Zynga predicts subs rise ahead of IPO

Friday, 9 December 2011 11:39 GMT By Johnny Cullen

Zynga CEO Mark Pincus has predicted the number of premium members will spike after the company’s IPO at some point before Christmas, As pointed out by VentureBeat, the company has 215 members, 2.5% to 3% of which rep its user base by buying Facebook Credits for virtual goods. “We could see that doubling,” said Pincus in a room of up to 100 potential investors, via Reuters. Zynga is expected to go public on the NASDAQ next week.