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Modern Warfare 3 pulls $775m in 5 days, sets two XBL records

Thursday, 17 November 2011 13:18 GMT By Stephany Nunneley

Modern Warfare 3 has set a new five-day entertainment record, Activision said today, grossing over $775 million worldwide. It has also set a record on Xbox Live by having 3.3 million unique online users in one day.

The monetary record has also bested theatrical box office, book and video game sales records for five-day worldwide sell-through in dollars, exceeding the record of $650 million set a year ago by Call of Duty: Black Ops, and the $550 million garnered by 2009′s Modern Warfare 2, according to ChartTrack and retail customer sell-through information.

“With $775 million of sales of Call of Duty: Modern Warfare 3 in its first five days, Call of Duty has become the first entertainment property in history to set five-day launch records for three consecutive years across all forms of entertainment,” said Robert Kotick, CEO, Activision Blizzard.

“Life-to-date retail sales for the Call of Duty franchise have exceeded $6 billion worldwide, which makes Call of Duty one of the most valuable entertainment properties in the world. We expect continued sales momentum, as reviews and audience enthusiasm suggest that this is the best Call of Duty game that we have ever made.

“Online play for Modern Warfare 3 is at record levels and we continue to see high online play for both Call of Duty: Black Ops and Call of Duty: Modern Warfare 2, which ranked as the #2 and #4 top-played Xbox LIVE games for the week of November 7, according to Major Nelson.”

Millions of hours on Xbox Live

In addition to logging 3.3 million unique online users on November 8, which is up from 2.6 million unique gamers for Black Ops, the game set another Xbox Live record by having over 7 million multiplayer hours logged at the end of launch day.

This is a 19% increase over Black Ops’ 5.9 million multiplayer hours logged on day one.

“As I have said all year, we have been singluarly focused on making a spectacular game for our fans, and nothing else,” said publishing CEO Eric Hirshberg. “Our incredible teams at Infinity Ward and Sledgehammer Games have done just that.

“I would also like to thank our incredible team for the pulling off the launch of the year, as well as our retail partners around the world. But most of all, I want to thank our fans. They are our toughest critics, and our biggest supporters, and none of this would be possible without them.”

The game also set a new franchise mark for the number of simultaneous online gamers playing on PSN its first day, and was the best-selling video game launch of all time in North America on Amazon.com and at Best Buy, GameStop, Target and Wal-Mart.

“In just over a week, Call of Duty: Modern Warfare 3 has been hugely successful on PlayStation 3, and continues to drive millions of gamers globally to PlayStation Network with its unprecedented and engaging online multiplayer experience,” said Jack Tretton, president and CEO of SCEA.

“The Call of Duty franchise is one of the biggest entertainment brands on the planet, delivering gameplay experiences like no other which is why we’re also excited to bring the Call of Duty franchise to our highly-anticipated next generation portable, PlayStation Vita.”

Last week, it was announced that the game had sold 6.5 million units in US and UK within its first 24 hours on the market, bringing in around $400 million, which is up 900,000 units over Black Ops’ 5.6 million units at launch.

The 2010 shooter garnered $360 million on launch day, compared to Modern Warfare 2′s 4.7 million and $310 million at launch .

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18 Comments

  1. Yoshi

    And people said they weren’t going to buy it XD

    #1 3 years ago
  2. G1GAHURTZ

    You reading this, Riccitiello?

    pwnd.

    #2 3 years ago
  3. YoungZer0

    I blame Origin.

    Fucking blame it for everything.

    #3 3 years ago
  4. thesamy

    i hate cod but EA are fucking stupid for origin thing and BF3 origin destroyed every plan thay hed for future games and BF3 big selles.

    #4 3 years ago
  5. John117

    Surprise, how many people who buy CoD read about games on the internet and involve them on the forums? Prob around 5%? Never hear many people talk well about CoD while around in the game forums :/

    #5 3 years ago
  6. minxamo

    Which Activision reads as ‘Hey guys, don’t bother putting any work into your games, just keep shitting out the same thing every year in return for letting us throw our money at you!’

