. You might as well advertise that you pay everybody off.
The trick is to be subtle and make it count.
I could see Microsoft paying for 9′s and 10′s for something like Forza, but I think it would be pretty advantageous for Sony to do same for Gran Turismo. Given the time and money they’ve put into it, it’s gotta be a little intimidating to put it in front of random reviewers.
#20
Da Man
22/01/12, 6:04 pm
#18 Really, so most non-fanboys would agree that a linear cinematic highly scripted action-adventure game is better than a racing one? On the contrary, it appears say, Forza is getting a better reception than GT from many, yet doesn’t sell that much.
#21
Christopher Jack
22/01/12, 6:22 pm
@20, I fail to see the point you’re trying to make.
#22
Da Man
22/01/12, 7:09 pm
#21
How do you measure ‘better’ in this case? A bunch of games vs a bunch of other games. If anything, when compared by genres (if possible) the opposite of what you propose as how ‘most non-fanboys would agree’ appears to be true, e.g. Forza – GT .
#23
OrbitMonkey
22/01/12, 7:55 pm
To be honest I don’t know where this sudden need for 360 exclusives has come from. It’s not like MS has been known as a gaming software company and it’s not like EA, Ubisoft, Activision and whoever won’t rush to fill this non-existent void in the 360/nextbox lineup.
#24
DSB
22/01/12, 8:08 pm
@23 Depends on how you look at it though.
Freelancer, Age of Empires, Mass Effect, Halo, Fable, Project Gotham and Mech Warrior were all much loved by some people. Not to mention the flight sims.
It was never the primary focus, but it still led to some pretty good games. I thought it was a lot better on the old Xbox though, with the original Fable, Morrowind, Stranger’s Wrath, Rallisport Challenge and the Gothams.
Exclusives are probably more about prestige than anything else these days. Although they do have a few advantages in terms of specializing for the hardware, which was something Sony really needed in the beginning of this generation.
#25
DrDamn
22/01/12, 8:27 pm
MS took a much more third party approach to exclusives this time round, where Sony bought houses in to strengthen it’s first party stuff. I think at least initially that gave MS an edge as they could stap up promising titles. Sony’s initial efforts were a bit wanting. I think the strategy became better the longer the generation has gone on. It costs more to make a third party exclusive when the sales they are cutting out could be much greater with the current installed user bases. Sony’s devs have benefited from a significant amount of information sharing too. Swings and roundabouts. If you only want one you go for that which has the games you want to play and how you want to play them.
#26
Lounds
22/01/12, 10:15 pm
HALO sucks
#27
Christopher Jack
23/01/12, 1:05 pm
@22, I’m just generalizing here, a majority, not all, of non-biased gamers with a vast amount of experience with both platforms would generally prefer Sony’s exclusive offerings due to their overall quantity, variation & quality. When I hear Microsoft & exclusive, all I can think of is Halo, Gears, Fable & Forza.
#28
ManuOtaku
23/01/12, 2:11 pm
Well i find the microsoft exclusives on par with the sony ones, and i mean in the quality asspect, in quantity i think sony has a little edge, but i think the main reason is because they own or have as more in house devs than microsoft, with naughty dog, insmoniac,etc leading the way, i find the exclusives on both systems pretty relevant for owning purposses as in both all the exclusives are that good, as a matter of fact i did like a lot crackdown, too human, viva piñata and alan wake, for me those are great tittles that microsoft should be proud off and support those developers, especially silicon knights they need to keep in the business i love all their games, i dont know why too human was so much criticize, when theres other games that keep doing the same and they kept getting high scores, and at least too human did try to do something new, that in my eyes succeded in most of the parts, in other not so much, but is something that can be improve in the sequels, is a shame that we will not see it, i wish for too human 2.
Having said that i prefer the nintendo exclusives the more, becuase i think nintendo exclusives has something the other two doesnt have, and right now they have the more variation, with the addition of monolith and retro, as in house development.
#29
Hybridpsycho
24/01/12, 12:20 pm
Gears of War is only one even worth mentioning when it comes to 360 exclusives. Also, Gears of War 3 (Campaign) was lacking on so many levels it’s insane.
#30
Da Man
24/01/12, 12:26 pm
God of War, Uncharted and Killzone are pretty much everything that’s wrong with games today. Scripted corridor shooters, button mashers and interactive movies instead of videogames. Their first party exclusives mean as much to me as in the days of Legend Of Dragoon.
MS might have little to offer, and Gears might be one of the worst games I ever played but at least they have what I’ve been enjoying a decade ago, and it’s something I really appreciate, being able to play successors to my favourite games. Now if only Turn 10 would make a new PGR.