Thu, Nov 10, 2011 | 21:25 GMT
GameStop expects digital to grow 75% to $35 billion by 2014
GameStop boss Mike Mauler believes the digital games market will hit $35 billion by 2014, which is a 75% growth over the next two years.
According to Mauler, the digital market is currently valued at close to $20 billion, and will over the next three years will show the most growth in the gaming sector, with mobile growth reaching 100%.
GameStop also expects console sales to be flat, but that is nothing to be concerned with.
“We’re not giving up on console,” said mauler during his London Games Conference keynote today. “We expect it to be flat between 2010 and 2014. It’s big business. It will still be $50 billion.”
The firm also expects points card sales to double by 2014, which would be a 110% increase.
“We’re seeing incredible growth with points cards. We’re seeing a 15 to 20% attach rate for DLC at point of sale,” he said, adding that 50% of in-store customers who had never purchased DLC, did so from GameStop first. He also said 91% of these consumers pledged repeat business at the chain.