    #6 3 years ago
  7. Ireland Michael

    @5 Cue someone commenting that it’s because they don’t like popular things, can’t accept that its beating their favourite franchise, or any number of other contrived excuses, because they can’t accept that some people don’t like Call of Duty simply because they don’t think it’s very good.

    #7 3 years ago
  8. DSB

    @7 What does that have to do with his comment?

    Fair enough if people don’t like it, but it is impressive how it can make people so sad, as to make up their own crazed notions about who could possibly play this game that they personally don’t appreciate.

    “I don’t like this, ergo it must be played by sterilized chimpanzees and old people who wet themselves”

    Okay! That’s certainly a worthy contribution to pretty much anything.

    #8 3 years ago
  9. Ireland Michael

    @8 He was pointing out the amount of hate people seem to have for the game, and I’m simply predicting that someone will probably reply to make up excuses for why most people’s hate for the game isn’t justified, when some people just simply don’t like it, without any deeper ulterior motive.

    #9 3 years ago
  10. DSB

    @9 Hm, I didn’t read it that way. The idea that only 5% of CoD players keeps up with gaming in general would seem to suggest that they aren’t “gamers” which is yet another pipedream for people who really just have a stick up their ass for the series.

    I’m sure that a lot of people don’t like discussing CoD online because of all the retarded flamers though. I can handle it personally, but it must get pretty boring to listen to bigots every time you want to discuss a game.

    Again, totally fair if you don’t like it, and equally fair if that wasn’t the point he was trying to make, but there is quite arguably a lot of irrational haters out there, who make themselves look like even bigger morons than the ones that they kid themselves make up most of the CoD audience.

    #10 3 years ago
  11. fearmonkey

    yay…. $15 map packs for everyone…….

    #11 3 years ago
  12. DSB

    @11 Are we talking about BF3 or MW3 here?

    #12 3 years ago
  13. G1GAHURTZ

    There are probably a number of reasons some people don’t ‘see’ many CoD fans in forums. One reason could be, as DSB suggested, that they just don’t like the flaming from the haters, so they don’t go where they don’t feel wanted, and stick to the CoD forums.

    Incidently, I think that a number of gaming sites have noticed this, which is why there’s been a whole load of ‘why the CoD hate?’ articles from many different sites over the last week. Every single one of them that I’ve seen pointing out that hating a game is stupid, and that there’s no justifiable reason to do so. I think the reason for this is down to the online gaming press wanting to keep their traffic as high as possible by making their sites as welcoming as possible for the millions of people who just bought MW3.

    They know that the full-time haters are keeping people away and trying to shut people up at every available opportunity, and they want to put a lid on it.

    Another reason is that people are too busy playing the game.

    Of course, complainers are also usually loud and desperate to get themselves noticed, whereas people who are happy don’t feel the need to spread the feeling with others.

    One thing that these numbers prove, though, is that gamers are continuing to play and enjoy CoD in ever growing numbers. There’s absolutely no sign of a slow down yet, no matter how much the haters flame and troll.

    #13 3 years ago
  14. Kabby

    Kids like shooting guns.

    #14 3 years ago
  15. Cyph0n

    Simply amazing. Each game in the series shatters the records set by the one before it (CoD: WaW?). Still, they can’t keep this ‘killstreak’ going on forever, so I’m guessing the next CoD will probably be their last record-breaker, and after that, either BF or a new FPS will take the title from it.

    #15 3 years ago
  16. xino

    phsss not surprised!

    but i’ve learnt something in the marketing side.
    Aggressive marketing is the key!
    Sega said so during the Sonic anni video. How they aggressively marketing Genesis Sonic along with NES Mario. And it proved to be a sucess, same thing EA did with BF3.

    EA do not care if MW3 outsold BF3, their goal is to chip on some cash MW3 gets, and they succeed. But I f**king hate how the promoted the piece of sh* PC version. In the end Xbox 360 got most of the sales.

    This is why Activsion will fight for the IP of MW on former Infinity ward member. Activision will win because they will not let a chance of money maker machine slip by their hands. I dunno why they just can’t pay them their bonuses. Just greedy man.

