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Modern Warfare 3 pulls $775m in 5 days, sets two XBL records

Thursday, 17 November 2011 13:18 GMT By Stephany Nunneley

Modern Warfare 3 has set a new five-day entertainment record, Activision said today, grossing over $775 million worldwide. It has also set a record on Xbox Live by having 3.3 million unique online users in one day.

The monetary record has also bested theatrical box office, book and video game sales records for five-day worldwide sell-through in dollars, exceeding the record of $650 million set a year ago by Call of Duty: Black Ops, and the $550 million garnered by 2009′s Modern Warfare 2, according to ChartTrack and retail customer sell-through information.

“With $775 million of sales of Call of Duty: Modern Warfare 3 in its first five days, Call of Duty has become the first entertainment property in history to set five-day launch records for three consecutive years across all forms of entertainment,” said Robert Kotick, CEO, Activision Blizzard.

“Life-to-date retail sales for the Call of Duty franchise have exceeded $6 billion worldwide, which makes Call of Duty one of the most valuable entertainment properties in the world. We expect continued sales momentum, as reviews and audience enthusiasm suggest that this is the best Call of Duty game that we have ever made.

“Online play for Modern Warfare 3 is at record levels and we continue to see high online play for both Call of Duty: Black Ops and Call of Duty: Modern Warfare 2, which ranked as the #2 and #4 top-played Xbox LIVE games for the week of November 7, according to Major Nelson.”

Millions of hours on Xbox Live

In addition to logging 3.3 million unique online users on November 8, which is up from 2.6 million unique gamers for Black Ops, the game set another Xbox Live record by having over 7 million multiplayer hours logged at the end of launch day.

This is a 19% increase over Black Ops’ 5.9 million multiplayer hours logged on day one.

“As I have said all year, we have been singluarly focused on making a spectacular game for our fans, and nothing else,” said publishing CEO Eric Hirshberg. “Our incredible teams at Infinity Ward and Sledgehammer Games have done just that.

“I would also like to thank our incredible team for the pulling off the launch of the year, as well as our retail partners around the world. But most of all, I want to thank our fans. They are our toughest critics, and our biggest supporters, and none of this would be possible without them.”

The game also set a new franchise mark for the number of simultaneous online gamers playing on PSN its first day, and was the best-selling video game launch of all time in North America on Amazon.com and at Best Buy, GameStop, Target and Wal-Mart.

“In just over a week, Call of Duty: Modern Warfare 3 has been hugely successful on PlayStation 3, and continues to drive millions of gamers globally to PlayStation Network with its unprecedented and engaging online multiplayer experience,” said Jack Tretton, president and CEO of SCEA.

“The Call of Duty franchise is one of the biggest entertainment brands on the planet, delivering gameplay experiences like no other which is why we’re also excited to bring the Call of Duty franchise to our highly-anticipated next generation portable, PlayStation Vita.”

Last week, it was announced that the game had sold 6.5 million units in US and UK within its first 24 hours on the market, bringing in around $400 million, which is up 900,000 units over Black Ops’ 5.6 million units at launch.

The 2010 shooter garnered $360 million on launch day, compared to Modern Warfare 2′s 4.7 million and $310 million at launch .

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18 Comments

  1. Yoshi

    And people said they weren’t going to buy it XD

    #1 3 years ago
  2. G1GAHURTZ

    You reading this, Riccitiello?

    pwnd.

    #2 3 years ago
  3. YoungZer0

    I blame Origin.

    Fucking blame it for everything.

    #3 3 years ago
  4. thesamy

    i hate cod but EA are fucking stupid for origin thing and BF3 origin destroyed every plan thay hed for future games and BF3 big selles.

    #4 3 years ago
  5. John117

    Surprise, how many people who buy CoD read about games on the internet and involve them on the forums? Prob around 5%? Never hear many people talk well about CoD while around in the game forums :/

    #5 3 years ago
  6. minxamo

    Which Activision reads as ‘Hey guys, don’t bother putting any work into your games, just keep shitting out the same thing every year in return for letting us throw our money at you!’

