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DC Universe Online daily revenue up 700% after freemium conversion

Tuesday, 22nd November 2011 00:30 GMT By Brenna Hillier

DC Universe Online has been going from strength to strength since adopting a free-to-play business model.

Sony Online Entertainment CEO John Smedley took to Twitter to announce more startling jumps since the game’s conversion, including a 700% increase in revenue since ditching the subscription model.

Of that revenue, 47% comes from PC accounts and 53% from PlayStation 3 users, he revealed. The most popular purchases are additional character slots and Vanguard of the Heavens character skins.

The playerbase is growing at a rate of 6% per day, and retention is high – more than 85% of logins are returning players.

Smedley had previously revealed the MMORPG has won over 1 million new players and noted 1000% increases in concurrent players since going free-to-play.

Thanks, Kotaku.

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4 Comments

  1. jacobvandy

    That sounds great, but how far down had their numbers fallen before they decided to go free-to-play, and then how much further until they actually made the switch? 700% of $1,000 is only $7,000 (as an example, I don’t know what their daily revenue was before). Same with the 1000% increase in players, that game was EMPTY, even when they gave everyone a free month to make up for the PSN hack. Maybe they went from 1,000 people online to 10,000.

    #1 3 years ago
  2. blackdreamhunk

    They would have made a lot more if they had made the game like guild wars. Also I don’t beleive for a second that Dc online can compete with other mmo’s or super hero mmos.

    #2 3 years ago
  3. DEADEYES

    Liar numbers, guys, don’t believe them! Like #1 said, 700% of WHAT? 700% of 100USD? =))

    #3 3 years ago
  4. DarkElfa

    I hope everyone helping the F2P MMO “phenomenon” gets super herpes.

    #4 3 years ago

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