Quick quotes: Skylanders came about as "a new way to reinvigorate" Spyro, says Hirshberg

"We were looking for a new way to reinvigorate [the series] and [our developers] came to the table with this idea of bringing physical toys to the game, and that got everyone's imaginations firing. It took what was a smallish, moderately ambitious project and turned it into a larger one." - Activision Publishing CEO Eric Hirshberg, speaking to Gamasutra on how it brought Spyro back with Skylanders.