    #6 3 years ago
  7. Ireland Michael

    @5 Cue someone commenting that it’s because they don’t like popular things, can’t accept that its beating their favourite franchise, or any number of other contrived excuses, because they can’t accept that some people don’t like Call of Duty simply because they don’t think it’s very good.

    #7 3 years ago
  8. DSB

    @7 What does that have to do with his comment?

    Fair enough if people don’t like it, but it is impressive how it can make people so sad, as to make up their own crazed notions about who could possibly play this game that they personally don’t appreciate.

    “I don’t like this, ergo it must be played by sterilized chimpanzees and old people who wet themselves”

    Okay! That’s certainly a worthy contribution to pretty much anything.

    #8 3 years ago
  9. Ireland Michael

    @8 He was pointing out the amount of hate people seem to have for the game, and I’m simply predicting that someone will probably reply to make up excuses for why most people’s hate for the game isn’t justified, when some people just simply don’t like it, without any deeper ulterior motive.

    #9 3 years ago
  10. DSB

    @9 Hm, I didn’t read it that way. The idea that only 5% of CoD players keeps up with gaming in general would seem to suggest that they aren’t “gamers” which is yet another pipedream for people who really just have a stick up their ass for the series.

    I’m sure that a lot of people don’t like discussing CoD online because of all the retarded flamers though. I can handle it personally, but it must get pretty boring to listen to bigots every time you want to discuss a game.

    Again, totally fair if you don’t like it, and equally fair if that wasn’t the point he was trying to make, but there is quite arguably a lot of irrational haters out there, who make themselves look like even bigger morons than the ones that they kid themselves make up most of the CoD audience.

    #10 3 years ago
  11. fearmonkey

    yay…. $15 map packs for everyone…….

    #11 3 years ago
  12. DSB

    @11 Are we talking about BF3 or MW3 here?

    #12 3 years ago
  13. G1GAHURTZ

    There are probably a number of reasons some people don’t ‘see’ many CoD fans in forums. One reason could be, as DSB suggested, that they just don’t like the flaming from the haters, so they don’t go where they don’t feel wanted, and stick to the CoD forums.

    Incidently, I think that a number of gaming sites have noticed this, which is why there’s been a whole load of ‘why the CoD hate?’ articles from many different sites over the last week. Every single one of them that I’ve seen pointing out that hating a game is stupid, and that there’s no justifiable reason to do so. I think the reason for this is down to the online gaming press wanting to keep their traffic as high as possible by making their sites as welcoming as possible for the millions of people who just bought MW3.

    They know that the full-time haters are keeping people away and trying to shut people up at every available opportunity, and they want to put a lid on it.

    Another reason is that people are too busy playing the game.

    Of course, complainers are also usually loud and desperate to get themselves noticed, whereas people who are happy don’t feel the need to spread the feeling with others.

    One thing that these numbers prove, though, is that gamers are continuing to play and enjoy CoD in ever growing numbers. There’s absolutely no sign of a slow down yet, no matter how much the haters flame and troll.

    #13 3 years ago
  14. Kabby

    Kids like shooting guns.

    #14 3 years ago
  15. Cyph0n

    Simply amazing. Each game in the series shatters the records set by the one before it (CoD: WaW?). Still, they can’t keep this ‘killstreak’ going on forever, so I’m guessing the next CoD will probably be their last record-breaker, and after that, either BF or a new FPS will take the title from it.

    #15 3 years ago
  16. xino

    phsss not surprised!

    but i’ve learnt something in the marketing side.
    Aggressive marketing is the key!
    Sega said so during the Sonic anni video. How they aggressively marketing Genesis Sonic along with NES Mario. And it proved to be a sucess, same thing EA did with BF3.

    EA do not care if MW3 outsold BF3, their goal is to chip on some cash MW3 gets, and they succeed. But I f**king hate how the promoted the piece of sh* PC version. In the end Xbox 360 got most of the sales.

    This is why Activsion will fight for the IP of MW on former Infinity ward member. Activision will win because they will not let a chance of money maker machine slip by their hands. I dunno why they just can’t pay them their bonuses. Just greedy man.

