BioWare Mythic sees a future for free to play and subscription MMOs

By Brenna Hillier, Tuesday, 25 October 2011 03:14 GMT

Wrath of Heroes and Warhammer Online developer BioWare Mythic believes the future will be kind to both traditional subscription-based MMOs and the rising tide of free-to-play games.

“I think there’s room for a number of models. I think we’re dealing with a global audience now for online games, and what works in North America might not work in Brazil; what works in Asia might not work in Poland,” general manager Eugene Evans told Gamasutra.

“These are new audiences worldwide that might not go out and buy a packaged-goods game. But they’re playing online, and [there are] emerging markets we haven’t necessarily reached before.”

Additionally, some players simply don’t enjoy the free-to-play experience.

“There’s a whole community that doesn’t want that,” Evans commented.

Mythic, which is soon to launch its first freemium title Wrath of Heroes, is “still figuring out what free-to-play means, what the best way to monetize is, and how to run it as a business and engage players in ways they’re prepared to accept”.

The developer is untangling the questions of new online business models alongside its stable-mate BioWare. Evans said BioWare has a lot to share now that the two studios share the EA BioWare Label.

“We’ve been talking about how you get to quality, and polishing the product, and that’s certainly been one thing. What it takes to make an emotional connection with your players, and what that means. We’ve worked together to understand what that means for an MMO, and what that means for a free-to-play game,” Evans explained.

Evans recently said that free-to-play games need to be built from the ground up with that business model in mind, and that Warhammer Online: Age of Reckoning, is not at risk of a conversion.

Wrath of Heroes, a MOBA-style offering currently in beta, is expected to launch during the holiday season.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Comments

Headlines

BioWare Mythic

  • Warhammer Online players to be compensated for weekend downtime

    Warhammer Online: Age of Reckoning had a “difficult” weekend, a post on the BioWare Social Newtwork reports, with lag spikes and zone crashes. It took Mythic’s team until Sunday to find the root cause, and severs had to be taken offline. Once Mythic has figured out who was affected by the downtime, which was unfortunately […]

  • Ultima Forever: Quest for the Avatar trailer shows ARPG-like combat

    Ultima Forever: Quest for the Avatar is BioWare Mythic and EA Mobile’s tribute to the classic RPG Ultima IV. It’s still not clear whether it’s a sequel, a re-imagining, or an altogether different beast, but now we know what it looks like in action.

EA BIoWare

Eugene Evans

  • BioWare Mythic to announce new F2P online title tomorrow, says GM

    BioWare Mythic will announce a new free-to-play online game tomorrow during Develop, according to EA’s general manager Eugene Evans. No word on what it is just yet, but CVG thinks it’s based on a classic EA franchise. The PvP online game Warhammer Online: Wrath of Heroes was released by the firm last year, and other […]

  • BioWare Mythic: community migration key to next-gen success

    BioWare Mythic general manager, Eugene Evans, has predicted that successful migration of existing online communities will be one of the key fronts on which the next-gen console battle will be won or lost.