Reggie: Nintendo’s adverse to paid DLC because it wants to sell “a complete experience” upfront

Thursday, 17 November 2011 21:13 GMT By Stephany Nunneley

NOA’s Reggie Fils-Aime has said Nintendo wants to offer its customers a “complete experience” upfront, and is only interested in paid DLC “to the extent that it makes sense to the consumer.”

Speaking in an interview with AOL’s Games Blog, Fils-Aime said the firm is open to post-launch offerings, but not so much if it comes with additional fees.

“We’re interested in it to the extent that it makes sense to the consumer,” he said. “I’ve had this conversation with a number of our key developers, and their mentality is, ‘Reggie, when we sell a game, we want the consumer to feel that they’ve had a complete experience.’

“Now, in addition, if we want to make other things available, great, and we’ll look at that. But we’re unwilling to sell a piece of a game upfront and, if you will, force a consumer to buy more later. That’s what they don’t want to do, and I completely agree. I think the consumer wants to get, for their money, a complete experience, and then we have opportunities to provide more on top of that.”

Various titles on Nintendo systems have seen free DLC releases, but with a system update looming for 3DS, the opportunity for developers to sell DLC will be implemented.

“In terms of what the next system update will allow, it will allow developers to sell add-on content, and whether that’s for a physical game or a digitally released game,” said Fils Aime. “In terms of how it will work, it’s up to the developer whether they want to make it to buy new levels, new items – all of that is up to their imagination.

“Essentially, what we’re doing is creating the framework for those transactions to happen.”

Thanks, Eurogamer.