    #16 3 years ago
  17. JeRicHoOL

    #1
    Exactly. These type of people are just ridiculous. Either buy it or not but don’t say “I’m not gonna buy it, the game is shit.” and then on launch day you’re like “Woohoo, I finally got MW3. Hopefully no one will find out or the haters will hate on me. I need to stay mainstream and hate on it.”

    #5
    That’s humanity in general. People rather rant about the bad things than appreciating the good ones. Even the BF fanboys, you see most of them talking crap about CoD than talking about BF.

    #6
    Pointless comment is pointless. Stop being jealous pal. Activision is a company, a successful one at that. If you wanna earn as much as them then get your lazy ass up and do something about it. It’s not like they were there from 1 day to another. They started small too working their way up all the way to the top. And no, it’s not like they told the developers to stop puttin effort into the series. If you’d inform yourself about the changes and improvements that have been made you’d know better.

    #7
    CoD is more popular than BF and BF is still not even close beating CoD so what made you write that? That’s just how it is. I’m not trying to praise CoD or put hate on BF with what I have said but it’s fact. Just look at the numbers (the only facts comparing 2 games).
    Most CoD haters can’t even bring proper factual reasons why the game is shit in their opinion. I don’t mind anyone hating the game but then at least give me proper reasons and not just “It sucks.”, “This shit, that shit.” Spreading unobjective things like that won’t bring anyone anywhere.

    #8+10
    Exactly, very well said.

    #11
    None is forced to buy it. Yes, it is overpriced by 5 bucks in my opinion but it’s not that much based on a yearly calculation. It would be 20 bucks you pay too much…in a year! Big f’n deal. The maps still enhance your play time so it’s not like you pay for nothing. People who enjoy the game and afford it can buy it. If someone can’t afford it but still moans about the DLC prices then that person shouldn’t own a gaming console in the first place. It’s not a priority to live.

    #13

    Well said again.

    #14
    I’m 22, I like shooting guns too. So do a lot of over 30′s. CoD isn’t just played by kids. It just attracts a wider range of crowd. And back then when we all were kids, didn’t we all like shooting guns (playing cowboys and indians)? I think so.

    #15
    I don’t think it will happen anytime soon. I mean, people were expecting MW2 to be the last success then Black Ops, and now MW3. Make a decision! Of course one day the series will come to an end which I don’t hope because CoD is giving me and million(s?) of others what I am looking for in a shooter game.

    #16
    Exactly. It’s all about marketing. Do it right and you will succeed.
    I’m with you on the fact that Activision should just pay them the bonuses. At the end these 2 guys still helped making series for what it is now.

    PSN is down so I used some time to make that long reply.

    #17 3 years ago
  18. tontsa91

    This is madness…

    #18 3 years ago

Comments are now closed on this article.

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  • Dark Souls 2: Scholar of the First Sin gameplay video shows invasion of The Forlorn

    A new Dark Souls 2: Scholar of the First Sin gameplay video has been released, and provides the viewer with a look at the NPC invader system. Watch below as The Forlorn hunts down the player through the game with “with deadly skill and tenacity.” He even teams up with other enemies, making your fight […]

  • Visual upgrade for Wasteland 2, improved modding tools in the works

    A visual upgrade and improved mod tools are in the works for Wasteland 2, according to a blog post from inXile Entertainment. The upgrades will come about as the game’s codebase is migrated from Unity 4.5 to Unity 5. “A major benefit of moving to Unity 5 is that 5 will include many of the […]

  • Battlefield Hardline brings “Hollywood crime drama” to single-player campaign

    In the fifth developer diary for Battlefield Hardline, the team discusses how it’s bringing “Hollywood crime drama” to the shooter’s single-player campaign. The video was released a couple of days ago, so apologies are in order if this has been posted already, but I promise I searched the site and never found it. Visceral Games […]

  • Masquerada: Songs and Shadows is a pause for tactics isometric RPG coming in 2016

    Masquerada: Songs and Shadows is a 2.5D isometric RPG, built in the vein of Baldur’s Gate and Dragon Age in the works at Withing Hour Studios. The game allows the player to pause combat to plan party tactics. “Set in the Venetian-inspired fantasy city of Ombre where rare masks are the key to casting magic, […]

