Tue, Nov 22, 2011 | 00:31 GMT

DC Universe Online daily revenue up 700% after freemium conversion

DC Universe Online has been going from strength to strength since adopting a free-to-play business model.

Sony Online Entertainment CEO John Smedley took to Twitter to announce more startling jumps since the game’s conversion, including a 700% increase in revenue since ditching the subscription model.

Of that revenue, 47% comes from PC accounts and 53% from PlayStation 3 users, he revealed. The most popular purchases are additional character slots and Vanguard of the Heavens character skins.

The playerbase is growing at a rate of 6% per day, and retention is high – more than 85% of logins are returning players.

Smedley had previously revealed the MMORPG has won over 1 million new players and noted 1000% increases in concurrent players since going free-to-play.

Thanks, Kotaku.

4 comments

jacobvandy
22/11/11, 1:40 am

That sounds great, but how far down had their numbers fallen before they decided to go free-to-play, and then how much further until they actually made the switch? 700% of $1,000 is only $7,000 (as an example, I don’t know what their daily revenue was before). Same with the 1000% increase in players, that game was EMPTY, even when they gave everyone a free month to make up for the PSN hack. Maybe they went from 1,000 people online to 10,000.

blackdreamhunk
22/11/11, 3:14 am

They would have made a lot more if they had made the game like guild wars. Also I don’t beleive for a second that Dc online can compete with other mmo’s or super hero mmos.

DEADEYES
22/11/11, 3:26 am

Liar numbers, guys, don’t believe them! Like #1 said, 700% of WHAT? 700% of 100USD? =))

DarkElfa
22/11/11, 4:49 am

I hope everyone helping the F2P MMO “phenomenon” gets super herpes.