Take Two boss dismisses exclusives, annual releases, and CoD Elite

Wednesday, 7th December 2011 21:53 GMT By Brenna Hillier

Take Two CEO Strauss Zelnick isn’t interested in pursuing a number of tactics adopted by rival publishers.

Speaking at the UBS Media and Communications Conference yesterday, as reported by Gamespot, Zenick said he didn’t really see the point of social services like Call of Duty Elite.

“I can’t tell whether it’s relevant yet. I’m kind of skeptical, frankly,” he said.

“I suspect that we want a different experience on our big screen than we do on our middle-sized screen than we do on our mobile screen, because I think we use them at different times and they mean different things.”

In a jab which could be interpreted as targeting any of the big pubishers, Zelnick also ruled out annualisation.

“If you start trying to stamp these products out annually, we don’t think that’s consistent with a high-quality result. If you give consumers something every year like clockwork, even if it’s fantastic, there’s a high chance they’re going to get tired of it,” he argued.

Finally, the executive doesn’t seem keen to board the platform exclusive train, despite the shared marketing cost benefits it can bring.

“We want to make sure we have everything available all the time wherever the consumer is. We don’t have any currency around what platform something is, nor should we,” he said.

Take Two is the parent company of 2K and Rockstar. Its upcoming release schedule includes XCOM, Bioshock: Infinite and Grand Theft Auto V.

Thanks, IndustryGamers.



  1. Maximum Payne

    And to release Max Payne 3 :D
    Nice PR btw.

    #1 3 years ago
  2. DSB

    .. adding “Also, we wouldn’t like our investors to get wise to the fact that everybody else only takes two years to make a game”.

    Not that there’s anything wrong with that, obviously 2K makes lots of great games, but he arguably has more than a small interest in laying out the argument like that.

    I’d like someone with half a brain to ask him about their sportsgames though. Where’s the moral highground on those? You’re using exactly the same scummy business model as EA.

    #2 3 years ago
  3. Erthazus

    @2, their sport games by far have more quality than in EA’s.

    #3 3 years ago
  4. BloodSaint

    Actually their baseball game is absolutely rubbish compared with Sony’s and EA’s (before Take Two bought the exclusive license). Also their Icehockey game is below par when compared with EA’s and thus they are stopping making them. Though I will give credit where credit is due, their NBA game is fantastic!

    #4 3 years ago
  5. IL DUCE

    This guy’s awesome…agree with pretty much everything he said

    Looks like whenever we see Agent again…it probably won’t be a PS3 exclusive anymore

    #5 3 years ago

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