Raymond: Existing IPs allow for innovation testing, Splinter Cell info “in coming months”

Wednesday, 19th October 2011 15:07 GMT By Stephany Nunneley

Jade Raymond, producer of the original Assassin’s Creed and managing director of Ubisoft Toronto, has said existing IPs provide good platforms for testing new gameplay innovations, while new franchises is “a really tough task”.

Speaking in a video Q&A with the Guardian, Raymond said existing IPs are a good way for studios to test new gameplay ideas without running the risk of alienating fans.

“If you have a gamplay idea, a sequel is a really great way to try out innovation you might not be sure will work,” she said, “because even if one new gameplay idea or tech you are trying to create doesn’t work, there’s still tons of other stuff the fans want to live through and play the next game for.”

Raymond added that the creation of a new IP involves elements of work studios don’t need to consider when they’re building sequels.

“Creating a new IP is a really tough task,” she said. “There’s a lot of work you have to do when you’re creating a new IP that doesn’t have to take place when you’re building on an existing franchise. You have to ask yourself many questions, and not just on the gameplay, innovation or story, but basic things like, ‘What does the character look like? What is the character’s past?’

“There is a lot of work that goes into creating a new IP that you just don’t need to do if you are building on an existing IP.”

You can watch the entire video through the link or below, and be sure to stick around to the end: she says to expect new Splinter Cell info “in the coming months.”



  1. viralshag

    <3 Jade. That is all.

    #1 3 years ago
  2. Aimless

    I’m looking forward to seeing where they take Splinter Cell. I’m hoping it’s more Chaos Theory than Conviction, but I can see why they might want to shy away from a more technical stealth game.

    #2 3 years ago
  3. StolenGlory


    You and me both.

    #3 3 years ago
  4. Gheritt White


    #4 3 years ago
  5. Shubb9

    I approve of her choice of weapon for the Zombie Apocalypse. Smart woman.

    #5 3 years ago
  6. Erthazus

    @2, if you are reffering to console casual audience i’m not so sure about that. Chaos theory and GOOD Splinter Cell games were on the consoles and PC

    So i don’t know what is the issue, but Conviction was terrible. Just terrible.

    #6 3 years ago
  7. StolenGlory


    You’re fucked if she doesn’t go for the forthright type of bloke mate :)

    #7 3 years ago
  8. Razor

    I always think it’s funny that when Raymond left the Assassin’s Creed team, the franchise started getting better….

    #8 3 years ago
  9. xino

    anyone have any naked pictures of Raymond?

    come on, we’ve seen naked pictures of Scarlet Joahanson aka Black Widow.
    So who is next?

    #9 3 years ago
  10. OrbitMonkey

    @9 You want to rule 34 Jade Raymond?

    #10 3 years ago
  11. Yoshi

    Developers should do more stuff like this :)

    #11 3 years ago
  12. Dimaco

    She’s really nice, tbh!

    #12 3 years ago

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