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Analyst: Concerns over SWTOR sales are a bit premature

Friday, 20th January 2012 20:29 GMT By Stephany Nunneley

Macquarie Securities analyst Ben Schachter has said concerns over sales figures for Star Wars: The Old Republic and the resulting drop in EA stock prices are due to outside “speculation”, as NPD’s sales figures don’t show a complete picture. According to Schachter, the majority sales for the MMO were likely through Origin, and since NPD doesn’t track the service, the figures weren’t taken into account. The analyst believes around 1.5 million copies of the game were sold through Origin, but until EA releases its financials for Q4 and FY11, the exact figures will remain speculative. Another analyst, Wedbush Securities’ Michael Pachter, is of the same opinion as Schachter, but said the figure is likely closer to 800,000 through both retail and Origin, and the game will have sold 2 million units by the time its first anniversary comes around. Thanks, Gamasutra.

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4 Comments

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  1. Kabby

    Analyst Wars: A New Joke

    #1 2 years ago
  2. Phoenixblight

    Its true the fickle investors that don’t actually know about NPD were quick to sell. EA had sold majority of its sales through Origin and did in fact have over 1.5 million people who have bought the game.

    I am still surprised people take NPD seriously especially with the fact of PSN starting to put new releases up for digital. They are becoming less and less relevant and useful.

    #2 2 years ago
  3. DSB

    @1 Really guy?

    Star Wars Wars – The Random Menace.

    #3 2 years ago
  4. John117

    How in the blazes does these analysts earn money? I wish I could get nice salary each month by looking at sales and predicitng how many people would buy a game. Then shoving my good-for-nothing opinions on the interwebz.

    #4 2 years ago