Netflix kills Qwikster, reverts to single strategy

By Patrick Garratt, Monday, 10 October 2011 14:24 GMT

Netflix said today that it’s decided to keep its DVD-by-mail and online streaming services together under one name and one website, abandoning plans to launch Qwikster as a DVD rental division. The company told the New York Times it acted too rashly in announcing the move. Its plans for games rentals are yet to be determined; they were to be included in Qwikster.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Comments

Headlines

Netflix

Qwikster

  • Netflix splits in half - DVD service Qwikster also to include games

    By now, you’re probably aware that Netflix is dead. What we once associated with the name is, anyway. The company’s DVD-by-mail business has been split off, renamed “Qwikster”, and plans to take the world by storm in “a few weeks”. Oh, and it’ll ship video games to you, too. In the hours since the announcement, […]