Netflix kills Qwikster, reverts to single strategy

Monday, 10 October 2011 14:24 GMT By Patrick Garratt

Netflix said today that it’s decided to keep its DVD-by-mail and online streaming services together under one name and one website, abandoning plans to launch Qwikster as a DVD rental division. The company told the New York Times it acted too rashly in announcing the move. Its plans for games rentals are yet to be determined; they were to be included in Qwikster.