Fri, Dec 02, 2011 | 02:23 GMT
First full Japanese TV spot debuts “If we play, we’re friends” campaign
The first PlayStation Vita commercial is disappointingly less insane than its teaser suggested.
The cycling fellow is Eita Nagayama, an actor whose works include Tokyo Friends: The Movie and Dear Doctor. He shouts “I got a PlayStation Vita”, as the uploader has helpfully speech-bubbled.
At the end of the trailer there’s a making-of feature, too.
Sony, I am disappoint.
Vita launches in Japan in mid-December, and arrives in Western markets in February.