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PS3 leading 2011 EU console sales, 360 maintains US hold

Friday, 28th October 2011 15:19 GMT By Stephany Nunneley

Nintendo detailed hardware units sales for the European and US markets in its first-half investor briefing this week, noting that PS3 has been the best-selling console in Europe for most of 2011. In the US, 360 is still king.

According to a graph from Nintendo’s presentation, PS3 has been ahead in sales for the entire year in Europe. For week 40 of 2011, PS3 sales hit close to 3 million, while Wii and Xbox 360 reached almost 2 million each.

The data was complied for Nintendo by independent market research companies, and the data gleaned noted a “sizable drop” in Wii’s sales transition from the beginning of the year, compared to the year before.

The firm noted it was able to “stimulate the market” when it introduced the price revision for Wii in May, but recently fell behind other platforms once more.

Cumulative numbers from the beginning of the year showed PS3 sales exceeding those of 2010, while Wii showed a year-on-year drop. While Xbox 360 continues to sell well in the US, the transition is nearly the same as last year in Europe. The firm acknowledged an increase in Wii’s sales at the end of last calendar year as “a little unusual.”

For the US, using monthly data issued by NPD for January through September of 2010 and 2011, Nintendo showed the weekly averages for console hardware sales in the region, noting that Xbox 360 leads the chart for 2011.

While sales of Wii were weaker overall in 2011 than the year prior, figures from September are almost at the same level year-over-year.

Wii generated massive sales in the holiday seasons last year and the year before, but “no signs of such phenomenon could be found at this time of those years,” said president Satoru Iwata.

Since the start of the main retail period occurs “later every year in the US because of the economic trend and changes in consumer behavior,” Nintendo believes the extent to which it can “maximize the sales of Thanksgiving and the Christmas season” will determine its business this year more than before.

“The sales of Wii grew especially in November and December last year,” noted Iwata. “We assume that our dependence on the year-end sales will be heavier this year than the previous years, so we are currently preparing well so that we can increase our sales in that season.”

A report from Nintendo of America said that US Wii sales for the first three weeks of October exceeded those for the same period in 2010, and “consumers are reacting favorably to the value promotions offered by the retailers.”

You can view the graphs below, showing the various hardware spikes and dips.

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21 Comments

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  1. Razor

    No wonder Andrew House was promoted.

    You wouldn’t promote anyone from SCEA given the PS3′s frankly appalling performance in the US.

    #1 3 years ago
  2. Lounds

    The only things in my eyes which xbox has over PS3 is Live and the ability to play music at same time whilst gaming, other than that, I personally prefer the PS3.

    Also in EU sales on w29 xbox jumped massively, was that the Kinect launch?

    #2 3 years ago
  3. polygem

    i prefer 360. controller is the best for me, xbl and the 360 interface…i hate the ms points system though.
    example…i bought some points from ebay…purchased the gears of war seasons pass with it. still 2100 points or so left…ok i want to play crysis, let´s burn the points for that…but hey you cannot use your ms points for crysis- no sir – this time we only accept your credit card? i got a credit card and no problem with that, but why not just make all purchases like this? why do i have to buy some stupid points for some products and for some i cannot use them even if i wanted to? it makes no sense (at least not for the customer), it´s not userfriendly. it sucks.

    #3 3 years ago
  4. G1GAHURTZ

    @ polygem:

    Apparently, if you press the Y button on the purchase screen, you can choose to buy with MS points.

    #4 3 years ago
  5. Christopher Jack

    @3, I resent the point system too, it’s unnecessary, confusing & just plain annoying, either keep your entire system consistent with the points or ditch it entirely.

    #5 3 years ago
  6. Ge0force

    If prefer ps3 because of free online gaming and more diverse exclusives. But since there are so many good multi-platform games, it doesn’t really matter what platform you own.

    #6 3 years ago
  7. Gheritt White

    @ #3: I also prefer the X360 control pad and user interface. However I do admire the PS3′s silent running and lack of region locks on its games.

    #7 3 years ago
  8. aseddon130

    A price drop on PS3s will obviously get people buying the console for a brief time, on the run up to Christmas 360 will be king!

    #8 3 years ago
  9. RRODboxnogames

    Retarded Americans still buying that toy even though it has a 30 % of breaking, microsoft offer a dodgy point system, microsoft make you pay for apps that ps3 gets for free, microsoft release 2 exclusives per year and hardly considering the 360 in the future where are microsofts new I.P’s ?

    hurrr ps3 hacked derp all money taken and this is what happened.

