SCEA has announced Guy Longworth has been appointed as its new senior VP of marketing and PSN. Longworth will report to president and CEO Jack Tretton, and will oversee all aspects of SCEA marketing, including product marketing, promotions and brand development. His first day on the job will be October 31. Longworth, who has over 20 years of consumer marketing experience, previously worked for Procter & Gamble, Kraft, Kellogg’s, and most recently, Annapurna One which he founded. Longworth takes over for Peter Dille, who announced back in March he was leaving the firm.