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Halo dev: Players only get bored of boring games

Wednesday, 12th October 2011 00:07 GMT By Brenna Hillier

343 Industries isn’t worried about franchise fatigue with the Halo series, because it’s not just pumping out sequels.

“I think that people get bored of things when things get boring,’ 343 Industries’ Frank O’Connor told Ausgamers.

O’Connor pointed out that there are over 100 different Mario games available, and people still enjoy them.

“So if these products keep bringing something fresh and keep bringing something new… you know, Halo’s got five or six games total,” he said.

“We always plan to make sure that we’re innovating and that we’re putting fresh story in and that we’re putting something new in there and that’s how you avoid franchise fatigue. I think if you start making boring stuff, people are going to get bored and that’s what you have to avoid.”

“There’s no such thing as phoning it in for us,” colleague Chad Armstrong chimed in.

“We’re not simply like ‘you know, we’ve got seven different Halo titles out now, we don’t really have to think about it because people will buy anything with the name Halo on it’. Every project, from the beginning up to the end, is something that people bleed for really.

“We work really hard and do everything we can to make sure that quality comes first. Our primary goal is to continue to make great games. The fact that they’re all in one franchise just makes some things easier and some things more difficult.”

O’Connor also noted that despite its status as a flagship franchise, Halo doesn’t come under pressure from Microsoft executives.

“The cool thing about Microsoft period, whether it’s Bungie or 343 or Turn 10 or whoever, they just respect what we do and what we think is best for the Universe. So I don’t ever have executives from Microsoft ordering us to do certain things or build certain products.”

Remake Halo: Combat Evolved Anniversary Edition releases exclusively for Xbox 360 in November, with Halo 4 due towards the end of 2012.

Thanks, Shack.

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15 Comments

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  1. LOLshock94

    just like halo reachs campaign

    #1 3 years ago
  2. bpcgos

    another smell of milk!

    #2 3 years ago
  3. LOLshock94

    @2 just like uncharted and god of war?

    #3 3 years ago
  4. Erthazus

    “We always plan to make sure that we’re innovating and that we’re putting fresh story in and that we’re putting something new in there and that’s how you avoid franchise fatigue. I think if you start making boring stuff, people are going to get bored and that’s what you have to avoid.”

    I hope it’s a corporate joke.

    #4 3 years ago
  5. ultramega

    @3
    What?

    #5 3 years ago
  6. blackdreamhunk

    by the way even Atari founder says this will be the last genertion on consoles

    GDC Online 2011: Games guru says there’s no need for another Xbox or PlayStation, Facebook games are “too stupid to live,” and recalls wanting to fire early Atari employee Steve Jobs

    Atari founder on the end of consoles
    http://www.gamespot.com/news/6338994/atari-founder-on-the-end-of-consoles

    #6 3 years ago
  7. gamb1t

    @3
    sounds a little bitter about playstation having more and better exclusives

    ooooOOOooOoO halo (space marines straight rip off of doom)

    gears of war (not bad but 1 was so awful how did they even make a sequel oh yeah thats right they had nothing else going for them) then again when was the last time epic made a decent game? ut2k4? AND YES ive tried gow1 over 5x and just god i cant keep playing its so boring. but im giving 2 a try if that doesnt work ill just go straight to 3

    no im not a fan boy of anything well besides pc we all know thats superior to all but i actually prefer 360 over the ps3 (mainly the controller and online support)

    #7 3 years ago
  8. G1GAHURTZ

    It’s true.

    That’s why hardly anyone plays Battlefield: Bad Company 2 any more.

    Proof is in the pudding.

    #8 3 years ago
  9. Ireland Michael

    @8 That’s funny. I got bored of Black Ops before level 10.

    Your observation is a logical fallacy of the highest order.

    “People don’t play boring games. Less people play Battlefield than Call of Duty. Therefore Battlefield must be boring.”

    In this case it’s a fallacy known as “Appealing to the People” In the simplest terms, this is the assumption that popularity = quality.

    It doesn’t.

    As has been proven to you countless times.

    #9 3 years ago
  10. Ireland Michael

    It’s also a scientifically proven fact that the human brain consistently prefers and adapts better to repetitive tasks and similar visual stimuli… and becomes more prevalent in people the lower their IQ.

    As for what constitutes as “boring”, that’s entirely relative.

    How the fuck can a Halo game talk about about diversity and variety anyway? It’s been essentially the same game since Halo 1.

    #10 3 years ago
  11. gamb1t

    #10
    is that why ive been wanting more new IP’s

    #11 3 years ago
  12. Ireland Michael

    @11 You’re obviously not most casual gamers then. if you want new IPs. That’s a compliment.

    Most casual gamers are more than content with their regular dose of Halos, Gears of Wars and Call of Duties, and little else.

    #12 3 years ago
  13. DarkElfa

    @6, Bushnell is a known fool and he’s too far out of touch with today’s consumer to understand today’s console race.

    #13 3 years ago
  14. gamb1t

    @12 yeah good to know there are people out there that like quality games over junk

    its ashame the console generation is just flooded with the same crap that was never good to start with, seems like whatever the company advertises and forces down your throat is what the casual gamer likes unlike pc gamers.

    #14 3 years ago
  15. DaMan

    #10 It’s a proven fact too that you need to practice and do the same task to get better at it. That’s what videogames ‘ve been about since the days of Breakout and Galaga. Casuals are the ones who try the multiplayer for a couple of days, go negative in every single game and proceed to another release.

    If you want new IPs regularly then you’re the definition of a casual gamer. Because it’s obvious you are equally average at every single one you play. Well, that is unless you just aren’t into competitive games or if you prefer story driven ones.

    diversity and variety anyway? It’s been essentially the same game since Halo 1.
    If you read the article they never mentioned gameplay changes there.

    #15 3 years ago