  • Underworld Ascendant surpasses Kickstarter goal

    Underworld Ascendant which was launched on Kickstarter earlier this month, has met its  $600,000 funding goal. With six days left 10,786 backers pledged $610,541 In light of being funded, the team has also switched up the stretch goals as bit, as you can see in the image below. The studio, OtherSide Entertainment, is fronted by Paul Neurath, […]

  • Latest Evolve patch fixes progress and save game data loss on Xbox One

    A patch for Evolve has been released on Xbox One which fixes lost progress and save game data users had reported. The patch also fixes an issue with shadows and flashlight, makes incremental improvements to matchmaking, invites, and rejoining, and there were progressions balance changes. “The issue with lost progress and saved games was mostly […]

  • Online servers for Ridge Racer Unbounded shut down in Europe

    Online functionality for Ridge Racer Unbounded is no longer available, Namco Bandai Europe has announced. Solo mode and the track editor are still playable, minus the sharing options. Ridge Racer Unbounded was released on PC, PlayStation 3 and Xbox 360 in March 2013. Thanks, MCV.

  • OlliOlli will be a cross-buy title on 3DS and Wii U

    Curve Digital has announced OlliOlli will be a cross-buy title when it releases on 3DS and Wii U. The Roll7 title will be the first third-party title to offer the functionality on the systems. OllliOlli will be released on the eShop March 5 The game launches on Nintendo’s eShop on March 5th, followed by Xbox […]

  • Darkbeast electrifies latest Bloodborne video

    The latest Bloodborne video shows off another monster in the game. This one is Darkbeast and he’s full of electricity. The video is the last of IGN’s month-long coverage of the title.

  • Future Assassin’s Creed games will have greater focus on modern timeline

    Ubisoft plans to focus more on modern timelines in future Assassin’s Creed games, the company suggested during its latest community livestream. During the Twitch stream, one of the lead writers for the Assassin’s Creed series, Darby McDevitt, said the modern timeline for Brotherhood’s town of Monteriggioni could inspire future development. “That only came about because […]

  • Fruit Ninja Kinect 2 is coming to Xbox One next month

    Halfbrick has announced Fruit Ninja Kinect 2 for Xbox One will release next month. The mobile title made its way onto Xbox 360 garnering 1 million downloads as of March 2012. It has a new multiplayer mode for up to four players with Battle and Party modes along with a new progression system. An announcement […]

  • New GTA 5 PC screens – shit the bed!

    Rockstar has pumped out 15 new screens for the PC version of Grand Theft Auto 5. Don’t touch them, because they’re electric. And if you touch them, you’ll get shocked. The PC version of GTA 5 has been delayed until April 14, which both sucks and blows. BUT! There’s a new trailer coming between now […]

  • Sony Japan accidentally erases 20th Anniversary PS4 contest entries

    Sony Japan has accidentally erased all information obtained from PlayStation owners who entered to win a 20th Anniversary PlayStation 4. Those who purchased PlayStation 3, PS4, Vita or Vita TV between December 4 – January 15 were handed a calendar with a code which entered them into the contest. Somehow, all data collected from the […]

  • Hearthstone datamine suggests Blackrock Mountain expansion on the way

    Hearthstone’s next update may be based on World of Warcraft’s Molten Core raid, if datamined information posted on Hearthpwn is spot-on. According to files mined from the latest patch, three new cosmetic card backs are on the way, one of which is called Molten Core. The data suggests that pre-ordering the Blackrock Mountain expansion will […]

  • Using Battlefield Hardline single-player gadgets increases your metagame rewards

    Gadgets contained in Battlefield Hardline’s campaign mode have been detailed, and each provides the player with various ways in which to solve crimes. According to design director Scott Warner, one way to “diffuse” a conflict when confronted with criminal activity is to flash your badge and ordering the criminal to freeze. Putting your gun on […]

