Despite the fact an Assassin’s Creed has been released every year for the past three years, doesn’t mean it only takes the Ubisoft team a year to make the entries.
“One of the difficulties is dealing with the perceptions that [we] didn’t spend enough time developing the game,” said Ubisoft senior VP of sales and marketing Tony Key in an interview with [a]list.
“There’s this misperception about the brand that we keep making [Assassin's Creed] once a year, and we only spend a year on it… we’ve got a studio in Montreal with 2,000 people working on stuff. Not all are on Assassin’s Creed but many are, and so are many studios around the world. Missions made in Bucharest and there’s the multiplayer from Singapore. The DNA is owned and operated by Ubisoft Montreal but it is crafted by a lot of people.
“We work on it a lot longer than one year and that’s part of it; we have multiple studios. Assassin’s Creed is a blueprint brand. What that means is it has a lot of resources focused onto it. We constantly have people thinking about it, so we have a lot of people working on future iterations, while these games are being made we’re already thinking about the next one.
“I hope people are getting over the idea that we rush them out; we don’t make Assassin’s Creed games in one year. That’s something we want people to understand, and hopefully the message can get out.”
Because Ubisoft is always brainstorming on what to do next, key said the series’ “meta story” could be “carried on forever” if the firm wanted to do so, due to the way “it’s constructed.”
The next Assassin’s Creed is expected sometime next year, and various rumblings have it taking place in China, Egypt, and various other locales.