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SCE believes PS Move “could and should” do better at UK retail

Thursday, 12th January 2012 13:54 GMT By Stephany Nunneley

SCE UK boss Fergal Gara believes despite having a “solid foothold” with Move, the motion controller should have sold more units in UK.

Speaking with MCV, Gara suggested the peripheral can, and should “do more” in the marketplace.

“It is the strength of the software that goes with it that is paramount,” he said. “And we’ve had a widely different performance from the various Move titles. Sports Champions is by far the most successful, selling a couple of hundred thousand units, which is a healthy performance. But it does vary thereafter.

“So I’d say we are in the market, we have got a shout. Forthcoming titles are going to be important. We take some encouragement from things we can mention, such as Sorcery which is on the schedule, and other things that we know are bubbling under. It is a focus from a studio point-of-view to bring out stronger titles.”

Over in the US, SCEE’s Jim Ryan agreed with Gara, saying that during the middle part of last year, Move sales were “slower than we’d have liked” across Europe.

“There are few things that we have got a lot more clear-minded about in terms of targeting the family, social markets, and not being all things to all men with Move,” he said. “We were very energetic in our marketing, and the early signs are that that has paid off. Also our developers are making a step-change in their ability to do exciting things with Move software.”

Ryan said the fruits of developer and marketing efforts will be felt during 2012 and “beyond.”

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7 Comments

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  1. Gheritt White

    Sorcery *should* help things

    #1 3 years ago
  2. LOLshock94

    how about MORE GAMES!!!!!

    #2 3 years ago
  3. Psychotext

    Hopefully they’ll do something with it. Mine’s basically been unused other than a little bit of Tumble now and again.

    Not really interested in it for FPS (It’s never worked that well for me as a pointer) but I’d love more puzzly stuff that makes use of the controllers strengths.

    #3 3 years ago
  4. LOLshock94

    @3 i highly recommend socom for move

    #4 3 years ago
  5. Psychotext

    Still pointer use… just in third person rather than first.

    That aside, I don’t really do multiplayer games.

    #5 3 years ago
  6. LOLshock94

    @5 its got a campaign and stuff its awesome

    #6 3 years ago
  7. DrDamn

    It does need more innovative and dedicated games – same with Kinect. They both launched with some interesting stuff and promise but that has been where they have stayed to a large extent.

    I played through SOCOM single player with Move (and for a level or so the SharpShooter). That was very good – the SharpShooter not so much.

    #7 3 years ago