First Vita commercial tease looks traditionally bonkers

Thursday, 24 November 2011 01:59 GMT By Brenna Hillier

The PlayStation brand’s reputation for off-the-wall advertising looks set to be reinforced by the first trailer out of Japan.

Sony Japan has kicked off its Vita promotional activities with the teaser below; the tag line at the end says “The future of games is changing”. Watch closely and you’ll see some weird things happening in the live-action tease.

The Vita hits Japan in December so stay tuned over the next few weeks as this campaign winds into gear, hopefully with some suitably insane TV spots.

Thanks, Andriasang.