    #16 3 years ago
  17. JeRicHoOL

    #1
    Exactly. These type of people are just ridiculous. Either buy it or not but don’t say “I’m not gonna buy it, the game is shit.” and then on launch day you’re like “Woohoo, I finally got MW3. Hopefully no one will find out or the haters will hate on me. I need to stay mainstream and hate on it.”

    #5
    That’s humanity in general. People rather rant about the bad things than appreciating the good ones. Even the BF fanboys, you see most of them talking crap about CoD than talking about BF.

    #6
    Pointless comment is pointless. Stop being jealous pal. Activision is a company, a successful one at that. If you wanna earn as much as them then get your lazy ass up and do something about it. It’s not like they were there from 1 day to another. They started small too working their way up all the way to the top. And no, it’s not like they told the developers to stop puttin effort into the series. If you’d inform yourself about the changes and improvements that have been made you’d know better.

    #7
    CoD is more popular than BF and BF is still not even close beating CoD so what made you write that? That’s just how it is. I’m not trying to praise CoD or put hate on BF with what I have said but it’s fact. Just look at the numbers (the only facts comparing 2 games).
    Most CoD haters can’t even bring proper factual reasons why the game is shit in their opinion. I don’t mind anyone hating the game but then at least give me proper reasons and not just “It sucks.”, “This shit, that shit.” Spreading unobjective things like that won’t bring anyone anywhere.

    #8+10
    Exactly, very well said.

    #11
    None is forced to buy it. Yes, it is overpriced by 5 bucks in my opinion but it’s not that much based on a yearly calculation. It would be 20 bucks you pay too much…in a year! Big f’n deal. The maps still enhance your play time so it’s not like you pay for nothing. People who enjoy the game and afford it can buy it. If someone can’t afford it but still moans about the DLC prices then that person shouldn’t own a gaming console in the first place. It’s not a priority to live.

    #13

    Well said again.

    #14
    I’m 22, I like shooting guns too. So do a lot of over 30′s. CoD isn’t just played by kids. It just attracts a wider range of crowd. And back then when we all were kids, didn’t we all like shooting guns (playing cowboys and indians)? I think so.

    #15
    I don’t think it will happen anytime soon. I mean, people were expecting MW2 to be the last success then Black Ops, and now MW3. Make a decision! Of course one day the series will come to an end which I don’t hope because CoD is giving me and million(s?) of others what I am looking for in a shooter game.

    #16
    Exactly. It’s all about marketing. Do it right and you will succeed.
    I’m with you on the fact that Activision should just pay them the bonuses. At the end these 2 guys still helped making series for what it is now.

    PSN is down so I used some time to make that long reply.

    #17 3 years ago
  18. tontsa91

    This is madness…

    #18 3 years ago

Comments are now closed on this article.

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    Just a friendly reminder to those planning on purchasing GTA 5 for PC: you have until March 31 to pre-order if you want all the bonuses on offer. Those who pre-order will be handed $1 million in-game cash plus a bonus $300,000. It is split between GTA 5 and GTA Online: $500,000 for Grand Theft […]

  • Games with Gold offers doubled for April – six games instead of three

    Microsoft’s April Games with Gold collection is being doubled. For the month Xbox Live Gold members will receive six instead of three games free. Here’s what’s on offer: Pool Nation FX: Available all month on Xbox One Child of Light: Available all month on Xbox One Gears of War: Judgment: Available from April 1-15 on […]

  • Pokemon players can grab a code for Shiny Charizard at GAME in April

    Pokemon Omega Ruby and Alpha Sapphire players along with Pokemon X and Y owners can grab a free, rare Shiny Charizard from April 3 at one of GAME’s 320 stores in the UK. The redeemable codes for the character will be made available upon request and no purchase is necessary. Those who pop into one […]

  • F1 2015 will arrive on PC, PS4 and Xbox One in June, includes Mexico circuit

    Codemasters has announced its F1 franchise will make its series debut on PlayStation 4 and Xbox One this June with the release of F1 2015. The game was developed using a new engine and contains improved handling and physics for all vehicles and parts attached. This includes: engine, transmission, aerodynamics, fuel tank, force feedback, suspension […]

