Sections

Ubisoft feels releasing new IP through digital platforms is less risky

Friday, 2nd December 2011 17:02 GMT By Stephany Nunneley

Ubisoft’s digital publishing manager for EMEA Thomas Paincon has said the firm feels it is best to release new IP through digital outlets due to the less risk involved.

Speaking with MCV, Paincon said when a publisher releases a game to retailers, if the IP doesn’t have legions of fans or a 90 Metacritic rating, “it’s very risky to launch a new game.”

“There is less risk releasing a new game digitally,” he said. “Look at From Dust, we sold half a million units on XBLA and PSN. Why? Because the prices were lower, but also because it was a new experience and people using digital platforms are more willing to test a new IP.”

Paincon said releasing digital titles during the first part of the year or over the summer when there is a lull at retail, is also a more strategic move as the titles are out before the “boxed blockbusters arrive.”

“It’s harder to compete for gamers’ money when there are lots of new triple-A games out,” he said. “Microsoft’s Summer of Arcade Xbox Live promotion is a good new market that people are getting used to.

“And now digital is a great business for retailers as online games are part of the revenue stream for them.”

Ubisoft currently has 10 digital release games in the works which include new IP. Titles coming as download-only include: Shoot Many Robots, Babel Rising and I Am Alive.

Breaking news

4 Comments

Sign in to post a comment.

  1. Maximum Payne

    Unless that digital platform is steam *trollface*

    #1 3 years ago
  2. LOLshock94

    @1hahaaha

    #2 3 years ago
  3. DSB

    Ubisoft has probably never even heard of Steam. They’re talking about digital delivery as somehow being new.

    Maybe that’s why they wasted all that money and marketshare on Online Services Platform. If only someone had told them about Steamworks.

    #3 3 years ago
  4. Yoshi

    “Less risk of people finding out if we fail with a new IP or not” FIXED FOR YOUZZ UBISOFTZ :P

    #4 3 years ago