Reggie: Nintendo’s adverse to paid DLC because it wants to sell “a complete experience” upfront

Thursday, 17th November 2011 21:13 GMT By Stephany Nunneley

NOA’s Reggie Fils-Aime has said Nintendo wants to offer its customers a “complete experience” upfront, and is only interested in paid DLC “to the extent that it makes sense to the consumer.”

Speaking in an interview with AOL’s Games Blog, Fils-Aime said the firm is open to post-launch offerings, but not so much if it comes with additional fees.

“We’re interested in it to the extent that it makes sense to the consumer,” he said. “I’ve had this conversation with a number of our key developers, and their mentality is, ‘Reggie, when we sell a game, we want the consumer to feel that they’ve had a complete experience.’

“Now, in addition, if we want to make other things available, great, and we’ll look at that. But we’re unwilling to sell a piece of a game upfront and, if you will, force a consumer to buy more later. That’s what they don’t want to do, and I completely agree. I think the consumer wants to get, for their money, a complete experience, and then we have opportunities to provide more on top of that.”

Various titles on Nintendo systems have seen free DLC releases, but with a system update looming for 3DS, the opportunity for developers to sell DLC will be implemented.

“In terms of what the next system update will allow, it will allow developers to sell add-on content, and whether that’s for a physical game or a digitally released game,” said Fils Aime. “In terms of how it will work, it’s up to the developer whether they want to make it to buy new levels, new items – all of that is up to their imagination.

“Essentially, what we’re doing is creating the framework for those transactions to happen.”

Thanks, Eurogamer.



  1. Fin

    Also because they don’t have the infrastructure/online service to support it.

    #1 3 years ago
  2. Razor

    ““Essentially, what we’re doing is creating the framework for those transactions to happen.”

    Yeah, yeah no rush Reggie, this is only 2011 after all.

    #2 3 years ago
  3. Esatzu

    Why would they make any dlc when they make 300mario games in a year

    #3 3 years ago
  4. dreamcastnews

    Actually this is a good thing, I’m pretty tired of a game launching for £40 and then some £5 DLC comes out a week later…. It’s got worse over the years! At least in 2006-07 DLC would launch a couple of months after the initial release; now it’s out and out greed where most of it is programmed into the disc…. And then there’s system software updates all the time for ‘glitches’ and various other shit, are these games worth £40?

    Put this way, half of these developers would be FUCKED if this was still the PS2 & Xbox generation as software updates didn’t exist and DLC was a mere infant also games this late into that generation of consoles were £29.99 – why hasn’t that happened here? When you take a game like COD MW 3 – a game that essentially is running on the same background engine as the previous incarnation, why can’t they get this sort of game bug free? It’s laziness.

    So I’m quite happy Nintendo buck the trend and release a complete product, I don’t own the Wii for ‘frag fest’, ‘capture the flag’ or ‘cat & mouse’ I own it for some of the most complete exclusives found on any system.

    #4 3 years ago

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