Former Call of Duty Vet plans to “dethrone” it

Monday, 28th November 2011 21:53 GMT By Debabrata Nath

Former senior vice president and head of publishing at Activision Dusty Welch has formed a new studio called U4iA Games, and plans to usurp Call of Duty’s genre-leading position.

Welch’s first game will be a free-to-play browser-based FPS title aimed to take down on Call of Duty in the competitive gaming sphere.

“I created Call Of Duty to dethrone the established leaders back in the early 2000s, and you bet my goal at U4iA is to repeat that success again,” Welch claimed.

“Providing a AAA, first person shooter experience in a browser is really what the end game is for us. And I think that’s going to help lead the new dynamic and a transition of gamers into the social.”

Welch added that while MOBA popularity is on the rise, the competitive FPS genre’s fanbase eclipses it entirely.

“I think that yeah, U4iA can match or exceed the user base that [League of Legends publisher] Riot is experiencing today,” he said.

“Much bigger genre, sticky proposition, e-sport competitive first person shooters are the hallmark of why so many gamers are playing on Xboxes and PlayStation 3s today, and we’re going to provide a whole unique way to experience that in a AAA free-to-play package.”

Welch played a significant role in the success of Activision’s franchises such as Guitar Hero and Call of Duty during his stint with the publisher.

No word on release date for U4iA’s first title.

Thanks, GI.Biz.



  1. minxamo

    Wow, so not only is he aiming to take down the biggest gaming franchise in gaming history (arguably), but he’s trying to do with with a free to play in browser MMOFPS?

    #1 3 years ago
  2. HeavyD-Love

    What the fuck? I’m beginning to think this shit is scripted..

    #2 3 years ago
  3. Gekidami

    So this guy “created Call Of Duty”? Meh, sure, whatever. Either way, he aint dethroning shit with a PC only browser game. If he wants to play the same game he might want to show up in the same ball park for starters.

    #3 3 years ago
  4. Edo

    And I like melons.

    #4 3 years ago
  5. Maximum Payne

    @1 Which would be on pc only then.

    #5 3 years ago
  6. Kabby

    Browser only means everything except Xbox. Although the PS3 browser is only one step above awful, really.

    It’s a shaky idea unless a build of Chrome magically appears on consoles.

    #6 3 years ago
  7. OrbitMonkey

    Well if they have the same creative geniuses behind that novel spelling of *euphoria* working on the game, I’d say CoD’s days are numbered!!

    I also like melon… Watermelon especially :-)

    #7 3 years ago
  8. JimFear-666

    another game who will do better than cod?

    but at the end we all know they will not…

    #8 3 years ago
  9. Coheno

    Such stupid quotes…and only to get some mediacoverage.
    So he wants to “dethrone” a console game with a free-to-play browser PC game…yeah…stupid people are stupid!

    #9 3 years ago
  10. Coheno

    Also, the only guys who’ll have the best chance of creating a similarily addicting multiplayer are the guys who actually created CoD in the first place, Respawn Entertainment!

    #10 3 years ago

    “I created Call Of Duty…”


    #11 3 years ago

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