NetEase profits and revenue rise on Chinese WoW

Thursday, 17 November 2011 15:01 GMT By Stephany Nunneley

World of Warcraft’s Chinese operator, NetEase, has posted a 39.8% increase in year-over-year revenue, noting a profit rise of 41.3% to $128.2 million and revenues of $308.3 million. The upswing for the quarter ending September 30 is despite the decline in subscription numbers for the Blizzard MMO, which were down 800,000 to 10.3 million for the start of Activision’s Q3 financial period. The publisher attributed the loss of subs to the Asian market, which, at the end of Q2, helped bolster the subscription numbers to 11.1 million. Thanks, Gamasutra.