  • Mortal Kombat X video is all about story mode, new characters

    After promising a new Mortal Kombat X reveal “soon”, NetherRealm Studios has made good on said promise by releasing the story trailer. The video shows parts of the story mode featuring Mileena, which takes place 25 years after the events of 2011′s Mortal Kombat. Outworld has become a larger threat and new fighters joining the […]

  • Destiny’s shotgun and pulse rifle buffs mean it’s time to rethink your load-out

    Destiny’s most-ignored weapons got major boosts this week. It’s time to start thinking about how to work them into your set-up. Even if you’re used to using scout rifles and sniper rifles as a general loud-out (neither class was touched by 1.1.1), the buffs to pulse rifles and shotguns should make you rethink your contextual […]

  • Battlefield Bad Company 2: five years later, what did it do so right?

    It’s been five years since the release of Battlefield Bad Company 2. What did the much-loved entry in the franchise do for the Battlefield series? Westie’s played Battlefield Bad Company 2 for over 1,260 hours on PS3 and PC. That’s dedication. In his latest video he discusses the stand out moments from a FPS classic, […]

  • War is hell in this Zombie Army Trilogy gameplay trailer

    Here’s five minutes of headshots, shambling zombies and an undead Hitler from Rebellion’s upcoming Zombie Army Trilogy. The Sniper Elite spin-off arrives on PS4, PC and Xbox One March 6 and includes three games (obviously) and a new Horde mode.

  • Titan Souls releases on PS4, Vita, PC on April 14

    Ace indie giant-slayer Titan Souls will be released on PS4, Vita and PC on April 14. Publisher Devolver confirmed the date to Eurogamer. Those of us in Europe will have to wait until a day later for release. Titan Souls is a tough-as-nails indie game where you have one life to slay a giant enemy. […]

  • Destiny weekly update: lowdown on Inferno Crucible, Vault Transfer improvements

    Destiny’s weekly update has made some pretty significant changes – let Arekkz Gaming take you through them. Bungie has revealed the first release date for the new Inferno Crucible mode, and made it a lot easier to access your vault. You should subscribe to Arekkz Gaming. It will improve your life.

  • Destiny: Xur location and inventory Feb 27, 28

    It’s Xursday again – what treats does he have for you this week? He’s in the North Tower, to the right of the Stranger’s room. Let’s take a look at the latest weapons and gear from your favourite Destiny trader. No Backup Plans [Titan Gauntlets] – 13SC ATS/8 Arachnid [Hunter Helmet] – 13SC Heart of […]

  • Battlefield Hardline will be stable on PC at launch, Visceral assures

    PC format is “by far the best gaming platform around,” says Hardline producer. “We’re doing what we can to take advantage of people’s different system with the graphics, framerate, controls, etc. We’re not just porting it over.” Battlefield Hardline developer Visceral is reassuring players that there will not be a repeat of the disastrous Battlefield […]

  • Win Pneuma: Breath of Life for Xbox One

    We have 10 download codes for new indie puzzler Pneuma: Breath of Life for Xbox One to give away. The be in with a chance of winning a code, just enter your details below and we’ll pull the winners from the hat on Monday March 2nd, after 2pm GMT. Pneuma: Breath of Life is a […]

  • Life is Strange Episode 2 delayed

    Life is Strange Episode 2 won’t make its expected release date. The first Life is Strange episode released on January 30, and we had expected the second to follow on March 13. Square Enix has since confirmed to Destructoid that the next chapter won’t make its release date. There’s been no word of the new […]

  • Mortal Kombat X: which character will be revealed tomorrow?

    Mortal Kombat X director Ed Boon is teasing a new character reveal. During today’s Mortal Kombat X livestream, NetherRealm said that a new character would be revealed “very soon”. Boon followed up with this teasing tweet suggesting the reveal will occur tomorrow: Very soon? As in tomorrow? :/ — Ed Boon (@noobde) February 26, 2015 […]

  • Halo played by Twitch is an exercise in great patience

    TwitchPlaysHalo is ridiculous. Halo: Combat Evolved is the latest game to be sucked into the “TwitchPlays” phenomenon, and the results are somewhat painful to spectate. If you’re not familiar with the setup, which debuted with TwitchPlaysPokemon, the game accepts commands from the channels’ chat stream. Although it doesn’t have the strategic RPG elements of Pokemon, […]