  • Mortal Kombat X video confirms Liu Kang as playable character

    Liu Kang has been confirmed as a playable character in Mortal Kombat X in the latest video. You’ll also notice Bo’ Rai Cho in there as well. In the Shaolin trailer above you also get a look at Kung Lao and Kung Jin who is new to the series. Apparently, Raiden’s past champions of the […]

  • Short teaser for Star Wars: Battlefront shows the Battle of Hoth

    A short teaser for Star Wars: Battlefront has been posted by EA on Twitter. Well, that speeder isn't going anywhere. Can someone give us a lift to @SW_Celebration http://t.co/srEVrAA0zl #SWCA https://t.co/4W4LG8myke — EAStarWars (@EAStarWars) March 25, 2015 The teaser shows vehicles which we could be using in the game, but it mainly shows the snowy landscape […]

  • Pillars of Eternity releases today – get all the review scores here

    Pillars of Eternity, which still stands as the second most-funded video game on Kickstarter, finally releases today. It’s also getting some rather positive reviews scores, which we’ve rounded up for you. The isometric, party-based RPG from Obsidian Entertainment was one of the first video game projects to take to Kickstarter, and hit its $1.1 million […]

  • Take an in-depth look at Evolve’s Behemoth monster and four new hunters

    Evolve’s fourth monster, the Behemoth, as well as the four new hunters are shown off in new gameplay video. Evolve’s latest gameplay trailer gives everyone a good look at each of the four new hunters and the massive Behemoth monster. The hunters can be bought either separately or though the hunting pass, while the monster […]

  • PS4 firmware update 2.50 causing issues with Killzone: Shadow Fall

    The suspend/resume feature in PlayStation 4′s 2.50 firmware update is causing some issues with Killzone: Shadow Fall. Killzone: Shadow Fall developer Guerrilla has said that the game is experiencing some issues in some instance where the suspend/resume feature is used. The timing of when players put the game in suspend mode does have an effect, […]

  • Bungie on Destiny matchmaking: “We believe there’s no substitute for a pre-made team”

    Crazy though this may seem, it’s possible that Destiny shipped according to plan. History points to community as a crucial component, far from the contingency that many now suspect. Paul Davies spoke to Bungie for clarity. “The community always engineers the best solutions for bringing players together. While Matchmaking is a great resource for introducing […]

  • Bloodborne works with suspend/resume, but only offline

    PlayStation 4′s newly-added suspend/resume feature works with Bloodborne as you’d expect, but only while offline. PlayStation 4 received the long-awaited suspend/resume feature today as part of firmware 2.50, and people are starting to test it out with various games. Bloodborne does work with the feature, but only if you play offline. Playing online is arguably […]

  • This is what Crossy Road looks like in first-person

    Crossy Road is fun and addictive. But in first-person, it’s mostly frightening. YouTube user Andy Front Films likes Crossy Road so much he decided to show off what it would look like in first-person. If crossing roads quickly and watching around for cars and trains, all of this as the camera chases you felt intense […]

  • Take a small behind-the-scenes peek at Mass Effect 4

    BioWare cinematic director Ken Thain has given us a very slim look behind the scenes at some motion capture work from the upcoming Mass Effect game. The upcoming Mass Effect game, whether it ends up being called Mass Effect 4 or not, will most definitely incorporate some form of motion capture work. How do we […]

  • Borderlands: The Handsome Collection – 8GB day one patch on PS4, 16GB on Xbox One

    Day one patches for Borderlands: The Handsome Collection are pretty hefty. Both the PlayStation 4 and Xbox One versions of Borderlands: The Handsome Collection require players to download lots of gigabytes to make the experience as smooth as possible. The PlayStation 4 version has an 8.31GB day one patch. The Xbox One version however has […]

  • Get a PlayStation 4 with Bloodborne and The Last of Us for $435

    If you’ve been waiting for the perfect game to get to buy a PlayStation 4, there’s no better time than the present. Amazon is offering a good PlayStation 4 bundle at the moment. For $434.99, you get a PlayStation 4 console, The Last of Us, and Bloodborne. The Last of Us is of course the […]

