“When both games succeed it’s better for the industry as a whole. It’s not just us – we want the gaming industry to succeed because the better the gaming industry does the better we all do. We root for everybody. Honestly, it’s the fans you want to listen to. They’re gamers, they’re going to play both games, both games are great. Much respect for everyone involved on the DICE side and I think they feel the same way with us. We’re friends with them. It’s not what they portray on the EA side.” – Modern Warfare 3 executive producer Mark Rubin to Eurogamer.