  • Gold Amiibo sold out, selling at five times RRP on auction sites

    Gold Mario Amiibo are expected to sell for pretty astounding profits on eBay and other auction sites. The Walmart-exclusive Gold Mario Amiibo is already completely sold out. Plenty of people managed to snaffle them to resell, though. There are now dozens of listings on eBay and other auction sites. One of the average asking prices […]

  • Canadian new game prices jump to $75

    Canadian gamers are in for an unpleasant price hike. As spotted by HardcoreGamer, the local Canadian branches of Amazon and EB Games have raised the prices of upcoming games to CAD$75. The CAD$5 increasing comes within a year of prices hitting the CAD$70 point. CAD$75 (£38/€53) currently exchanges for $60, the standard US pricing. The […]

  • New Xenoblade Chronicles X footage shows weather, day-night cycle

    The latest Xenoblade Chronicles X footage shows off a gloriously beautiful world. Xenoblade Chronicles X is Monolith Soft’s first solo Wii U game, and the developer is clearly enjoying being able to build a big open world with all the features we’ve come to expect. Missed the whole Xenoblade thing? Chronicles X is a sort […]

  • Dead Rising: Watchtower teaser talks up the benefits of Zombrex

    Live-action Dead Rising movie Watchtower is almost upon us. Dead Rising: Watchtower will release on Crackle on March 27, and via other digital distributors thereafter. Enjoy the short teaser below, courtesy of IGN.

  • We Happy Few debut hits you upside the face with a frying pan

    Contrast developer Compulsion Games has revealed its next project – the delightfully creepy-looking We Happy Few. We Happy Few is set in “a drug-fuelled, retrofuturistic city in an alternative 1960s England” where “a plucky bunch of moderately terrible people trying to escape from a lifetime of cheerful denial”. Players are tasked with blending in with […]

  • Slender: The Arrival creeping onto PS4, Xbox One in March

    Slender: The Arrival sold like hotcakes on PC and last-gen consoles, so why not terrify yourself on PS4 and Xbox One, too? Slender: The Arrival will release on PS4 on March 24 and on Xbox One on March 25, developer Blue Isle Studios has announced, for $10. No word on that Wii U version, though. […]

  • GOG weekend sale celebrates German debut

    DRM-free games vendor GOG is celebrating its German-language launch with a tasty sale. The sale offers discounts over 25 “German favourites”. Highlights inclue 97% off Deponia, and less steep but still tasty savings on Memoria and Blackguards 1 and 2. The sale will run through March 3, and you do not have to be, speak, […]

  • Humble Weekly Bundle goes back to Japan

    The latest Humble Weekly Bundle is called Made in Japan, and I’m sure you can guess the theme. Pay what you want for Cherry Tree High Complete Pack (PC; Steam or DRM free), Fairy Bloom Freesia (PC; Steam or DRM free) and Influent + Language Pack (Linux, Mac, PC; Steam or DRM free). Pay more […]

  • Capcom “looking into” solutions to Resident Evil: Revelations PC co-op issue

    Resident Evil: Revelations 2 fans should sit tight for a bit, as Capcom is working on some sort of solution to the co-op issue. Resident Evil: Revelations 2 doesn’t have local co-op on PC and fans are pretty mad about that, as it was advertised ahead of release as a key feature. Although Capcom has […]

  • The games industry is disruption, says Assassin’s Creed producer

    Former Assassin’s Creed producer Jade Raymond has characterised the games industry as one long series of upsets. The games industry changes all the time, and that’s one of its best qualities, Raymond said. The ex-Ubisoft leader told Polygon that the reason seh got into games in the first place was because it “is this undefined […]

  • GTA 5 made $31 million in digital revenue in January

    GTA 5 is the highest-grossing title at the moment in terms of digital revenue, and the PSN is absolutely minting it. Digital games industry analyst Superdata has extended its scope to include console games, which means we suddenly have access to a whole bunch of data we’ve only been able to guess at, or extrapolate […]