  • Upcoming Battlefield Hardline patch to nerf the K10, buff battle rifles

    Battlefield Hardline’s first patch will focus on weapon balance and a few changes have been proposed. Battlefield Hardline lead multiplayer designer Thaddeus Sasser posted a few of the balance changes that the team is considering for the next patch. K10: reduce bullet damage to 33 Saiga and PTR: reduce recoil to bring more in line […]

  • Call of Duty: Black Ops 3 and a new Resident Evil game coming this year, according to research firm

    According to digital games analyst SuperData, a new Resident Evil game is due this fall and that this year’s Call of Duty is Black Ops 3. In its latest report on digital console games, research and analytics firm SuperData revealed that a new Resident Evil is coming this fall. “We anticipate this month’s downturn to […]

  • Bloodborne: you can add gestures to your messages

    As players get deeper into Bloodborne, they keep uncovering so many of its little new additions, including this one. Bloodborne, like all of the Souls games before it, allows players to leave messages for other players. These messages could be used to point players towards impending doom, treasure, or just be sarcastic and witty. What […]

  • PlayStation 4 firmware update 2.50 is now live

    PlayStation 4 firmware update version 2.50 has started rolling out. Reports are coming in saying that Yukimura, PlayStation 4′s firmware 2.50 has been made available to download. The update is clocking in at just 245mb, so get downloading. 2.50 brings with it many new additions, including the suspend/resume feature, backup and restore, accessibility options and […]

  • Harley Quinn DLC for Batman: Arkham Knight is a prequel

    Batman: Arkham Knight’s Harley Quinn pre-order DLC is set before the events of the main game, according to Amazon’s description. Today we learned a few details about the pre-order DLC for Batman: Arkham Knight, namely the Harley Quinn one. According to the description on Amazon, the DLC takes place in the lead-up to the events […]

  • Bloodborne Vicar Amelia summon mystery solved

    Bloodborne players unable to summon near Vicar Amelia: here’s your solution. Bloodborne’s secrets are unfolding by the hour as clever players piece together From Software’s cunning design. Yesterday we reported problems summoning in the Cathedral Ward, before the Vicar Amelia boss fight. It turns out this isn’t a bug – or if it is, it’s […]

  • Steven Spielberg will direct film adaption of Ready Player One

    Steven Spielberg will direct the film adaption of the sci-fi, virtual world, video game themed novel Ready Player One by Ernest Cline. Warner Bros. bought the rights to the film in June 2010 and hired screenwriter Zak Penn to rewrite the previous draft written by Eric Eason, according to Deadline. The book takes place in […]

  • Bloodborne players with PS4 headsets shouldn’t forget about the custom audio

    Here’s a friendly reminder for Bloodborne players with PS4 headsets: be sure to download the Headset Companion App from the PlayStation store if you haven’t already. As previously reported, the game supports a custom Bloodborne audio mode which can be uploaded. It contains custom audio created by developers specifically tuned to enhance the audio. This […]

  • EA explains why FIFA Ultimate Team transfer prices are now platform specific

    EA has posted a blog entry explaining its FIFA Ultimate Team transfer market price ranges which now include platform-specific pricing in order to best the coin sellers. EA said it has implemented the changes to FUT over the last several weeks because it should be “fair and fun for every player,” ultimately coming to the […]

  • Game of Thrones: Episode 3 – The Sword in the Darkness now available

    In case you forgot, Game of Thrones: Episode 3 – The Sword in the Darkness was released today. It is available on Mac, PC, PlayStation 3, PS4, Xbox 360 and Xbox One. The third episode releases on iOS devices and Android tomorrow, March 26. The Sword in the Darkness finds Asher Forrester heading to Mereen […]

  • Bloodborne players are already documenting their crazy antics

    Bloodborne has been available for almost two days now in North America, and already players are posting interesting clips and character customization choices for the game. Below are interesting takes on creating a character and videos of a frustrating death and another full of blood coming from a very painful place – monster or not. […]

  • FIFA Ultimate Team celebrates sixth year in existence with giveaways

    FIFA Ultimate Team is celebrating its sixth year in existence with special events running from today until March 29. According to EA, every FUT fan will be handed one free pack every day, and those who play at least one match in the FUT Birthday Cup will have a chance to win rare “tradable In-Forms” […]

