Market analysis firm NewZoo has issued a report stating that US users spent 24% more on free-to-play MMO in 2011 compared to 2010. The firm predicts $1.2 billion will be spent on the games this year.
The firm’s 2011 MMO Games Market Report found that 47% of MMO spending was on F2P titles in the US, compared to 39% in 2010. In Europe the figure was 53%, in Asia 51%, and 59% was spend on F2P MMOs in emerging markets.
“The MMO games market is rapidly turning global,” noted NewZoo CEO Peter Warman, via Gamasutra. “It has become increasingly important for MMO developers and publishers to think carefully about which titles to publish in what territories and how to adapt the games according to local preferences, including monetization models that work best.
“Recent lay-offs and the sudden death of Lego Universe are serious warnings for the MMO games industry. Success will also strongly depend on how MMO companies extend their unique gameplay and IP across other game platforms, specifically mobile.”
The report also found that US players spend 26 million hours a day playing MMOs, according to the report’s findings, with total consumer spend on MMOs in the regions grew 3% to $2.6 billion compared to $2.5 billion yoy.
It was also noted in the report that 84% of US MMO games played were browser-based, and half of those polled also played client-based versions.