    And also
    http://www.bbc.co.uk/blogs/watchdog/2011/09/xbox_console.html lol you guys

    #9 3 years ago
  10. daytripper

    congrats sony, hopefully uncharted will sell a good few million

    #10 3 years ago
  11. Ireland Michael

    @3 Your entire argument for why you hate the points system is made entirely invalid by the fact the your complaint isn’t even true.

    It tells you on the page for buying the games, with a shiny yellow button and nice large text, hat you can buy the games using your points.

    It’s an arbitrary number at the end of the day, and barely different from displaying currency. Heck, over here, MS Points are practically a penny for penny conversion anyway. I can get 2100 MS Points from most retail stores that sell them for €20.99.

    #11 3 years ago
  12. daytripper

    i’m surprised we had to till comment 9

    #12 3 years ago
  13. aseddon130

    @9 at least Microsoft are perfectly able to protect their online service.

    #13 3 years ago
  14. Takeshi

    It’s personally a matter of familiarity for me. Me and my brother got Playstation 1 because of Crash Bandicoot. Then I bought Playstation 2 because of Devil May Cry and Onimusha. Then a few months ago I bought Playstation 3 because of God of War III and Uncharted.

    The fact that I have no interest in getting a Xbox 360 is mostly because there’s no exclusives that I want to play. Maybe for Witcher 2, but I might as well invest in a proper gaming rig instead.

    Is the Xbox more popular in US because of services that aren’t available to the rest of the world?

    #14 3 years ago
  15. G1GAHURTZ

    @14:

    Microsoft is an American company whose primary market is the US, so they sell more there.

    Sony is a Japanese company whose primary market is Japan, so they sell more there.

    What does that mean for Europe…?

    I don’t really care.

    #15 3 years ago
  16. dravenkaze

    xbox sells better in the usa as usa is gun happy, they love shooters, xbox is the shooter console with games like gaylo and so on, mainland eu and japan rather have other type of game and stuff + free online gaming and blu ray

    #16 3 years ago
  17. RRODboxnogames

    @13But the arent read the article i posted they cock up and forced people from the UK to buy a new 360 so they could use the XBOX live service, even when the people didnt do nothing to deserve the ban.

    #17 3 years ago
  18. Clupula

    I prefer the PS3 because of the better exclusives (I’m more into Japanese niche titles than anything else), the better controller (I have symmetrical hands. I dunno about you), and the free online.

    I’m not surprised, though, that the 360 is ahead here, because, as was said above my fellow Americans prefer shooters and the best of them are on the 360.

    #18 3 years ago
  19. DaMan

    Hello, duplicate account. From your own link:

    How does Microsoft plan to deal with those customers who have followed the advice of customer services and purchased a new console when they may now have the bans reversed?

    Customers who received an invalid console ban between August 29th and September 9th and who subsequently purchased a new Xbox360 following conversations with Customer Support on or before September 23rd will be reimbursed for the price of the new console.

    See, back in the old days we had trolls who at the very least had basic reading skills.

    Even more exciting article:
    http://majornelson.com/2011/09/23/a-guest-post-from-stepto-regarding-console-suspensions/

    #19 3 years ago
  20. The Evil Pope

    For me personally, the 360 is the better system of the two. The controller is superior, online gaming is much better (you get what you pay for), also 3rd party titles are better on the 360 too (with the exception of the odd title), plus the 360 has some great shooters i.e. Rez HD, Ikaruga, Galaga DX, Radiant Silvergun, DoDonPachi, Espgaluda 2, Deathsmiles, Mushihimesama, Muchi Muchi Pork! & Pink Sweets. Plus it has some great exclusives. It’s the complete system.

    The PS3 i’d only buy for it’s exclusives (Uncharted, Heavy Rain, Ico & Shadow of the Colossus, The Last Guardian (i’ve got zero interest in Killzone, Resistance and Infamous, i’ve played them and they’re shit).

    #20 3 years ago
  21. speedxl01

    I guess the controller preference its just an habit, I prefer the PS3 controller, and the PS3 console for the value it offers overall.

    Free online (who wants to pay a rent, for something that should be free..), a better multimedia system, high end audio and video output, Bluray 3D playback, the BD media doesn’t scratch easily etc..

    I guess European users are more aware of this value than North Americans.

    #21 3 years ago