  • Halo Online is a F2P PC game in development exclusively for Russia – video

    Halo Online is a free-to-play game which will launch this spring in Russia, and is in development with Saber Interactive. According the reveal event attended by IGN Russia, the game was designed to run well on lower-end PCs and runs on a modified Halo 3 engine. The game is set on a secret UNSC space […]

  • SteamWorld Dig Xbox One release expected in late May

    SteamWorld Dig is coming to Xbox One, developer Image & Form has announced. A firm release date hasn’t been announced, but the studio expects the title to arrive on the system in late May. “We’re preparing quite an elaborate Easter egg for the Xbox One version – a gaming thing that we really wanted to […]

  • SMITE celebrating first anniversary with a sale on skins, Ultimate God Pack

    Hi-Rez Studios is celebrating the first anniversary of SMITE with a sale. From today through Friday, March 27, the Ultimate God Pack, which includes all current and future Gods, will run you $19.99. Alll individual pre-launch skins are 50% off, and all Gem Packs will award bonus gems. In addition, from March 27-29, all SMITE […]

  • Borderlands 2 has sold around 12 million copies, says Gearbox

    Speaking with Microsoft’s Major Nelson in his podcast, Gearbox Software boss Randy Pitchford stated Borderlands 2 has sold somewhere around the 12 million mark. As of August 2014, it was announced by Take-Two in its financial report the 2012 game had sold-in 10 million units. Pitchford noted in the podcast he learned of the figures […]

  • Broken Age releasing on PS4 and Vita same day as Act 2 on PC

    Double Fine Productions has announced it will release Broken Age on the PlayStation Store next month. Act 2 will also be released on PC. The full Broken Age adventure will release on PlayStation 4 and Vita on April 28 in North America and April 29 in Europe. It features cross-buy and cross-save. Broken Age Act […]

  • Star Citizen earned another $1 million within two weeks – total hits $76 million

    Star Citizen continues its funding streak with backers pumping another $1 million into the game’s development in the last two weeks. The total earned for the space sim has now reached $76 million ($76,015,532 to be exact) with 851,395 backers contributing to the staggering figure. Star Citizen’s latest update was version 1.1 which included two […]

  • Final Fantasy Type-0 HD, Resident Evil Revelations 2 and Battlefield: Hardline top Media Create charts

    Final Fantasy Type-0 HD, Resident Evil Revelations 2 and Battlefield: Hardline were the big ticket debuts during the March 16-2 period in Japan, with each game claiming the top three slots on the Media Create charts, respectively. Final Fantasy Type-0 HD moved 92,094 on PlayStation 4, while Resident Evil Revelations 2 moved 73,373 units on […]

  • You can now learn English or Spanish on Xbox One with the Rosetta App

    Want to learn English or Spanish? Rosetta Stone has an App for that on Xbox One. According to the language teaching firm, Rosetta Stone’s Discover Languages, the new application teaches English and Spanish by way of immersive simulation. Users will virtually travel to learn vocabulary and grammar “necessary for real-world interactions.” Here’s how it works: […]

  • PayDay 2 and PayDay: The Heist have sold over 9 million units combined

    The PayDay franchise is a lucrative IP for Starbreeze and Overkill, as both games combined have sold over 9 million copies as of November 2014. The company has also sold over 8 million paid DLC packages since PayDay 2 was released in 2013 (via NeoGAF). In its Q2 half year report issued in February, net […]

  • Nintendo wants to “surprise” customers with NX, not expand upon existing hardware

    Nintendo president Satoru Iwata has firm wants to “surprise” players with its new NX system. Speaking in an interview with Nikkei, translated by Kotaku, Iwata wouldn’t go into details on the new system, but stated expanding on a current gaming system would be “dull.” “In the past few years, the idea of what [encompasses] a […]

  • Kojima Station show suspended

    In another episode in the the ongoing kerfuffle between Hideo Kojima and Konami, the publisher has suspended the Kojima Station web show. Recent tweets from the newly created Japanese Metal Gear Solid account confirm that Kojima Station will not be broadcast tomorrow, but would not provide a date for the next episode. The Tweets were […]