Microsoft: 360-exclusives are about “quality and impact, not number of releases in a year”

Saturday, 21st January 2012 18:11 GMT By Stephany Nunneley

Phil Spencer corporate vice president of Xbox 360, has said despite a small line-up of 360-exclusives in the works for 2012, the “core” gamer is still being considered when creating exclusive IP.

Speaking in the latest issue of GameInformer, Spencer said Microsoft’s focus is on “quality and impact” instead of the “number of releases in a year.”

“Creating core IP, as many first-and third-parties have seen over the years, isn’t an easy thing,” said Spencer. “I went through the process of creating Gears with Epic and I know the sweat, time, and effort that went into it. I also worked on things like Alan Wake, Too Human, Crackdown, and stuff that didn’t hit the same level of success, but had an equal amount of sweat equity and heart go into getting created.”

“So it will continue to be something that we focus on with new partners like Crytek and new people that aren’t announced yet. We do think that it’s fundamental that core gamers look at 360 as the place they want to play games.”

Microsoft’s focus of late has been on Kinect and turning Xbox 360 into an entertainment hub, but users can expect Halo 4, Alan Wake’s American Nightmare for the console, and there’s also Fable: The Journey and Crytek’s Ryse slated for this year – even if both are technically for Kinect.

Thanks: IndustryGamers, GameZone.



  1. tenthousandgothsonacid

    Yeah, yeah, they’re dumping the 360 the same way they dumped the original xbox once a new one was on the horizon

    #1 3 years ago
  2. LOLshock94

    which is a fact!!! almost 80% of all MS exclusives get high scores!!!

    #2 3 years ago
  3. HauntaVirus

    That’s apparent…

    #3 3 years ago
  4. OrbitMonkey

    Who needs exclusives when other companies will do the hard work for you?

    #4 3 years ago
  5. deathgaze

    Yeah, but it was still a boiler-plate, hackneyed, cookie-cutter, knee jerk, off-the-cuff, self effacing, self validating, paradoxical response. Would you actually expect any less from a corporate spokesman?

    #5 3 years ago
  6. DSB

    I think the translation here is: We sell fewer copies than Sony because we’re so high quality :P


    I think the closest I’ve come to appreciating a 360 exclusive is Crackdown. Gears just never really registered with me. I got it for the third party stuff.

    #6 3 years ago
  7. Panipal2005

    There’s none of those games listed in the article that’ll be worth a damn compared to The Witcher 2, and that one’s (A) only semi-exclusive, and (B) Microsoft hasn’t anything to do with it.

    #7 3 years ago
  8. Da Man

    Witcher2 is linear and dull, and the console port of it will most likely be a buggy mess with a poor interface and clunky controls.

    #8 3 years ago
  9. Epic Fool

    “We do think that it’s fundamental that core gamers look at 360 as the place they want to play games.”

    That’s not exactly the message I’m getting from your hideous new dashboard “update”…

    #9 3 years ago
  10. AHA-Lambda

    Guys, as much as you might not want to hear it he’s completely right =/

    AAA gaming is incredibly expensive and risky for companies and every publisher out there is trying to slim down their AAA output. This leaves them producing games in franchises that are bankable and enjoy great success easily. If they were to do new IP it would be something fitting of the trends of the current landscape.

    Besides what do you expect them to invest in after bombs like crackdown 2 and alan wake?

    #10 3 years ago
  11. _LarZen_

    Microsoft: 360-exclusives are about “quality and impact, not number of releases in a year”

    So….you should look at what Sony is doing for it’s exclusives and learn then?

    #11 3 years ago
  12. Ge0force

    Alan Wake is no x360 exclusive (pc-release next month) and Crackdown and Too Human lack both quality and impact. Halo, Gears and Forza are awesome, but only small improvements over their previous iteration. The x360 lacks exclusives that bring gaming to a next level, PS3 did a better job with that (LBP, Uncharted, Valkyria Chronicles, Demon’s Souls, Heavy Rain etc…) but compared to pc-gaming from the previous generation it’s still weak.

    #12 3 years ago
  13. MegaGeek1

    If Microsoft was smart – which it arguably ain’t – they would build their console strategy on a tweaked version of that quote. “Quality, impact AND number of releases in a year” sounds about right. Any suit who thinks its okay to release 1 to 3 high quality exclusives per year under the guise of quality over quantity is a fucking moron who doesn’t give a rats ass about gaming. Why cant we have BOTH!?

    #13 3 years ago
  14. Lounds

    I don’t rate any of the xbox exclusives.

    Ever thought that M$ pay moneys to get high score? Similar to Activision me thinks.

    #14 3 years ago
  15. Da Man

    Similar to‘ Sony me thinks..

    #15 3 years ago
  16. Lounds

    @15 I don’t think otherwise games like KZ3 would of got higher, and I actually though the scores for that game were fair.

    #16 3 years ago
  17. Da Man

    #16 But then games like Alan Wake would’ve gotten higher scores, eh. And I thought they were fair.

