Moore: “I don’t think there’s any doubt” that BF3 took share away from MW3

Wednesday, 7th December 2011 16:28 GMT By Stephany Nunneley

EA COO Peter Moore has said he believes Battlefield 3 succeeded in taking part of the market share away from Modern Warfare 3.

Speaking in an interview with IndustryGamers, Moore said that while it’s still a bit early to tell, once the firm has a look at figures for its fiscal year, it will find that it did indeed steal some of the market share.

“I’m not sure that we didn’t steal any share,” he said. “It’s early days and we’re only a month in – we feel very good about it. Two entities have benefited from Call of Duty and Battlefield being on the market: gamers and the industry. Together we’ve grown the genre enormously. 10 million sold in and 5 million sold through doesn’t come out of nowhere – if we haven’t gained share, that means in the first week we’ve added 5 million new FPS gamers.

“I think when the dust fully settles, maybe when we’re looking at this at the end of our fiscal year [on March 31] we’ll do an analysis and I think we will have taken share. I don’t think there’s any doubt about that, unless everything BF3 sells is just incremental.

“I’m more focused on how we’ve done by our gamer and consumers, and yes many of them bought both games undoubtedly. Have our retail partners enjoyed this? Absolutely. And does this help push the game industry to the front pages of newspapers? You bet it does. Go look at USA Today, go look at The New York Times – the big entertainment blockbusters this year are not movies, they’re video games. Call of Duty and Battlefield have done that.”

IG notes that the interview was conducted before Black Friday sales were figured, and since then, EA has announced that Battlefield 3′s sell through numbers have reached 8 million.

While newer figures for MW3 haven’t been released, analysts predict it will hit 25 million sold.



  1. albo88

    nah i don’t really belie thous that got bf3 most have buyed mw3 as well plus there is another factor that hold MW3 for selling big

    to much aaa games this winter

    #1 3 years ago
  2. DSB

    It’s a good game, so I reckon it will capture a few shares. Not enough to actually register though. But of course that’s not what you’d ever hear from an EA executive.

    I think the only thing that’s going to hurt CoD, is CoD itself. People aren’t going to keep playing iterations of the same game forever. CoD is great, but it’s not like Fifa or Madden where there are actual leagues and factors that you follow in reality which keep it exciting.

    Eventually it’s just going to die down and be replaced by a better series, and I guess it’s a little strange that Activision doesn’t show any signs of splitting their bets at this point.

    I reckon UK indies are a bigger threat, personally. Instead of buying MW3 this month, I gave the money to Introversion.

    #2 3 years ago
  3. mongbatstar

    Wow albo88, your powerful argument backed up with empirical evidence has just swayed me.

    #3 3 years ago
  4. ProCeela

    @ 3 , no your post says much.If you got nothing to say , then dont !

    Ontopic. EA is taking risk and eventually its gonna payout.
    Cod is standing still for the last couple of years ,which is sad.
    What is even more sad is that people still buy it like its a game the have never played before.

    #4 3 years ago
  5. mongbatstar

    @4 I had something to say, a snarky comment.

    #5 3 years ago
  6. HoosTrax

    Fair enough EA. I don’t think there’s any doubt that Origin took share away from BF3.

    #6 3 years ago

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