Dance genre sales up 326% yoy, says NPD

Tuesday, 29 November 2011 21:53 GMT By Stephany Nunneley

NPD has been doing a bit of math, and according to its figures for the 12 months ending October 31, the dance genre has grown 326% percent year-over-year. When compared to overall videogame sales, the later has only grown yoy by 3%. Last month, NPD noted that the dance category was up 135% when comparing October 2010 figures to the same period in 2011. Two titles which can help confirm the growth in the genre are Just Dance and Dance Central: the former is up 85% yoy in sales and the later passed the 2.5 million sales mark in August of this year. According to NPD, 8 out of every 10 players of dance games are female, the majority of which are teenagers or younger.

Thanks, Joystiq.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Latest