    #17 3 years ago
  18. Christopher Jack

    Sony may have a bigger & better(down to point of view but most non-fanboys would agree) collection, they just aren’t as big of sellers as Microsofts safe approach, I do hope most of Sony’s studios continue to earn enough sales to stay around for a long time.

    #18 3 years ago
  19. DSB

    You’d have to be pretty stupid to doctor scores for every game you put out. You might as well advertise that you pay everybody off.

    The trick is to be subtle and make it count.

    I could see Microsoft paying for 9′s and 10′s for something like Forza, but I think it would be pretty advantageous for Sony to do same for Gran Turismo. Given the time and money they’ve put into it, it’s gotta be a little intimidating to put it in front of random reviewers.

    #19 3 years ago
  20. Da Man

    #18 Really, so most non-fanboys would agree that a linear cinematic highly scripted action-adventure game is better than a racing one? On the contrary, it appears say, Forza is getting a better reception than GT from many, yet doesn’t sell that much.

    #20 3 years ago
  21. Christopher Jack

    @20, I fail to see the point you’re trying to make.

    #21 3 years ago
  22. Da Man


    How do you measure ‘better’ in this case? A bunch of games vs a bunch of other games. If anything, when compared by genres (if possible) the opposite of what you propose as how ‘most non-fanboys would agree’ appears to be true, e.g. Forza – GT .

    #22 3 years ago
  23. OrbitMonkey

    To be honest I don’t know where this sudden need for 360 exclusives has come from. It’s not like MS has been known as a gaming software company and it’s not like EA, Ubisoft, Activision and whoever won’t rush to fill this non-existent void in the 360/nextbox lineup.

    #23 3 years ago
  24. DSB

    @23 Depends on how you look at it though.

    Freelancer, Age of Empires, Mass Effect, Halo, Fable, Project Gotham and Mech Warrior were all much loved by some people. Not to mention the flight sims.

    It was never the primary focus, but it still led to some pretty good games. I thought it was a lot better on the old Xbox though, with the original Fable, Morrowind, Stranger’s Wrath, Rallisport Challenge and the Gothams.

    Exclusives are probably more about prestige than anything else these days. Although they do have a few advantages in terms of specializing for the hardware, which was something Sony really needed in the beginning of this generation.

    #24 3 years ago
  25. DrDamn

    MS took a much more third party approach to exclusives this time round, where Sony bought houses in to strengthen it’s first party stuff. I think at least initially that gave MS an edge as they could stap up promising titles. Sony’s initial efforts were a bit wanting. I think the strategy became better the longer the generation has gone on. It costs more to make a third party exclusive when the sales they are cutting out could be much greater with the current installed user bases. Sony’s devs have benefited from a significant amount of information sharing too. Swings and roundabouts. If you only want one you go for that which has the games you want to play and how you want to play them.

    #25 3 years ago
  26. Lounds

    HALO sucks

    #26 3 years ago
  27. Christopher Jack

    @22, I’m just generalizing here, a majority, not all, of non-biased gamers with a vast amount of experience with both platforms would generally prefer Sony’s exclusive offerings due to their overall quantity, variation & quality. When I hear Microsoft & exclusive, all I can think of is Halo, Gears, Fable & Forza.

    #27 3 years ago
  28. ManuOtaku

    Well i find the microsoft exclusives on par with the sony ones, and i mean in the quality asspect, in quantity i think sony has a little edge, but i think the main reason is because they own or have as more in house devs than microsoft, with naughty dog, insmoniac,etc leading the way, i find the exclusives on both systems pretty relevant for owning purposses as in both all the exclusives are that good, as a matter of fact i did like a lot crackdown, too human, viva piñata and alan wake, for me those are great tittles that microsoft should be proud off and support those developers, especially silicon knights they need to keep in the business i love all their games, i dont know why too human was so much criticize, when theres other games that keep doing the same and they kept getting high scores, and at least too human did try to do something new, that in my eyes succeded in most of the parts, in other not so much, but is something that can be improve in the sequels, is a shame that we will not see it, i wish for too human 2.

    Having said that i prefer the nintendo exclusives the more, becuase i think nintendo exclusives has something the other two doesnt have, and right now they have the more variation, with the addition of monolith and retro, as in house development.

    #28 3 years ago
  29. Hybridpsycho

    Gears of War is only one even worth mentioning when it comes to 360 exclusives. Also, Gears of War 3 (Campaign) was lacking on so many levels it’s insane.

    #29 3 years ago
  30. Da Man

    God of War, Uncharted and Killzone are pretty much everything that’s wrong with games today. Scripted corridor shooters, button mashers and interactive movies instead of videogames. Their first party exclusives mean as much to me as in the days of Legend Of Dragoon.

    MS might have little to offer, and Gears might be one of the worst games I ever played but at least they have what I’ve been enjoying a decade ago, and it’s something I really appreciate, being able to play successors to my favourite games. Now if only Turn 10 would make a new PGR.

    #30 3 years ago

Comments are now closed on this article.